AdSense may be one of the most well-known methods of monetizing your website. There are plenty of alternatives to Google AdSense you’d want to try if you’re not getting the results you want or you’re looking to diversify your revenue streams/get access to some unique monetization controls.
At the same time, publishers are also actively bringing programmatic in-house in order to take full control of media selling. Insufficient transparency of programmatic chains often leads to hidden margins and commissions which, in turn, results in the situation when publishers receive only a small fraction of advertising money.
That’s why ad tech players and big brands see in-house advertising as the strongest alternative to existing advertising solutions. Acquiring your own white label SSP cuts your expenditures and time in two.