Media and Technology Articles

direct response marketing

What is Direct Response Marketing?

Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in advertiser’s offer. Unlike other marketing types, the direct response requires little or no time waiting to see measurable results...
programmatic marketing

What is Programmatic Advertising?

Programmatic Marketing (sometimes also referred as Programmatic Marketing or Programmatic Buying) is an automated process of buying and selling of a digital ad inventory across a wide range of websites. Being exclusive only to display and search ads in the beginning, programmatic now includes many more mediums such as video, mobile, in-app and social, across different platforms and channels...
dsp_meaning

What is a DSP (Demand-Side Platform)?

DSP stands for Demand-Side Platform, a software that is used for programmatic ad buying, typically via bidding in RTB auctions. DSPs are commonly used by advertisers, in-house marketing teams, advertising agencies or Agency Trading Desks (ATDs)...
ad exchange rtb

What is an Ad Exchange?

Ad Exchanges are digital marketplaces where publishers and advertisers come together to trade digital ad inventory such as display, native, video, mobile and in-app. Buying and selling happen in real-time auctions, empowered by RTB (real-time bidding) technology...
white label

What Does White Label Mean in Business

In today’s saturated market and high competition, it is difficult to stand out from the crowd. Honestly speaking, it is EXTREMELY difficult...
-fraud-in-digital-advertising

Inventory fraud: detecting and preventing

Programmatic advertising is one of the fastest growing segments of digital marketing. However, not everything is so smooth: the notorious “dark side” of online advertising industry is a digital ad fraud, which is becoming a serious dilemma nowadays...
programmatic buying trends

Things you need to know about programmatic buying

Today, programmatic buying plays a crucial role in digital advertising and allows online marketers to automize media planning, and makes ad space purchasing more efficient. Let us dive deeper into some insights that change the landscape of programmatic media buying...
How machine learning would improve your ads

How machine learning would improve your ads

Even just a few months ago the advertising market was somewhat like standing on a roof with a megaphone. You could reach a lot of people, but not always the right people...
How Google, Pinterest and Apple take advantage of Machine Learning

How Google, Pinterest and Apple take advantage of Machine Learning

Machine learning is the hot-button trend now. It’s analogous to morning exercise – everyone talks about it but nobody does it...
Steve Jobs, Bill Gates and You. What do you have in common?

Steve Jobs, Bill Gates and You. What do you have in common?

We all know that the greatest people became the greatest because they were pioneers. They were not afraid to go the extra mile...