Media and Technology Articles

white label

What Does White Label Mean in Business

In today’s saturated market and high competition, it is difficult to stand out of the crowd. Honestly speaking, it is EXTREMELY difficult...
-fraud-in-digital-advertising

Inventory fraud: detecting and preventing

Programmatic advertising is one of the fastest growing segments of digital marketing. However, not everything is so smooth: the notorious “dark side” of online advertising industry is a digital ad fraud, which is becoming a serious dilemma...
Things you need to know about programmatic buying

Things you need to know about programmatic buying

Today, programmatic buying plays a crucial role in digital advertising and allows online marketers automating media planning making ad space purchasing more efficient. Let us dive deeper into some insights that change the landscape of programmatic media buying...
How machine learning would improve your ads

How machine learning would improve your ads

Even just a few months ago the advertising market was somewhat like standing on a roof with a megaphone. You could reach a lot of people, but not always the right people...
How Google, Pinterest and Apple take advantage of Machine Learning

How Google, Pinterest and Apple take advantage of Machine Learning

Machine learning is the hot-button trend now. It’s analogous to morning exercise – everyone talks about it but nobody does it...
Steve Jobs, Bill Gates and You. What do you have in common?

Steve Jobs, Bill Gates and You. What do you have in common?

We all know that the greatest people became the greatest because they were pioneers. They were not afraid to go the extra mile...
SmartyAds Partners with GumGum

SmartyAds Partners with GumGum

By the end of 2014 we are excited to announce stunning news for our Advertisers. We have teamed up with GumGum and now are ready to supply tremendous traffic volumes through our Private Exchange in real time auction...
Unreserved empowered with RTB

Unreserved empowered with RTB

As we are approaching Christmas and New Year holidays rocket fast, SmartyAds has already prepared some awesome gifts for its Publishers. To make your 2015 digital year even more fruitful we have empowered our good old Unreserved with new cool feature...
AD:TECH 5-6 November Feedback

AD:TECH 5-6 November Feedback

This November is extremely busy for SmartyAds. Especially due to Ad:tech New York trade show, where SA has exhibited its solution...
Introducing Sponsored Posts

Introducing Sponsored Posts

After we have received many inquiries from you, concerning possibility to create and distribute sponsored content we have been hard at work on new functionality and finally we are thrilled to introduce Sponsored Posts Feature to our clients. We made it possible to connect advertisers with authors to create the most effective campaigns ever...