The New Era of Programmatic: SmartyAds Among...
SmartyAds’ mission is to make programmatic technology affordable and simple and...
Big Data Analytics: Numbers Never Lie
In 1937, the world’s first big data project by Franklin D....
How Connected TV Advertising is transforming TV...
Connected TV is any type of the home entertainment device (internet-capable...
Data-driven Marketing Challenges and Solutions
The new marketing mantra says, “Know your consumer and use this...
Video Advertising for Publishers: The Rise of...
Collective storytelling is a deep-rooted tradition. Think about tribal people sitting...
Everything You Need to Know About Mobile...
The way people communicate is constantly changing. In 2016, mobile internet...
3 Most Effective Ways to Sell Ads...
Your website or blog can easily become a source of stable...
What is Header Bidding and How it...
When a user visits a webpage, an impression is generated. This...
Connecting the Dots of Programmatic Ecosystem
Just like the exploration of the moon was a giant leap...
Meet SmartyAds @ GMIC Beijing 2017!
Date: April 27th – May 1st
Location: 国家会议中心 China National Convention...
Meet SSP: The Very Best Friend of...
In digital advertising, publishers don't sell advertising space as you might...
The Three Stages of Media Buying Process
What Is Media Buying?
Media buying process is a set of...
Stop Confusing Programmatic with Real-time Bidding
If you’re guilty of not understanding the difference between programmatic and...
CPC, PPC, CPM, CPI, CPA, CPL: Which...
There are three main ways of pricing online media: CPC, CPM,...
What’s the Difference Between In-Stream and In-Banner...
Digital video advertising is growing at an unprecedented speed, accounting for...