We all know that the greatest people became the greatest because they were pioneers. They were not afraid to go the extra mile. They saw the potential of new solutions and took advantage while most people didn’t even know they existed or had their doubts about them.

Today any of us could become the new Steve Jobs or Bill Gates, but not many people know it. How?

The thing is that we’re witnessing a new era of advertising with the use of deep learning algorithms. Just a few months ago this solution was the apanage of very big and rich concerns. And now it’s your turn to take advantage - start before everyone else and you will reap the rewards. Now it’s your turn to become the pioneer by using the new achivements of the ad tech.

So what are Deep Learning Algorithms?

Wikipedia says that Deep Learning is a branch of machine learning based on a set of algorithms that attempt to model high-level abstractions in data by using multiple processing layers, with complex structures or otherwise, composed of multiple non-linear transformations. Sounds pretty complicated, doesn’t it? To simplify, it’s a giant step toward making machines think like humans, or even better, because of the significantly higher computation power of the machines’ “brains”.

Machine learning algorithms have been around for decades. At the beginning, they were used for search engines and only the colossi of the industry enjoyed the possibility to advertise with the effectiveness granted by deep learning algorithms. Now we at SmartyAds can say with pride: ”What used to be available only to the biggest and richest companies, is now available to you!”

So what did the leaders of the industry have before and what’s the new frontier that has opened up for you?

Here are four of the most important selling points of the system: As it was stated before, the processing power of the System is vastly superior to any human’s possibilities. Have you ever played chess? It’s the same story - nowadays even the best Grandmasters just can’t provide any decent competition to a computer program. And without any false modesty, we’re proud to say that our system is much, much smarter than Chess Engines. The system is self-educated. Assembling an enormous number of details for the system to use is the most efficient way to promote your product, to reach your target audience. And if one particular way turns out to be unsuccessful it won’t spend your time and money invested into it, it’ll just switch the strategy. Thanks to machine learning algorithms your range of targeting will become so much wider. The system works with the consideration of implicit factors and it’ll square up the behavioral patterns of customers. Complimenting each other it’ll give you the possibility to perfect the precision of your targeting in ways you never dreamed about. Also, SmartyAds uses Deep Learning algorithms for CTR (click through rate) predictions and thus increasing it significantly (same goes for ITR, or install through rate), It gives a big advantage to you as an advertiser especially while such a low amount of advertisers actually use it. It’s simple - if you have a tool which is unknown to your competitors then you aren’t just gonna leave it be? “Wait a minute”, - I hear you say. “It looks way too good to be true. What’s the catch?”

Well, that is a fair question. The main problem is that if you would like to make a system with deep learning algorithms you’d have to spend a lot of money, you would need a dedicated team of professionals who’d be able to write rocket-fast code, you’d need to constantly recalibrate the system for every single task. I am not even gonna mention the sheer number and computing power of the servers you’d need. It’s quite the list if you think about it. But if you want to take your advertising to the next level you need to do it. Or cooperate with the professionals who have a dab hand at it. SmartyAds for example.

So, if you're a publisher do not forget to take a look at our supply-side platform proposition. As for advertisers - you shouldn't miss our demand-side platform and especially our superior White Label Solution.

Written by
Irina Kovalenko, CMO of SmartyAds
February 2018