As we are approaching Christmas and New Year holidays rocket fast, SmartyAds has already prepared some awesome gifts for its Publishers.
To make your 2015 digital year even more fruitful we have empowered our good old Unreserved with new cool feature.
And now, Ladies and Gentlemen, meet the New Unreserved upgraded with RTB solution!!!
So what is RTB?
Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms.
How does it work?
As an ad impression loads in a user’s Web browser, information about the page it is on and the user viewing it is passed to an ad exchange, which auctions it off to the advertiser willing to pay the highest price for it. The winning bidder’s ad is then loaded into the webpage nearly instantly; the whole process takes just milliseconds to complete. Advertisers typically use demand-side platforms to help them decide which ad impressions to purchase and how much to bid on them based on a variety of factors, such as the sites they appear on and the previous behavior of the users loading them.
What is cool about RTB?
Now each visitor of your website will be participating in real time auction getting the highest possible bid that will allow selling your impressions on the highest possible price. To make the most of your inventory you can set the minimum prices at which your inventory will be sold, called the price floors. This enables you to open your ad spots for an auction, but to set a reserved price that must be met in order to perform a transaction.
This means that today we are ready to monetize all remnant inventory maximizing your yield on the highest bids.