Brands and Agencies

Brands and Agencies

Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Publishers and App Developers

Publishers and App Developers

Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Ad Tech Development
Create fully adaptable Ad Tech platforms perfectly tailored to your needs and business objectives
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Blog
Learn more about the business side of product development
Whitepapers
Educate yourself about ad tech, programmatic, and advertising.

Every portal, website or app owner wants to control which goods and services will be advertised on their platform and at what price. This is a perfectly normal and understandable desire. Supply-side programmatic platforms have obvious advantages like algorithmic selling, the ability to sell advertising spots to premium customers in private auctions, and monetization tools. However, many media owners strive to create their own, independent solutions.

Creating an independent platform requires considerable time, financial and human resources, but this step is understandable, because an in-house platform allows maximum control over the monetization of a digital marketplace. However, before making such a decision, it is important to understand if it is really necessary, or if it is enough to reconsider the settings of monetization tools or switch the platform to monetize.

Next, we'll look at the main reasons that may be indicators that your needs have outgrown the standard software platform solution and you should consider getting your own solution, as it will greatly simplify your monetization and ad placement efforts on your site.