There are situations when you have the perfect ad tech platform to scale your business, the perfect timing, and every opportunity to implement all of your most ambitious plans. But that tool doesn't work as well as you'd like it to. The metrics aren't high enough, the analytics are weird, and the time you spent installing and configuring it seems to have been wasted.
If this situation is familiar to you, then you have probably purchased an SSP platform, and it turned out to be not as grandiose and convenient as the promotional pages told you. Don't hurry to get upset! Don't hurry to give up on your ad tech platform! It is possible that you just don’t understand how such a platform works! and you urgently need to analyze and adjust it.