30X times CTR
50% of Ads — 25% Avg. Win Rate
7X times CPM Drop
Donations on Site +15%
The Democrats launched a successful branding campaign on various popular websites and apps, efficiently reaching out to the individuals they aimed for. By utilizing targeted options, they could carry out local campaigns in their selected states, reaching the appropriate audience with the desired frequency and impact while remaining within budget constraints.
Additionally, they monitored their campaign's progress over time, including metrics such as impressions, clicks, and budget utilization, which provided them with valuable insights into their campaign's effectiveness. As a result, Democrates effectively launched programmatic campaigns with SmartyAds DSP and adjusted and optimized them until they reached the KPI results set at the beginning.