Brands and Agencies
Publishers and App Developers
Enterprises and Ad Tech Partners
Types of Supply |
WL SSP |
WL SSP + AdX |
---|---|---|
Direct Publishers and App Developers |
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Networks and Affiliates |
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Traffic Aggregators |
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Ad Servers |
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SSPs and Traffic Resellers |
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Types of Demand |
WL SSP |
WL SSP + AdX |
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DSPs and Big Media Agencies |
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Exchanges |
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Types of Integrations |
WL SSP |
WL SSP + AdX |
---|---|---|
SSP tags for Placements (banner, video, native tags) |
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VAST/VPAID Tags |
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JS Tags |
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Asynchronous Tags for Proper Web Content Loading |
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Mediation through LKQD, Aerserve, Mopub, JW Player etc |
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DFP/GAM Mediation Support |
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API for SDK Developers |
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Server & Server Integration |
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Client Side Header Bidding |
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Server Side Header Bidding |
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Mobile Prebid |
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oRTB Protocol |
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Special Integrations: Unity, Fyber, ChartBoost |
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Types of Integrations |
WL SSP |
WL SSP + AdX |
---|---|---|
oRTB |
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API |
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VAST Tags |
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JS Tags |
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Prebid Server |
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Special Integrations: Bidswitch, Appnexus, Pubmatic, Rubicon, Inmobi, MediaGrid, SpotX, E-Planning, Verizon, ImproveDigital, Synacor, Rich Audience |
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Billing Option | WL SSP |
WL SSP + AdX |
---|---|---|
The system tracks impressions and clicks, but the revenue is calculated based on CPM. Impression is a billing event |
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Fixed Price |
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Fixed Bid Price for publisher's placement |
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Options | WL SSP |
WL SSP + AdX |
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Desktop |
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In-App |
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Mobile Web |
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CTV |
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Main Features | WL SSP |
WL SSP + AdX |
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Tool to Map Premium Publishers to Premium DSPs |
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PMP Deals for Publishers |
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PMP Deals for Admins |
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PMP for Resellers |
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Regulations and Standards | WL SSP |
WL SSP + AdX |
---|---|---|
COPPA |
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GDPR |
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CCPA |
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Seller.json |
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Cookie Syncing |
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TCF 2.0 |
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SKADnetwork |
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Scanner Type | WL SSP |
WL SSP + AdX |
---|---|---|
Pixalate (Prebid and Post-bid) |
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Protected Media (Prebid and Post-bid) |
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Human (Prebid and Post-bid) |
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Custom integrations on demand |
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Scanner Type | WL SSP |
WL SSP + AdX |
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GeoEdge |
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TMT |
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Options | WL SSP |
WL SSP + AdX |
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Sizes and Site/App Whitelists and Blocklists |
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Geo Filtering and Blacklisting |
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Price Limit |
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Traffic Volume Limiting |
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Content Category Filter |
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Traffic Type Targeting |
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Ad Format Targeting |
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Content Language Targeting |
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Adomains Whitelists and Blocklists |
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Placement Positioning Targeting |
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Price and Traffic Volume Filtering by Geo&QPS |
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Missing IFA Requests Throttling |
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Publishers Blacklisting & Whitelisting |
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Sources Blacklisting & Whitelisting |
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CRIDs Whitelists and Blocklists |
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Video Player Size Targeting |
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Price Filtering |
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Cookie Synced Users Targeting - to pass requests only with buyer ids |
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Ipv6 Traffic Filtering |
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Tmax filtering |
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Schain filtering |
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Rewarded video filtering |
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GDPR filtering - to pass requests with GDPR consent only |
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Capacity | WL SSP |
WL SSP + AdX |
---|---|---|
Placement Bidfloor Auto Adjustment |
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Traffic distribution adaptive mechanism that analyzes buying activity and adjusts system capacity accordingly |
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Dynamic margin feature to maximize net profit |
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Advanced QPS distribution algorithm Comming Soon |
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Optimization tool to optimize the sources by fill rate Comming Soon |
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Main Features | WL SSP |
WL SSP + AdX |
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Site/Apps Onboarding |
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Network and RON Inventory Registration |
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Publisher Users Signing Up |
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Endpoints Management |
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Adserver Function and Programmatic Auction |
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PMP deals |
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Inventory Management and Approval |
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Ads.txt Generation and Implementation Management |
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Monthly, Daily, Hourly Statistics and Data Analytics |
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Traffic Logging and Troubleshooting |
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Site List Compilation Tool |
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Global Blacklist |
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Demand & Supply Activity Overview Tool |
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Inventory Rating Tool to Define Top Performing Sources |
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RTB Ad Exchange between Suppliers and Demand Platforms |
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Real-time Dashboards to Control Traffic Flow |
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API Reporting for Users and Admins |
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API Management to work with the platform without UI |
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Sellers.json and Schain Management |
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Test Mode to Test Newly Integrated Supply and Demand Partners |
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Users Creation by Admins |
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User Permissions Definition on UI Comming Soon |
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User Activity Overview Tool Comming Soon |
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Main Features | WL SSP |
WL SSP + AdX |
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Administration panel to manage payouts to suppliers and create a financial statement in the form of transaction journal Comming Soon |
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Invoices generation tool to charge demand partners Comming Soon |
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Discrepancy comparison tool based on partners' API links Comming Soon |
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Main Features | WL SSP |
WL SSP + AdX |
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Knowledge base with the articles describing all the features in the platform and some interesting programmatics content. It allows to search by keywordsComming Soon |
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Earn up to 8150$ commission or even more
on the first-year revenue generated by your referrals.
See how others have built their platforms with SmartyAds Enterprise Solutions
Read MoreBoldwin and SmartyAds deploy an effective solution for boosting publisher campaigns
Read MoreThe cooperation with SmartyAds has resulted in a significant increase in gross revenue for the client
Read MoreA fully functional prebuilt technology designed for quick deployment of the programmatic demand-side platform. Shape up media-buying independently and boost profits whilst applying advanced functionalities and media-buying controls.