A self-branded, out-of-the-box platform that helps you set up a
transparent, fully controlled in-house monetization environment.
Brands and Agencies
Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Products
Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Capabilities
Publishers and App Developers
Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Products
Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Capabilities
Enterprises and Ad Tech Partners
Enterprises and Ad Tech Partners
Products
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships
Your Own SSP —
Your Own Monetization Terms!
Take full control of monetization on your own SSP! Our pre-built SSP platform enables the easiest and quickest transition to in-house programmatic inventory monetization. Now you can quickly deploy your own solution to enjoy unparalleled control over media-selling and yield optimization. No need to share your ad revenues with intermediaries - amplify the value of every impression independently to achieve greater outcomes!
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Build Your In-House SSP With Us
Rapid platform deployment
Stay ahead of the game while your competitors are building software from scratch. No need to go overboard with coding, designing, licensing, integrations, and maintenance. Get straightto work using prebuilt technologies and tools that meet your unique business needs.
Advanced media-trading controls
Powerful and intuitive by design, our SSP platform features the immense functionalities that let platform owners establish advanced trading rules. Control traffic flow, quality, match premium publishers to premium DSPs to boost fill rates, eCPMs, and as a result platform profitability.
Profound ad tech experience
We’ve built a full-stack advertising infrastructure featuring our own SSP and helped dozens of businesses to set up their own advertising solutions. Experience and expertise are two things that help us develop robust, time-proven quality solutions since 2013.
Meet upgraded White Label SSP 2.0
and White Label SSP +AdX 2.0
We have upgraded a basic White Label SSP platform and divided it into two options. Each of them will possess a unique set of functions that satisfy particular monetization needs - White Label SSP 2.0 and White Label SSP +Ad Exchange 2.0. Maximize publishers’ yield from inventory trading on White Label SSP 2.0 or tap into version White Label SSP +AdX 2.0 to leverage extended marketplace navigation opportunities.
Functionality
Supply Partners
Demand Partners
Supply Integration Options
Demand Integration Options
| Types of Supply |
WL SSP |
WL SSP + AdX |
|---|---|---|
| Direct publishers | + | + |
| Networks and affiliates | + | + |
| Traffic aggregators | + | + |
| Adservers | + | + |
| SSPs and traffic resellers | + |
| Types of Demand |
WL SSP |
WL SSP + AdX |
|---|---|---|
| DSPs and big media agencies | + | + |
| Exchanges | + | + |
| Types of Integrations |
WL SSP |
WL SSP + AdX |
|---|---|---|
| SSP tags for placements (banner, video, native tags) |
+ | + |
| VAST/VPAID tags | + | + |
| JS tags | + | + |
| Asynchronous tags for proper web content loading |
+ | + |
| Server&server integration | + | + |
| API | + | + |
| Client Side Header Bidding | + | + |
| Server Side Header Bidding | + | + |
| Prebid Mobile | + | + |
| Mediation through LKQD, Aerserve, Mopub, JW player etc |
+ | + |
| DFP/GAM Mediation Support | + | + |
| oRTB protocol | + | |
| Special integrations: Unity, Fyber, ChartBoost |
+ |
| Types of Integrations |
WL SSP |
WL SSP + AdX |
|---|---|---|
| oRTB | + | + |
| API | + | + |
| VAST tags | + | + |
| JS tags | + | + |
| Prebid Server | + | + |
| Special integrations: Bidswitch, Appnexus, Pubmatic, Rubicon,Inmobi, MediaGrid, SpotX, E-Planning, Verizon, ImproveDigital, Synacor, Rich Audience |
+ | + |
Basic Billing Model
Traffic Types and Ad Formats
Premium Traffic Management
and Private Marketplace
and Private Marketplace
Data Processing
and Privacy Compliance
and Privacy Compliance
| Billing Option | WL SSP |
WL SSP + AdX |
|---|---|---|
| The system tracks impressions and clicks, but the revenue is calculated based on CPM. Impression is a billing event. | + | + |
| Fixed Price | + | + |
| Options | WL SSP |
WL SSP + AdX |
|---|---|---|
| Desktop, Inapp, Mobile Web, CTV | + | + |
| Banner, Video, Native, Rich media (HTML), CTV |
+ | + |
| Main Features | WL SSP |
WL SSP + AdX |
|---|---|---|
| Tool to map premium publishers to premium DSPs. |
+ | + |
| PMP Deals for publishers. Publishers can configure the deals on their own. | + | + |
| PMP Deals for admins. Admins can configure the deals for different direct sources. |
+ | + |
| PMP for resellers | + | |
| Programmatic guaranteed Coming Soon | + | + |
| Regulations and Standards | WL SSP |
WL SSP + AdX |
|---|---|---|
| COPPA | + | + |
| GDPR | + | + |
| CCPA | + | + |
| Seller.json | + | + |
| Cookie syncing | + | + |
| TCF 2.0 | + | + |
Traffic Scanning Technical Ability
Demand Scanning Technical Ability
Traffic Filtering
and Targeting Options
and Targeting Options
Auto Optimization ML Mechanisms
| Scanner Type | WL SSP |
WL SSP + AdX |
|---|---|---|
| Pixalate (prebid & post-bid) | + | + |
| Protected Media (prebid & post-bid) | + | + |
| WhiteOps (prebid and post-bid) | + | + |
| Scalarr (post-bid) | + |
| Scanner Type | WL SSP |
WL SSP + AdX |
|---|---|---|
| GeoEdge | + | + |
| TMT Coming Soon | + | + |
| Options | WL SSP |
WL SSP + AdX |
|---|---|---|
| Sizes and Site/App Whitelists and Blocklists | + | + |
| Geo filtering and blacklisting | + | + |
| Price limit and filter | + | + |
| Traffic volume limiting | + | + |
| Content category filter | + | + |
| Traffic type targeting | + | + |
| Ad Format targeting | + | + |
| Content language targeting | + | + |
| Adomains blacklisting | + | + |
| Placement positioning targeting | + | + |
| Price and traffic volume filtering by Geo | + | + |
| IFA missing requests throttling | + | + |
| Player size targeting | + | + |
| Publishers black listing&whitelisting | + | + |
| Sources blacklisting | + | + |
| CRIDs black listing | + | + |
| SSP/DSP white and black lists | + |
| Capacity | WL SSP |
WL SSP + AdX |
|---|---|---|
| Placement bidfloor auto adjustment. | + | + |
| Traffic distribution adaptive mechanism that analyzes bid activity and adjusts system capacity accordingly. | + | + |
Main Features
and Platform Administration
and Platform Administration
Financial Management
Own Wiki
| Main Features | WL SSP |
WL SSP + AdX |
|---|---|---|
| Site/Apps onboarding | + | + |
| Network and RON inventory registration | + | + |
| Publisher users signing up | + | + |
| Endpoints management | + | + |
| Adserver function and programmatic auction |
+ | + |
| PMP | + | + |
| Ads.txt generation and implementation management |
+ | + |
| Monthly, Daily, Hourly Statistics and data analytics |
+ | + |
| Traffic logging and troubleshooting | + | + |
| Site List Compilation tool | + | + |
| Global Blacklist | + | + |
| Demand&Supply activity overview tool | + | + |
| User Activity overview tool | + | + |
| Inventory Rating tool to define top performing sources |
+ | + |
| API reporting for users and admins | + | + |
| Test mode for Publishers | + | |
| RTB ad exchange between suppliers and demand platforms |
+ | |
| Real-time dashboards to control traffic flow | + | |
| Settings change log (what users changed in the system and when) |
+ | |
| Users creation by Admins Coming Soon | + | + |
| User permissions definition on UI Coming Soon | + | + |
| Test mode to test newly integrated partnersComing Soon |
+ |
| Main Features | WL SSP |
WL SSP + AdX |
|---|---|---|
| Discrepancy Comparison Tool based on partners' API links |
+ | |
| Administration panel to manage payouts to suppliers and create a financial statement in the form of transaction journal Comming Soon | + | + |
| Invoices generation tool to charge demand partnersComming Soon |
+ | + |
| Main Features | WL SSP |
WL SSP + AdX |
|---|---|---|
| Knowledge base with up to date information on product updates, features, and integrationsComming Soon |
+ | + |
Pawing the Paths to Greater Opportunities
When you build your own custom supply-side platform, you get all the benefits of an SSP, plus,
you also step beyond the limitations of the conventional programmatic trading:
Your Platform —
Your Data
Your Data
In your own trading environment all data belongs to you, this guarantees full data ownership - something that can't be achievable with third-party tech providers.
Full-stack Programmatic Product
Best-in-breed innovative programmatic technologies, abundance of integrations, and capacities enable us to provide you with a complex yet affordable forward-thinking solution.
Branded Look and Feel
Create your own branded programmatic SSP with a unique name, features, and functionalities and capitalize on it according to your terms.
Full-cycle Dedicated Support
Ad ops, account managers, project managers, tech specialists - we support your system from head to toe and work with you closely to suggest you how to develop your business.
Unique Partnerships
Carefully select and connect demand and supply partners of your own choice and create a unique media trading environment with proved and trusted traffic onboard.
Ultimately Safe Ecosystem
We've made your system 100% fraud-resistant by providing you with a variety of anti-fraud mechanisms: integrate fraud- protection scanners and safeguard SSP from the ground up.
Explore our White Label Advertising Products
White
Label Ad
Exchange
Label Ad
Exchange
Decide whom to trade with, avoid open exchanges, keep hidden margins and safeguard your privacy with white label marketplace. Opt for open RTB auctions, exclusive deals or programmatic direct.
White
Label DSP
Label DSP
Buy premium inventory from local and global publishers, control your budget and target your audiences with relevant brand messages. Launch CPC, CPM, and CPI advertising campaigns cross-channel on any device.
Create your own programmatic universe
with our White Label products and rule it the way you like
