How Does It Work?

SmartyAds White Label SSP® is not just a supply platform but also a fully integrated technology with a complete programmatic ecosystem surrounding it. Within our robust advertising technology, we provide a balance among selected advertisers, major advertising networks, DSPs and trading desks, ensuring our publishers a fixed revenue stream from every opportunity. With SmartyAds White Label Supply-Side Platform®, publishers independently manage their display, video and mobile inventory and access global marketplaces with thousands of buyers and demand partners for profitable ad serving — on the most transparent programmatic platform available.

Uncover the Powerful Features of SmartyAds White Label SSP

 

Single Intuitive Platform

Start using a next-generation supply platform. With customized real-time dashboards, user notification framework and advanced report scheduling, publishers manage their workflow easily and intuitively.
 

Access to Infinite Global Demand

SmartyAds white label solution allows publishers who wish to monetize their audiences to sell through Programmatic Direct, Private Marketplaces (PMP) and RTB Exchanges. Publishers gain access to unlimited demand and sell available advertising space on their own terms.
 

Big Data Analytics and Reporting

SmartyAds White Label Supply-Side Platform® uses real-time data to produce granular reports and accurate statistics of the campaign's performance. The technology collects and aggregates data, carefully analyzing and piecing it together to help publishers create truly competitive campaigns.
 

Machine Learning Algorithms

Using artificial intelligence and powerful machine learning-based techniques, SmartyAds developed sophisticated decision-making algorithms that allow publishers to sell their digital inventory more efficiently and at higher interest rates.
 

Real-time Bidding

SmartyAds White Label Supply-Side Platform® enables direct server-to-server connections between demand-side partners and WL SSP via OpenRTB 2.5 protocol as well as other custom APIs, ensuring seamless cooperation between ad networks and media agencies.
 

Variety of Advertising Formats

SmartyAds helps publishers to maximize the value of their digital media assists at a global scale by choosing ad formats that benefit their audiences. Boost ROI with traditional banner, video or native ads of any size or shape. SmartyAds White Label SSP® supports all IAB-compliant formats (HTML, Open RTB up to 2.5, VAST, VPAID).
 
 
 

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and powerful features of White Label SSP
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The Benefits of White Label Solution

Automate packaging and sales of managed ad inventory
Utilize ad space efficiently, by setting the price for each advertising space and choosing what advertisement would appear in front of their target audience
Develop unique partnerships with advertisers and agencies from all around the globe and decide which type of media content will be displayed and which will not
Discover programmatic potential and monetize traffic, selling each impression for the highest price
Protect content with fraud-detection mechanisms and brand safety verification partners that are natively integrated into the platform
Receive 24/7 tech support that helps solve any issue and troubleshoot any problem over the campaign period

SmartyAds White Label Supply-Side Platform® includes the following modules and extensions:

Core Programmatic Ad Requests Generation Mechanism
DSP-connectors
Front-end User Interface
API
Appearance Settings
Business Logic Settings
Android Application Inventory Interface and SDK
iOS Application Inventory Interface and SDK
Private Deals Interface
Anti-Fraud Detection Mechanism
 
 
 

You are welcome to test our White Label Platform

and thereafter we actively encourage you to provide us
with your feedback on the platform’s performance.
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Explore our White Label Advertising Products

 
 
 

White
Label Ad Exchange

SmartyAds offers exclusive programmatic solution available on the market – a fully supported white label ad exchange. Explore numerous customization options to experiment with.
Learn more
 
 
 

White
Label DSP

Buy premium inventory from local and global publishers, control your budget and target your audiences with relevant brand messages. Launch CPC, CPM, and CPI advertising campaigns cross-channel on any device.
Learn more