White Label SSP

SmartyAds White Label Supply-Side Platform® is a fully tailored programmatic solution developed with publishers in mind to deliver a powerful white label technology that offers media inventory management and yield optimization.

Customize your white label SSP with the look and feel of your brand identity. With our white label solution, you only have to think about branding and marketing. Leave the tech side to us.

SmartyAds White Label SSP® is not just a supply platform but also a fully integrated technology with a complete programmatic ecosystem surrounding it. Within our robust advertising technology, we provide a balance among selected advertisers, major advertising networks, DSPs and trading desks, ensuring our publishers a fixed revenue stream from every opportunity. With SmartyAds White Label Supply-Side Platform®, publishers independently manage their display, video and mobile inventory and access global marketplaces with thousands of buyers and demand partners for profitable ad serving — on the most transparent programmatic platform available.

Uncover the Powerful Features of SmartyAds White Label SSP

Codeless integration is a<br> reality

Single Intuitive Platform

Start using a next-generation supply platform. With customized real-time dashboards, user notification framework and advanced report scheduling, publishers manage their workflow easily and intuitively.

Yield Maximizing has never been that simple

Access to Infinite Global Demand

SmartyAds white label solution allows publishers who wish to monetize their audiences to sell through Programmatic Direct, Private Marketplaces (PMP) and RTB Exchanges. Publishers gain access to unlimited demand and sell available advertising space on their own terms.

Codeless integration is a<br> reality

Big Data Analytics and Reporting

SmartyAds White Label Supply-Side Platform® uses real-time data to produce granular reports and accurate statistics of the campaign's performance. The technology collects and aggregates data, carefully analyzing and piecing it together to help publishers create truly competitive campaigns.

Codeless integration is a<br> reality

Machine Learning Algorithms

Using artificial intelligence and powerful machine learning-based techniques, SmartyAds developed sophisticated decision-making algorithms that allow publishers to sell their digital inventory more efficiently and at higher interest rates.

Codeless integration is a<br> reality

Real-time Bidding

SmartyAds White Label Supply-Side Platform® enables direct server-to-server connections between demand-side partners and WL SSP via OpenRTB 2.3 protocol as well as other custom APIs, ensuring seamless cooperation between ad networks and media agencies.

Yield Maximizing has never been that simple

Variety of Advertising Formats

SmartyAds helps publishers to maximize the value of their digital media assists at a global scale by choosing ad formats that benefit their audiences. Boost ROI with traditional banner, video or native ads of any size or shape. SmartyAds White Label SSP® supports all IAB-compliant formats (HTML, Open RTB up to 2.4, VAST, VPAID).

The Benefits of White Label Solution

With white label SSP, publishers and developers can:

  1. Automate packaging and sales of managed ad inventory;
  2. Utilize ad space efficiently, by setting the price for each advertising space and choosing what advertisement would appear in front of their target audience;
  3. Develop unique partnerships with advertisers and agencies from all around the globe and decide which type of media content will be displayed and which will not;
  4. Discover programmatic potential and monetize traffic, selling each impression for the highest price;
  5. Protect content with fraud-detection mechanisms and brand safety verification partners that are natively integrated into the platform;
  6. Receive 24/7 tech support that helps solve any issue and troubleshoot any problem over the campaign period.

SmartyAds White Label Supply-Side Platform® includes the following modules and extensions:

  • 1Core Programmatic Ad Requests Generation Mechanism
  • 2DSP-connectors*
  • 3Front-end User Interface
  • 4API
  • 5Appearance Settings
  • 6Business Logic Settings
  • 7Android Application Inventory Interface and SDK
  • 8iOS Application Inventory Interface and SDK
  • 9Private Deals Interface
  • 10Anti-Fraud Detection Mechanism
  • * Direct Agreements with DSPs required