Take full control of monetization on your own SSP! Our pre-built SSP platform enables the easiest and
quickest transition to in-house programmatic inventory monetization. Now you can quickly deploy your own
solution to enjoy unparalleled control over media-selling and yield optimization. No need to share your ad
revenues with intermediaries - amplify the value of every impression independently to achieve greater
outcomes!
Build Your In-House SSP With Us
Rapid platform deployment
Stay ahead of the game while your competitors are building software from
scratch. No need to go overboard with coding, designing, licensing, integrations, and maintenance.
Get straightto work using prebuilt technologies and tools that meet your unique business needs.
Advanced media-trading controls
Powerful and intuitive by design, our SSP platform features the immense
functionalities that let platform owners establish advanced trading rules. Control traffic flow,
quality, match premium publishers to premium DSPs to boost fill rates, eCPMs, and as a result
platform profitability.
Profound ad tech experience
We’ve built a full-stack advertising infrastructure featuring our own
SSP and helped dozens of businesses to set up their own advertising solutions. Experience and
expertise are two things that help us develop robust, time-proven quality solutions since 2013.
Meet upgraded White Label SSP 2.1
and White Label SSP +AdX 2.1
We have upgraded a basic White Label SSP platform and divided it into two options.
Each of them will possess a unique set of functions that satisfy particular monetization needs - White
Label SSP 2.1 and White Label SSP +Ad Exchange 2.1. Maximize publishers’ yield from inventory
trading on White Label SSP 2.1 or tap into version White Label SSP +AdX 2.1 to leverage extended
marketplace navigation opportunities.
Functionality
Supply Partners
Demand Partners
Supply Integration
Options
Demand Integration
Options
Types
of Supply
WL
SSP
WL SSP
+ AdX
Direct Publishers and App Developers
+
+
Networks and Affiliates
+
+
Traffic Aggregators
+
+
Ad Servers
+
+
SSPs and Traffic Resellers
+
Types
of Demand
WL
SSP
WL SSP
+ AdX
DSPs and Big Media Agencies
+
+
Exchanges
+
+
Types
of Integrations
WL
SSP
WL SSP
+ AdX
SSP Tags for Placements
(banner, video, native tags)
+
+
VAST/VPAID Tags
+
+
JS Tags
+
+
Asynchronous Tags for Proper Web Content Loading
+
+
Server&Server Integration
+
+
API for SDK Developers
+
+
Client Side Header Bidding
+
+
Server Side Header Bidding
+
+
Prebid Mobile
+
+
Mediation through LKQD, Aerserve, Mopub,
JW Player etc
Premium Traffic Management
and Private Marketplace
Data
Processing
and Privacy Compliance
Billing Option
WL
SSP
WL SSP
+ AdX
The system tracks impressions and clicks, but the revenue
is calculated based on CPM. Impression is a billing event
+
+
Fixed Price
+
+
Fixed Bid Price for publisher's placement
+
+
Options
WL
SSP
WL SSP
+ AdX
Desktop, Inapp, Mobile Web, CTV
+
+
OTT
+
Banner, Video, Native, Rewarded Video, Rich Media (HTML5)
+
+
Main Features
WL
SSP
WL SSP
+ AdX
Tool to Map Premium Publishers to Premium DSPs
+
+
PMP Deals for Publishers. Publishers can configure the
deals on their own
+
+
PMP Deals for Admins. Admins can configure the deals for
different direct sources
+
+
PMP for Resellers
+
Programmatic Guaranteed Coming Soon
+
+
Regulations and Standards
WL
SSP
WL SSP
+ AdX
COPPA
+
+
GDPR
+
+
CCPA
+
+
Seller.json
+
+
Cookie Syncing
+
+
TCF 2.0
+
+
SKADnetwork
+
+
Traffic Scanning Technical Ability
Demand
Scanning Technical Ability
Traffic
Filtering
and Targeting Options
Auto
Optimization ML Mechanisms
Scanner Type
WL
SSP
WL SSP
+ AdX
Pixalate (Prebid and Post-bid)
+
+
Protected Media (Prebid and Post-bid)
+
+
WhiteOps (Prebid and Post-bid)
+
+
Custom integrations on demand
+
+
Scanner Type
WL
SSP
WL SSP
+ AdX
GeoEdge
+
+
TMT Coming Soon
+
+
Options
WL
SSP
WL SSP
+ AdX
Sizes and Site/App Whitelists and Blocklists
+
+
Geo Filtering and Blacklisting
+
+
Price Limit
+
+
Traffic Volume Limiting
+
+
Content Category Filter
+
+
Traffic Type Targeting
+
+
Ad Format Targeting
+
+
SSP/DSP White and Black Lists
+
Content Language Targeting
+
+
Adomains Whitelists and Blocklists
+
+
Placement Positioning Targeting
+
+
Price and Traffic Volume Filtering by Geo&QPS
+
+
Missing IFA Requests Throttling
+
+
Publishers Blacklisting & Whitelisting
+
+
Sources Blacklisting
+
+
CRIDs Whitelists and Blocklists
+
Player Size Targeting
+
+
Price Filtering
+
+
Cookie Synced Users Targeting
+
+
Ipv6 Traffic Filtering
+
+
Tmax filtering
+
+
Blocked domains (ADM) filtering
+
Domains (ADM) filtering
+
Capacity
WL
SSP
WL SSP
+ AdX
Placement Bidfloor Auto Adjustment
+
+
Traffic Distribution Adaptive Mechanism that Analyzes
Bid Activity and Adjusts System Capacity Accordingly
+
+
Dynamic margin feature to maximize net profit
+
+
Advanced QPS distribution algorithm
+
+
Optimization tool to optimize the sources by fill rate Coming Soon
+
Main Features
and Platform Administration
Financial Management
Own Wiki
Main Features
WL
SSP
WL SSP
+ AdX
Site/Apps Onboarding
+
+
Network and RON Inventory Registration
+
+
Publisher Users Signing Up
+
+
Endpoints Management
+
+
Adserver Function and Programmatic Auction
+
+
PMP
+
+
Inventory Management and Approval
+
+
Ads.txt Generation
and Implementation Management
+
+
Monthly, Daily, Hourly Statistics
and Data Analytics
+
+
Traffic Logging and Troubleshooting
+
+
Site List Compilation Tool
+
+
Global Blacklist
+
+
Demand&Supply Activity Overview Tool
+
+
User Activity Overview Tool
+
+
Inventory Rating Tool to Define Top
Performing Sources
+
+
RTB Ad Exchange between Suppliers
and Demand Platforms
+
Real-time Dashboards to Control Traffic Flow
+
Settings Change Log
(what users changed
in the system and when)Coming
Soon
+
API Reporting for Users and Admins
+
+
Sellers.json and Schain Management
+
Test Mode for Publishers
+
Test Mode to Test Newly Integrated
Supply and Demand Partners
+
User Permissions Definition on UI Coming Soon
+
+
Users Creation by Admins
+
+
Management API
+
Main Features
WL
SSP
WL SSP
+ AdX
Administration Panel to Manage Payouts to Suppliers and Create a Financial Statement in
the Form of Transaction Journal Comming
Soon
+
+
Invoices Generation Tool
to Charge Demand PartnersComming Soon
+
+
Discrepancy Comparison Tool Based on
Partners' API Links
+
Main Features
WL
SSP
WL SSP
+ AdX
Knowledge base with
the articles describing
all the features in the platform
and some interesting
programmatics content.
It allows to search by keywordsComming
Soon
+
+
Pawing the Paths to Greater Opportunities
When you build your own custom supply-side platform, you get all the benefits of an
SSP, plus, you also step beyond the limitations of the conventional programmatic trading:
Your Platform —
Your Data
In your own trading environment all data belongs to you, this guarantees full
data ownership - something that can't be achievable with third-party tech providers.
Full-stack Programmatic Product
Best-in-breed innovative programmatic technologies, abundance of integrations,
and capacities enable us to provide you with a complex yet affordable forward-thinking solution.
Branded Look and Feel
Create your own branded programmatic SSP with a unique name, features, and
functionalities and capitalize on it according to your terms.
Full-cycle Dedicated Support
Ad ops, account managers, project managers, tech specialists - we support your
system from head to toe and work with you closely to suggest you how to develop your business.
Unique Partnerships
Carefully select and connect demand and supply partners of your own choice and
create a unique media trading environment with proved and trusted traffic onboard.
Ultimately Safe Ecosystem
We've made your system 100% fraud-resistant by providing you with a
variety of anti-fraud mechanisms: integrate fraud- protection scanners and safeguard SSP from the
ground up.
Explore our White Label Advertising Products
FOR BUYERS
White Label DSP
A fully functional prebuilt technology designed for quick deployment
of the programmatic demand-side platform. Shape up media-buying independently and boost profits
whilst applying advanced functionalities and media-buying controls.
SmartHub (previously SmartyAds White Label Ad Exchange) is a
market-ready programmatic platform designed for rapid deployment of a robust independent ad
exchange. Create, navigate and grow your self-branded solution into an ultimately profitable
marketplace.