Brands and Agencies

Data-driven programmatic media buying solutions for brands, media buyers, and agencies

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Products

Demand Side Platform

Launch and manage omnichannel campaigns across mobile, display, native, video ad formats

Capabilities

Mobile

Video

Rich Media

Display

Native

Audience Targeting

Self-Serve Advertising

Publishers and App Developers

Programmatic ad monetization and yield management solutions for web and mobile publishers

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Products

Supply Side Platform

Get advanced control to manage your demand partners across all channels and formats

Capabilities

Header Bidding

Playable Ads

Rewarded Video Ads

Enterprises and Ad Tech Partners

Products

White Label Solutions

Fully customizable White Label advertising platforms to launch your own business

Dedicated Ad Tech Team

If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you

Ad Exchange

Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships

About

Events

Blog

White Label SSP

A self-branded, out-of-the-box platform that helps you set up a
transparent, fully controlled in-house monetization environment.

Get Started

Your Own SSP —
Your Own Monetization Terms!

Take full control of monetization on your own SSP! Our pre-built SSP platform enables the easiest and quickest transition to in-house programmatic inventory monetization. Now you can quickly deploy your own solution to enjoy unparalleled control over media-selling and yield optimization. No need to share your ad revenues with intermediaries - amplify the value of every impression independently to achieve greater outcomes!

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Build Your In-House SSP With Us

Rapid platform deployment

Stay ahead of the game while your competitors are building software from scratch. No need to go overboard with coding, designing, licensing, integrations, and maintenance. Get straightto work using prebuilt technologies and tools that meet your unique business needs.

Advanced media-trading controls

Powerful and intuitive by design, our SSP platform features the immense functionalities that let platform owners establish advanced trading rules. Control traffic flow, quality, match premium publishers to premium DSPs to boost fill rates, eCPMs, and as a result platform profitability.

Profound ad tech experience

We’ve built a full-stack advertising infrastructure featuring our own SSP and helped dozens of businesses to set up their own advertising solutions. Experience and expertise are two things that help us develop robust, time-proven quality solutions since 2013.

Meet upgraded White Label SSP 2.0
and White Label SSP +AdX 2.0

We have upgraded a basic White Label SSP platform and divided it into two options. Each of them will possess a unique set of functions that satisfy particular monetization needs - White Label SSP 2.0 and White Label SSP +Ad Exchange 2.0. Maximize publishers’ yield from inventory trading on White Label SSP 2.0 or tap into version White Label SSP +AdX 2.0 to leverage extended marketplace navigation opportunities.

Functionality

Supply Partners

Demand Partners

Supply Integration Options

Demand Integration Options

Types of Supply	WL SSP	WL SSP + AdX
Direct Publishers and App Developers	+	+
Networks and Affiliates	+	+
Traffic Aggregators	+	+
Ad Servers	+	+
SSPs and Traffic Resellers		+

Types of Demand	WL SSP	WL SSP + AdX
DSPs and Big Media Agencies	+	+
Exchanges	+	+

Types of Integrations	WL SSP	WL SSP + AdX
SSP Tags for Placements (banner, video, native tags)	+	+
VAST/VPAID Tags	+	+
JS Tags	+	+
Asynchronous Tags for Proper Web Content Loading	+	+
Server&Server Integration	+	+
API for SDK Developers	+	+
Client Side Header Bidding	+	+
Server Side Header Bidding	+	+
Prebid Mobile	+	+
Mediation through LKQD, Aerserve, Mopub, JW Player etc	+	+
DFP/GAM Mediation Support	+	+
oRTB Protocol		+
Special Integrations: Unity, Fyber, ChartBoost		+

Types of Integrations	WL SSP	WL SSP + AdX
oRTB	+	+
API	+	+
VAST Tags	+	+
JS Tags	+	+
Prebid Server	+	+
Special Integrations: Bidswitch, Appnexus, Pubmatic, Rubicon, Inmobi, MediaGrid, SpotX, E-Planning, Verizon, ImproveDigital, Synacor, Rich Audience	+	+

Basic Billing Model

Traffic Types and Ad Formats

Premium Traffic Management
and Private Marketplace

Data Processing
and Privacy Compliance

Billing Option	WL SSP	WL SSP + AdX
The system tracks impressions and clicks, but the revenue is calculated based on CPM. Impression is a billing event	+	+
Fixed Price	+	+

Options	WL SSP	WL SSP + AdX
Desktop, Inapp, Mobile Web, CTV	+	+
Banner, Video, Native, Rich Media (HTML), CTV	+	+

Main Features	WL SSP	WL SSP + AdX
Tool to Map Premium Publishers to Premium DSPs	+	+
PMP Deals for Publishers. Publishers can configure the deals on their own	+	+
PMP Deals for Admins. Admins can configure the deals for different direct sources	+	+
PMP for Resellers		+
Programmatic Guaranteed Coming Soon	+	+

Regulations and Standards	WL SSP	WL SSP + AdX
COPPA	+	+
GDPR	+	+
CCPA	+	+
Seller.json	+	+
Cookie Syncing	+	+
TCF 2.0	+	+

Traffic Scanning Technical Ability

Demand Scanning Technical Ability

Traffic Filtering
and Targeting Options

Auto Optimization ML Mechanisms

Scanner Type	WL SSP	WL SSP + AdX
Pixalate (Prebid and Post-bid)	+	+
Protected Media (Prebid and Post-bid)	+	+
WhiteOps (Prebid and Post-bid)	+	+
Scalarr (Post-bid)	+	+

Scanner Type	WL SSP	WL SSP + AdX
GeoEdge	+	+
TMT Coming Soon	+	+

Options	WL SSP	WL SSP + AdX
Sizes and Site/App Whitelists and Blocklists	+	+
Geo Filtering and Blacklisting	+	+
Price Limit	+	+
Traffic Volume Limiting	+	+
Content Category Filter	+	+
Traffic Type Targeting	+	+
Ad Format Targeting	+	+
SSP/DSP White and Black Lists		+
Content Language Targeting	+	+
Adomains Blacklisting	+	+
Placement Positioning Targeting	+	+
Price and Traffic Volume Filtering by Geo&QPS	+	+
Missing IFA Requests Throttling	+	+
Publishers Blacklisting & Whitelisting	+	+
Sources Blacklisting	+	+
CRIDs Blacklisting	+	+
Player Size Targeting	+	+
Price Filtering	+	+
Cookie Synced Users Targeting	+	+
Ipv6 Traffic Filtering	+	+

Capacity	WL SSP	WL SSP + AdX
Placement Bidfloor Auto Adjustment	+	+
Traffic Distribution Adaptive Mechanism that Analyzes Bid Activity and Adjusts System Capacity Accordingly	+	+

Main Features
and Platform Administration

Financial Management

Own Wiki

Main Features	WL SSP	WL SSP + AdX
Site/Apps Onboarding	+	+
Network and RON Inventory Registration	+	+
Publisher Users Signing Up	+	+
Endpoints Management	+	+
Adserver Function and Programmatic Auction	+	+
PMP	+	+
Inventory Management and Approval	+	+
Ads.txt Generation and Implementation Management	+	+
Monthly, Daily, Hourly Statistics and Data Analytics	+	+
Traffic Logging and Troubleshooting	+	+
Site List Compilation Tool	+	+
Global Blacklist	+	+
Demand&Supply Activity Overview Tool	+	+
User Activity Overview Tool	+	+
Inventory Rating Tool to Define Top Performing Sources	+	+
RTB Ad Exchange between Suppliers and Demand Platforms		+
Real-time Dashboards to Control Traffic Flow		+
Settings Change Log (what users changed in the system and when) Coming Soon		+
API Reporting for Users and Admins	+	+
Sellers.json and Schain Management		+
Test Mode for Publishers	+
Test Mode to Test Newly Integrated Supply and Demand Partners		+
Users Creation by Admins Coming Soon	+	+
User Permissions Definition on UI Coming Soon	+	+

Main Features	WL SSP	WL SSP + AdX
Administration Panel to Manage Payouts to Suppliers and Create a Financial Statement in the Form of Transaction Journal Comming Soon	+	+
Invoices Generation Tool to Charge Demand PartnersComming Soon	+	+
Discrepancy Comparison Tool Based on Partners' API Links		+

Main Features	WL SSP	WL SSP + AdX
Knowledge base with the articles describing all the features in the platform and some interesting programmatics content. It allows to search by keywordsComming Soon	+	+

Pawing the Paths to Greater Opportunities

When you build your own custom supply-side platform, you get all the benefits of an SSP, plus, you also step beyond the limitations of the conventional programmatic trading:

Your Platform —
Your Data

In your own trading environment all data belongs to you, this guarantees full data ownership - something that can't be achievable with third-party tech providers.

Full-stack Programmatic Product

Best-in-breed innovative programmatic technologies, abundance of integrations, and capacities enable us to provide you with a complex yet affordable forward-thinking solution.

Branded Look and Feel

Create your own branded programmatic SSP with a unique name, features, and functionalities and capitalize on it according to your terms.

Full-cycle Dedicated Support

Ad ops, account managers, project managers, tech specialists - we support your system from head to toe and work with you closely to suggest you how to develop your business.

Unique Partnerships

Carefully select and connect demand and supply partners of your own choice and create a unique media trading environment with proved and trusted traffic onboard.

Ultimately Safe Ecosystem

We've made your system 100% fraud-resistant by providing you with a variety of anti-fraud mechanisms: integrate fraud- protection scanners and safeguard SSP from the ground up.

Explore our White Label Advertising Products

FOR BUYERS

White Label DSP

A fully functional prebuilt technology designed for quick deployment of the programmatic demand-side platform. Shape up media-buying independently and boost profits whilst applying advanced functionalities and media-buying controls.

Learn more

product of Deox Soft Corp

White Label Ad Exchange

SmartHub (previously SmartyAds White Label Ad Exchange) is a market-ready programmatic platform designed for rapid deployment of a robust independent ad exchange. Create, navigate and grow your self-branded solution into an ultimately profitable marketplace.

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Create your own programmatic universe

with our White Label products and rule it the way you like

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SmartyAds Featured News

SmartyAds Splits off SmartHub into Separate Company

White Label SSP

Your Own SSP — Your Own Monetization Terms!

Build Your In-House SSP With Us

Meet upgraded White Label SSP 2.0 and White Label SSP +AdX 2.0

Functionality

Pawing the Paths to Greater Opportunities

Explore our White Label Advertising Products

SmartyAds Featured News

Your Own SSP —
Your Own Monetization Terms!

Meet upgraded White Label SSP 2.0
and White Label SSP +AdX 2.0