Brands and Agencies

Data-driven programmatic media buying solutions for brands, media buyers, and agencies

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Services

Demand Side Platform

Launch and manage omnichannel campaigns across mobile, display, native, video ad formats

Capabilities

Mobile

Video

Rich Media

Display

Native

Self-Serve Advertising

Publishers and App Developers

Programmatic ad monetization and yield management solutions for web and mobile publishers

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Services

Supply Side Platform

Get advanced control to manage your demand partners across all channels and formats

Capabilities

Header Bidding

Playable Ads

Rewarded Video Ads

Enterprises and Ad Tech Partners

Services

White Label Solutions

Fully customizable White Label advertising platforms to launch your own business

Dedicated Ad Tech Team

If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you

Ad Tech Development

Create fully adaptable Ad Tech platforms perfectly tailored to your needs and business objectives

Success stories

See how SmartyAds has helped its clients achieve their business goals.

Blog

Learn more about the business side of product development

Whitepapers

Educate yourself about ad tech, programmatic, and advertising.

About

Events

Blog

White Label SSP

A self-branded, out-of-the-box platform that helps you set up a
transparent, fully controlled in-house monetization environment.

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Your Own SSP —
Your Own Monetization Terms!

Take full control of monetization on your own SSP! Our pre-built SSP platform enables the easiest and quickest transition to in-house programmatic inventory monetization. Now you can quickly deploy your own solution to enjoy unparalleled control over media-selling and yield optimization. No need to share your ad revenues with intermediaries - amplify the value of every impression independently to achieve greater outcomes!

Build Your In-House SSP With Us

Rapid platform deployment

Stay ahead of the game while your competitors are building software from scratch. No need to go overboard with coding, designing, licensing, integrations, and maintenance. Get straightto work using prebuilt technologies and tools that meet your unique business needs.

Advanced media-trading controls

Powerful and intuitive by design, our SSP platform features the immense functionalities that let platform owners establish advanced trading rules. Control traffic flow, quality, match premium publishers to premium DSPs to boost fill rates, eCPMs, and as a result platform profitability.

Profound ad tech experience

We’ve built a full-stack advertising infrastructure featuring our own SSP and helped dozens of businesses to set up their own advertising solutions. Experience and expertise are two things that help us develop robust, time-proven quality solutions since 2013.

Meet upgraded White Label SSP 2.1
and White Label SSP +AdX 2.2.3

We have upgraded a basic White Label SSP platform and divided it into two options. Each of them will possess a unique set of functions that satisfy particular monetization needs - White Label SSP 2.1 and White Label SSP +Ad Exchange 2.2.3. Maximize publishers’ yield from inventory trading on White Label SSP 2.1 or tap into version White Label SSP +AdX 2.2.3 to leverage extended marketplace navigation opportunities.

Functionality

Supply Partners

Demand Partners

Supply Integration Options

Demand Integration Options

Types of Supply	WL SSP	WL SSP + AdX
Direct Publishers and App Developers
Networks and Affiliates
Traffic Aggregators
Ad Servers
SSPs and Traffic Resellers

Types of Demand	WL SSP	WL SSP + AdX
DSPs and Big Media Agencies
Exchanges

Types of Integrations	WL SSP	WL SSP + AdX
SSP tags for Placements (banner, video, native tags)
VAST/VPAID Tags
JS Tags
Asynchronous Tags for Proper Web Content Loading
Mediation through LKQD, Aerserve, Mopub, JW Player etc
DFP/GAM Mediation Support
API for SDK Developers
Server & Server Integration
Client Side Header Bidding
Server Side Header Bidding
Mobile Prebid
oRTB Protocol
Special Integrations: Unity, Fyber, ChartBoost

Types of Integrations	WL SSP	WL SSP + AdX
oRTB
API
VAST Tags
JS Tags
Prebid Server
Special Integrations: Bidswitch, Appnexus, Pubmatic, Rubicon, Inmobi, MediaGrid, SpotX, E-Planning, Verizon, ImproveDigital, Synacor, Rich Audience

Basic Billing Model

Traffic Types

Premium Traffic Management
and Private Marketplace

Data Processing
and Privacy Compliance

Billing Option	WL SSP	WL SSP + AdX
The system tracks impressions and clicks, but the revenue is calculated based on CPM. Impression is a billing event
Fixed Price
Fixed Bid Price for publisher's placement

Options	WL SSP	WL SSP + AdX
Desktop
In-App
Mobile Web
CTV

Main Features	WL SSP	WL SSP + AdX
Tool to Map Premium Publishers to Premium DSPs
PMP Deals for Publishers
PMP Deals for Admins
PMP for Resellers

Regulations and Standards	WL SSP	WL SSP + AdX
COPPA
GDPR
CCPA
Seller.json
Cookie Syncing
TCF 2.0
SKADnetwork

Traffic Scanning Technical Ability

Demand Scanning Technical Ability

Traffic Filtering
and Targeting Options

Auto Optimization ML Mechanisms

Scanner Type	WL SSP	WL SSP + AdX
Pixalate (Prebid and Post-bid)
Protected Media (Prebid and Post-bid)
Human (Prebid and Post-bid)
Custom integrations on demand

Scanner Type	WL SSP	WL SSP + AdX
GeoEdge
TMT

Options	WL SSP	WL SSP + AdX
Sizes and Site/App Whitelists and Blocklists
Geo Filtering and Blacklisting
Price Limit
Traffic Volume Limiting
Content Category Filter
Traffic Type Targeting
Ad Format Targeting
Content Language Targeting
Adomains Whitelists and Blocklists
Placement Positioning Targeting
Price and Traffic Volume Filtering by Geo&QPS
Missing IFA Requests Throttling
Publishers Blacklisting & Whitelisting
Sources Blacklisting & Whitelisting
CRIDs Whitelists and Blocklists
Video Player Size Targeting
Price Filtering
Cookie Synced Users Targeting - to pass requests only with buyer ids
Ipv6 Traffic Filtering
Tmax filtering
Schain filtering
Rewarded video filtering
GDPR filtering - to pass requests with GDPR consent only

Capacity	WL SSP	WL SSP + AdX
Placement Bidfloor Auto Adjustment
Traffic distribution adaptive mechanism that analyzes buying activity and adjusts system capacity accordingly
Dynamic margin feature to maximize net profit
Advanced QPS distribution algorithm Comming Soon
Optimization tool to optimize the sources by fill rate Comming Soon

Main Features
and Platform Administration

Financial Management

Own Wiki

Main Features	WL SSP	WL SSP + AdX
Site/Apps Onboarding
Network and RON Inventory Registration
Publisher Users Signing Up
Endpoints Management
Adserver Function and Programmatic Auction
PMP deals
Inventory Management and Approval
Ads.txt Generation and Implementation Management
Monthly, Daily, Hourly Statistics and Data Analytics
Traffic Logging and Troubleshooting
Site List Compilation Tool
Global Blacklist
Demand & Supply Activity Overview Tool
Inventory Rating Tool to Define Top Performing Sources
RTB Ad Exchange between Suppliers and Demand Platforms
Real-time Dashboards to Control Traffic Flow
API Reporting for Users and Admins
API Management to work with the platform without UI
Sellers.json and Schain Management
Test Mode to Test Newly Integrated Supply and Demand Partners
Users Creation by Admins
User Permissions Definition on UI Comming Soon
User Activity Overview Tool Comming Soon

Main Features	WL SSP	WL SSP + AdX
Administration panel to manage payouts to suppliers and create a financial statement in the form of transaction journal Comming Soon
Invoices generation tool to charge demand partners Comming Soon
Discrepancy comparison tool based on partners' API links Comming Soon

Main Features	WL SSP	WL SSP + AdX
Knowledge base with the articles describing all the features in the platform and some interesting programmatics content. It allows to search by keywordsComming Soon

Pawing the Paths to Greater Opportunities

When you build your own custom supply-side platform, you get all the benefits of an SSP, plus, you also step beyond the limitations of the conventional programmatic trading:

Your Platform —
Your Data

In your own trading environment all data belongs to you, this guarantees full data ownership - something that can't be achievable with third-party tech providers.

Full-stack Programmatic Product

Best-in-breed innovative programmatic technologies, abundance of integrations, and capacities enable us to provide you with a complex yet affordable forward-thinking solution.

Branded Look and Feel

Create your own branded programmatic SSP with a unique name, features, and functionalities and capitalize on it according to your terms.

Full-cycle Dedicated Support

Ad ops, account managers, project managers, tech specialists - we support your system from head to toe and work with you closely to suggest you how to develop your business.

Unique Partnerships

Carefully select and connect demand and supply partners of your own choice and create a unique media trading environment with proved and trusted traffic onboard.

Ultimately Safe Ecosystem

We've made your system 100% fraud-resistant by providing you with a variety of anti-fraud mechanisms: integrate fraud- protection scanners and safeguard SSP from the ground up.

Built with SmartyAds

See how others have built their platforms with SmartyAds Enterprise Solutions

Vesta Soft + SmartyAds White Label Solutions

Taking Programmatic In-House Helps Vesta Soft Cut the Media Costs by 70%

Boldwin + SmartyAds Enterprise Solutions

Boldwin and SmartyAds deploy an effective solution for boosting publisher campaigns

White Label DSP

For buyers

A fully functional prebuilt technology designed for quick deployment of the programmatic demand-side platform. Shape up media-buying independently and boost profits whilst applying advanced functionalities and media-buying controls.

Learn more