Take full control of monetization on your own SSP! Our pre-built SSP platform enables the easiest and quickest transition to in-house programmatic inventory monetization. Now you can quickly deploy your own solution to enjoy unparalleled control over media-selling and yield optimization. No need to share your ad revenues with intermediaries - amplify the value of every impression independently to achieve greater outcomes!
Stay ahead of the game while your competitors are building software from scratch. No need to go overboard with coding, designing, licensing, integrations, and maintenance. Get straightto work using prebuilt technologies and tools that meet your unique business needs.
Advanced media-trading controls
Powerful and intuitive by design, our SSP platform features the immense functionalities that let platform owners establish advanced trading rules. Control traffic flow, quality, match premium publishers to premium DSPs to boost fill rates, eCPMs, and as a result platform profitability.
Profound ad tech experience
We’ve built a full-stack advertising infrastructure featuring our own SSP and helped dozens of businesses to set up their own advertising solutions. Experience and expertise are two things that help us develop robust, time-proven quality solutions since 2013.
Meet upgraded White Label SSP 2.0 and White Label SSP +AdX 2.0
We have upgraded a basic White Label SSP platform and divided it into two options. Each of them will possess a unique set of functions that satisfy particular monetization needs - White Label SSP 2.0 and White Label SSP +Ad Exchange 2.0. Maximize publishers’ yield from inventory trading on White Label SSP 2.0 or tap into version White Label SSP +AdX 2.0 to leverage extended marketplace navigation opportunities.
Functionality
Supply Partners
Demand Partners
Supply Integration Options
Demand Integration Options
Types of Supply
WL SSP
WL SSP + AdX
Direct publishers
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Networks and affiliates
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Traffic aggregators
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Adservers
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SSPs and traffic resellers
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Types of Demand
WL SSP
WL SSP + AdX
DSPs and big media agencies
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Exchanges
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Types of Integrations
WL SSP
WL SSP + AdX
SSP tags for placements (banner, video, native tags)
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VAST/VPAID tags
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JS tags
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Asynchronous tags
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Server&server integration
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API
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Client side header-bidding
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Mediation (LKQD, Aerserve, Mopub, JW player)
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DFP mediation support
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oRTB protocol
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Server side header-bidding
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Mobile server header-bidding
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Types of Integrations
WL SSP
WL SSP + AdX
oRTB
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API
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VAST tags
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JS tags
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Server side header-bidding
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Basic Billing Model
Traffic Types and Ad Formats
Premium Traffic Management and Private Marketplace
Data Processing and Privacy Compliance
Billing Option
WL SSP
WL SSP + AdX
The system tracks impressions and clicks, but the revenue is calculated based on CPM. Impression is a billing event.
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CPC Coming Soon
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Options
WL SSP
WL SSP + AdX
Desktop, Inapp, Mobile Web, CTV
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Banner, Video, Native, Rich media (HTML), CTV
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Main Features
WL SSP
WL SSP + AdX
Tool to map premium publishers to premium DSPs.
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PMP Deals for publishers. Publishers can configure the deals on their own.
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PMP Deals for admins. Admins can configure the deals for different direct sources.
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PMP for resellers
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Programmatic guaranteed Coming Soon
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Regulations and Standards
WL SSP
WL SSP + AdX
GDPR
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Seller.json
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Cookie syncing
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CCPA
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Traffic Scanning Technical Ability
Demand Scanning Technical Ability
Traffic Filtering and Targeting
Auto Optimization ML Mechanisms
Scanner Type
WL SSP
WL SSP + AdX
Pixalate (prebid & post-bid)
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Protected Media (prebid & post-bid)
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Scanner Type
WL SSP
WL SSP + AdX
GeoEdge
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Options
WL SSP
WL SSP + AdX
Sizes and site/app whitelists
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Geo filtering
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Price limit
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Traffic volume limiting
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Content category filter
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Traffic/ ad format/ content language targeting
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Domains blacklisting
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Placement positioning targeting
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Price and traffic volume filtering by Geo
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IFA missing requests throttling
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Player size targeting
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SSP/DSP white and black lists
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Publishers/Sources/CRIDs blacklisting
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Capacity
WL SSP
WL SSP + AdX
Placement bidfloor auto adjustment.
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Traffic distribution adaptive mechanism that analyzes bid activity and adjusts system capacity accordingly.
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Platform Administration
Financial Management
Documentation Stack
Main Features
WL SSP
WL SSP + AdX
Site/Apps onboarding
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Network and RON inventory registration
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Publisher users signing up
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DSP endpoints management
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Adserver function and programmatic auction
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PMP
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Inventory management and approval
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Statistics and data analytics
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User activity overview tool
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RTB ad exchange between suppliers and demand platforms
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Real-time dashboards to control traffic flow
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Ads.txt generation and implementation management
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Traffic logging and troubleshooting
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Site list compilation tool
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Global blacklist
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Demand activity overview tool
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Inventory rating tool to define top performing sources
Discrepancy comparison tool based on partners' API links.
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Invoices generation tool to charge demand partners.Comming Soon
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Main Features
WL SSP
WL SSP + AdX
Knowledge base with the articles describing all the features in the platform and some interesting programmatics content. It allows to search by keywords.
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Pawing the Paths to Greater Opportunities
When you build your own custom supply-side platform, you get all the benefits of an SSP, plus,
you also step beyond the limitations of the conventional programmatic trading:
Your Platform — Your Data
In your own trading environment all data belongs to you, this guarantees full data ownership - something that can't be achievable with third-party tech providers.
Full-stack Programmatic Product
Best-in-breed innovative programmatic technologies, abundance of integrations, and capacities enable us to provide you with a complex yet affordable forward-thinking solution.
Branded Look and Feel
Create your own branded programmatic SSP with a unique name, features, and functionalities and capitalize on it according to your terms.
Full-cycle Dedicated Support
Ad ops, account managers, project managers, tech specialists - we support your system from head to toe and work with you closely to suggest you how to develop your business.
Unique Partnerships
Carefully select and connect demand and supply partners of your own choice and create a unique media trading environment with proved and trusted traffic onboard.
Ultimately Safe Ecosystem
We've made your system 100% fraud-resistant by providing you with a variety of anti-fraud mechanisms: integrate fraud- protection scanners and safeguard SSP from the ground up.
Explore our White Label Advertising Products
White Label Ad Exchange
Decide whom to trade with, avoid open exchanges, keep hidden margins and safeguard your privacy with white label marketplace. Opt for open RTB auctions, exclusive deals or programmatic direct.
Transform your big data into smart data that activates your user segments and powers advertising personalization across all channels and digital dimensions.
Buy premium inventory from local and global publishers, control your budget and target your audiences with relevant brand messages. Launch CPC, CPM, and CPI advertising campaigns cross-channel on any device.