Brands and Agencies

Brands and Agencies

Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Publishers and App Developers

Publishers and App Developers

Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships

Adtech definition encompasses all the technology associated with advertising campaigns, as well as all information, processes, and performance measurement metrics.

Ad tech platforms are developed in order to help advertisers, media-buyers and advertising agencies create, manage, and optimize online advertising campaigns. Complex programmatic systems are run by AI and MA algorithms that deliver every particular ad message to the relevant user according to the target options.

Website owners can use ad tech platforms to sell advertising slots at their inventory (desktop, mobile, CTV, etc.), and sell their inventory in real-time auctions.

SmartyAds explains what is ad tech industry

Advertising technology definition appeared approximately in 2007 when the first ad server was launched. What does ad tech stand for in terms of technological platforms?

DSP - a programmatic platform that lets media-buyers run targeted advertising campaigns in real-time through a single interface.

SSP is a programmatic platform that helps media owners sell their inventory in real-time auctions.

Ad tech definition also includes Ad Exchanges; this programmatic platform is used by both advertisers and publishers. It simplifies the process of media buying and selling for both parties allowing them to trade directly.