Brands and Agencies
Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Data Management Platform
Transform your data into smart data that powers personalized advertising across all channels and digital dimensions
Publishers and App Developers
Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Enterprises and Ad Tech Partners
Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
In-House Toolbox
A compex toolbox that integrates your advertising and analytics, so you can act on customer insights faster
Blockchain Ad Stack
Designed to bring transparency to programmatic digital advertising
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships
Customer Data Platform
Consolidate all user data in one hub, get to know your customers better and manage campaigns effectively
Quantum Analytics
Get actionable insights through data visualization in a new, real-time analytics and reporting platform

Adtech definition encompasses all the technology associated with advertising campaigns, as well as all information, processes, and performance measurement metrics.

Ad tech platforms are developed in order to help advertisers, media-buyers and advertising agencies create, manage, and optimize online advertising campaigns. Complex programmatic systems are run by AI and MA algorithms that deliver every particular ad message to the relevant user according to the target options.

Website owners can use ad tech platforms to sell advertising slots at their inventory (desktop, mobile, CTV, etc.), and sell their inventory in real-time auctions.

SmartyAds explains what is ad tech industry

Advertising technology definition appeared approximately in 2007 when the first ad server was launched. What does ad tech stand for in terms of technological platforms?

DSP - a programmatic platform that lets media-buyers run targeted advertising campaigns in real-time through a single interface.

SSP is a programmatic platform that helps media owners sell their inventory in real-time auctions.

Ad tech definition also includes Ad Exchanges; this programmatic platform is used by both advertisers and publishers. It simplifies the process of media buying and selling for both parties allowing them to trade directly.