Programmatic Media
Buying Solutions

Programmatic Adverting Solutions for Digital Marketers

Programmatic Media Buying Solutions

SmartyAds provides a data-driven programmatic media buying solutions that help brands navigate the world of the digital advertising. Our unique tools allow marketers to run highly targeted campaigns, reaching the right customers at the right time and place.

SmartyAds offers a transparent system, where every piece of the programmatic ad buying puzzle is carefully integrated, brands can manage and optimize campaigns of any scale with high-performance ad formats

We Make Your
Advertising Simple!

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Features of Programmatic Advertising Solutions

Global Reach
and Scale

Get access to unlimited sources of supply, partner with major publishers and build connections with media houses from around the world. Buy high-class advertising space — at affordable prices — and deliver messages that resonate with audiences that matter. Find your target groups and achieve mind-blowing results at zero risk with SmartyAds.

Advanced Targeting
Capabilities

Target audiences according to a unique set of filters, such as demographics, psycho-graphics, geolocation, online behavior, type of device, and operating system. Use our revolutionary niche targeting settings for ultimate precision: frequency capping, day parting, dynamic retargeting, IP targeting, and weather-triggered offers.

All Types of Programmatic Ad Buying

Buy impressions through RTB auctions in real-time, become an exclusive member of the invitation-only private marketplace (PMP), take an advantage of Automated Guaranteed or discover benefits of Programmatic Direct. Get our powerful value proposition before everyone else: drive incredible results with SmartyAds programmatic advertising solutions.

Discover SmartyAds Programmatic
Media Buying Solutions

Demand Side Platform

DSP

Unleash your advertising potential with fully integrated SmartyAds DSP®. Manage multiple campaigns, optimize settings in real time and track the campaign performance, and receive granular reports.

Ad Exchange

Exchange

Use SmartyAds Ad Exchange® to pick valuable impressions from the pool of supply, take part in automated auctions and control the cost of every transaction. Deliver truly relevant ads.

FAQ

What is the best platform to start with programmatic media buying?
The best platform to start with programmatic media buying is a Demand-Side Platform or an Ad Exchange. They offer simple onboarding, intuitive interfaces, and automated campaign management, making it easy for beginners to launch, optimize, and scale campaigns across multiple channels without complex setup or technical barriers.
How does SmartyAds improve ROI in programmatic media buying compared to traditional methods?

SmartyAds improves ROI in programmatic media buying by leveraging AI and machine learning algorithms that analyze real-time data to dynamically bid optimization, optimize bids, target audiences, and automate campaign adjustments. This ensures more relevant impressions at lower costs, outperforming traditional methods through efficiency, advanced targeting, and continuous optimization.

Can I manage omnichannel programmatic campaigns with SmartyAds?

Sure, managing omnichannel ad campaigns is easy with SmartyAds media-buying platform. For example, our DSP supports a wide range of ad formats—including CTV, DOOH, mobile, audio, desktop, native, in-feed units, and video ads—allowing you to reach audiences seamlessly across all digital environments from a single, intuitive dashboard.

What types of targeting are available with SmartyAds programmatic buying tools?

SmartyAds DSP offers retargeting, geo and GPS targeting, IAB category contextual targeting, plus filters for age, device, OS, browser, language, connection type, and carriers—enabling highly granular, data-driven campaigns for optimal reach and performance across all channels. Additionally, advanced targeting enabled by LiveRamp DMP is now available as well.

Is SmartyAds programmatic media buying suitable for small businesses or only for large-scale advertisers?
Of course, SmartyAds programmatic solutions are designed for small advertisers, medium advertisers, brands, and independent media buyers. Solutions like SmartyAds DSP enable advertisers to flexibly operate their campaigns through a self-served platform, and AdExchange helps them to tap into a vast pool of top-notch supply.

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