RTB platforms drive a line between irrelevant and highly-personalized digital advertising
powered by automation, precision, and messages that address real users’ needs.
Real-time bidding (RTB) is a technology designed for automatic buying and selling of ad impressions to the highest bid in real time. It functions on the basis of online auctions and works according to the per-impression (CPM) payment model. The whole process is getting powered by programmatic platforms, each of which represents the interests of the media-trading participants: the supply side (SSP) and the demand side (DSP).
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RTB platform is a core component of the programmatic advertising ecosystem. Programmatic advertising ecosystem involves platforms that serve the interests of publishers and advertisers and additional tech components that support the auction and organize ad serving. As we already found out, RTB-powered programmatic platforms enable demand side to target users who strictly meet the requirements of the ad campaign, let’s see which role each component plays in this process.
As you can see, with real-time bidding platforms publishers and advertisers can automatically bargain, trade, and control the media buying process. Real-time bidding RTB auctions are fast, efficient, and cost-effective for all participants of programmatic advertising auctions.
Their Functions and Benefits
RTB advertising platforms like SmartyAds DSP enable advertisers to buy ads that are highly targeted and appeal directly to the needs of the user. This proprietary real-time advertising platform delivers ads to the right audience, at the right time and place, which creates meaningful brand-customer communication and forms stronger purchasing intent.
Choosing Self-Serve or Managed SmartyAds DSP Options!
SmartyAds media-selling RTB platform helps to sell inventory in real-time and control ad impression cost, ad format, and other details. It delivers targeted relevant ads to users and guarantees that their experience isn’t affected.
With SmartyAds you can work in close partnership with exclusive supply and premium demand partners. Find your target audiences and deliver highly targeted advertising creatives that bring better ROI.
With SmartyAds Ad Exchange!
With SmartyAds Own RTB Solutions!