Real-Time Bidding Platforms: The Complete Guide
What is Real-Time Bidding RTB?
How Does Real-Time Bidding Work?
Is There
Programmatic
Without RTB?
Real-Time Bidding RTB Platforms
DSP. What is demand-side-platform Basically, it is a technological system designed to buy advertising space online, it works in conjunction with SSP and ad exchanges. The goal of demand-side platforms is to buy ad impressions at the lowest price and at the same time single out only those impressions that meet the requirements of the advertising campaign. It happens through real-time bidding, however, programmatic demand-side platforms (like ad networks as well) can also offer programmatic direct non-RTB deals on RTB platforms and private marketplace deals.
Programmatic advertising campaigns meanwhile can be tuned by advertisers individually through a self-serve advertising platform. Afterward, on the self-serve platform, they air the campaign, choose ad formats, navigate, analyze, and change the flow.
The goal of every digital advertiser is to deliver ads that resonate with the audiences — ads that increase brand awareness and build customer loyalty. These goals could be achieved by using the best RTB platforms like SmartyAds demand-side platform (DSP). Through a highly intuitive platform interface, you can manage multiple programmatic advertising campaigns with different ad formats, gain access to local and worldwide supply partners, trade via real-time bidding or through programmatic direct deals, optimize campaigns in real-time, and track advertising campaign performance by analyzing real-time reports.
RTB advertising platforms like SmartyAds DSP enable advertisers to buy ads that are highly targeted and appeal directly to the needs of the user. This proprietary real-time advertising platform delivers ads to the right audience, at the right time and place which creates meaningful brand-customer communication and forms stronger purchasing intent.
- Precise targeting options. Set the criteria of the advertising campaigns based on socio-demographic data and individual characteristics of your target audience: age, gender, location, language, OS, connection type, browser, device brand, and more.
- Omnichannel reach.SmartyAds DSP is connected to the largest pool of premium publishers and mobile publishers across mediums: mobile, in-app, desktop, and CTV, which helps advertisers to reach their customers wherever they are.
- The abundance of ad formats. A variety of digital ad formats — video ads (video advertising), display, in-app (mobile game), native, and CTV are available for advertisers at SmartyAds DSP.
- Brand-safety.SmartyAds DSP closely collaborates with traffic safety providers and utilizes cutting-edge in-house traffic scanners in order to protect traffic from fraud.
SSP. Supply-side platform helps publishers to sell advertising inventory in real-time bidding auctions utilizing the RTB real-time bidding algorithm. Just like DSP works for advertisers, SSPs (monetization platforms) help publishers to fill in ad space on an impression basis.
The purpose of supply-side platforms is to sell advertising slots on websites or in mobile apps for the most optimal price in order to guarantee higher yields for the publisher. If the publisher is eligible to sell advertising space on SSP, they simply register their inventory and obtain a commission per each ad impression they serve.
Supply-side — digital publishers, app developers, websites, mobile developers (mobile web), and blog owners of any size can join the RTB real-time bidding ecosystem and start ad monetization without dealing with the burdens of manual selling. Cutting-edge technology like SmartyAds SSP allows online publishers to monetize digital inventory, choose the ad formats and ad sizes that fit their audiences, manage profits by defining bid floors, and offer ad inventory to multiple demand sources simultaneously.
SmartyAds media-selling RTB platform helps to sell inventory in real-time and control ad impression cost, ad format, and other details. It delivers targeted relevant ads to users and guarantees that their experience isn’t affected.
- Strong campaign controls. With proprietary platform functions, publishers can optimize campaigns in real-time: apply creative restrictions and ad formats, define resolutions and partners to work with, and protect their yields with price floors.
- Header-bidding. Maximize the number of partners using a header bidding wrapper. Overcome the limitations of the waterfall and obtain bids from demand partners simultaneously.
- PMP. At SmartyAds SSP publishers can trade in real-time bidding auctions, collaborate with advertisers directly, or opt for private marketplace deals to have better control over their inventory management and partner selection.
- Inventory performance analysis. Assess inventory performance and find out what types of creatives drive better outcomes, what inventory works best, or what partners bring in the best bids.
Ad Exchanges are platforms based on an open marketplace that enables direct media trading without intermediaries. Just like ad networks, ad exchanges often aggregate advertising inventory from publishers and make it available for purchase. Ad exchange technology accepts bids from DSP, conducts the RTB auction, and announces the winner. Unlike many ad networks, however, advertising exchanges work within the real-time bidding ecosystem supporting the functioning of the vast technology stacks.
The programmatic advertising exchange (programmatic marketplace or RTB ad exchange) automates the transactions — all thanks to real-time bidding. SmartyAds marketplace is a robust online advertising marketplace that connects thousands of media buyers with premium digital publishers, mobile publishers, and app developers from around the world.
With SmartyAds you can work in close partnership with exclusive supply and premium demand partners. Find your target audiences and deliver highly targeted advertising creatives that bring better ROI.
- Exclusive monetization conditions. By plugging into the SmartyAds Ad Exchange, publishers can finally uncover the real value of their ad inventory and sell ad spaces at competitive prices, ensuring 100 % fill rates and monetizing remnant ad inventory.
- Targeted impressions. Set targeting by geos, sizes, connection type, etc., in order to ensure that you receive ad impressions relevant to your demand and that convert easily.
- Best quality traffic. We attract only the best quality traffic across top-tier countries. It is safe as it is constantly being monitored by connected traffic safety providers and in-house traffic scanners.
- All verticals and geos. SmartyAds digital advertising platform generates traffic across the broadest range of business verticals: lifestyle, gambling, fashion, news, and across top-tier country geos.
What does white label mean in business? WWhite label makes it possible to open your own RTB platform and join a programmatic advertising business without having to build everything from scratch. Ad tech providers simply “share” their own software with other companies in exchange for a particular monthly fee (as a rule RevShare). As an owner, you manage ad operations on it.
How does real-time bidding RTB work for white-label solutions? With white-label technology, you can launch your own real-time bidding platform (own ad exchange, SSP, DSP, or even ad server).
You save your time, money, and efforts; therefore, you can focus on what you do best — marketing and capitalizing on your own terms. SmartyAds offers white-label solutions such as SmartyAds White Label DSP and SmartyAds White Label SSP for media buyers and sellers. Our white-label solutions are custom-made, tested in a bidding RTB environment, and personally tailored to every client.
- Very quick installation. It takes less than one month to fully deploy the new platform and suit it to each client. This way you don’t lose time and are free to enter the market as soon as your ad tech platform is ready.
- Experience and expertise. We’ve spent over 9 years building RTB advertising platforms for our own full-stack infrastructure and for our clients. The experience and expertise we’ve accumulated enable us to create products that suit each client’s needs.
- Smooth operation. The proven track of successful installations for our clients proves that our white-label platforms are of the highest quality. Time-tested technology is a guarantee of bug-free operation and smooth functioning.
- Continuous improvement. White-label platforms are continuously supported and improved by our tech team. This means that we continuously improve the technical side, add new features, and review your feedback to resolve problems and make platforms work better.
