Ad Tech Resources

Check out our list of guides, infographics and whitepapers, to learn more about the latest ad tech trends and insights from both a business and technical perspective from SmartyAds experts.

Infographic: Unlocking Success with Contextual Targeting

Infographic: Unlocking Success with Contextual Targeting

The Best Google Adsense Alternatives for Publishers

The Best Google Adsense Alternatives for Publishers

Self-Serve SSP

Self-Serve SSP

How to Сhoose the White Label Platform Provider?

How to Сhoose the White Label Platform Provider?

Checklist of Reasons That You Need a White-Label Ad Tech Platform

Checklist of Reasons That You Need a White-Label Ad Tech Platform

What Makes a Good White Label Platform

What Makes a Good White Label Platform

How to Analyze a Supply Side Platform + Ad Exchange Performance?

How to Analyze a Supply Side Platform + Ad Exchange Performance?

How to Get the SSP + Ad Exchange to Work to Its Full Potential

How to Get the SSP + Ad Exchange to Work to Its Full Potential

Rakuten Advertising Whitepaper

Rakuten Advertising Whitepaper

Featured News

Leveraging Ad Tracking Data for Informed Decision-Making

Leveraging Ad Tracking Data for Informed Decision-Making

Optimizing Campaigns with Cost Per Acquisition Metrics

Optimizing Campaigns with Cost Per Acquisition Metrics

Marketing Strategy

Digiday Media Buying Summit: Insights and Industry Challenges

Digiday Media Buying Summit: Insights and Industry Challenges

Strategies for Balancing Supply and Demand in Your Ad Inventory

Strategies for Balancing Supply and Demand in Your Ad Inventory

Website Traffic and Monetization