Supply-Side
Platform

Integrated Yield Optimization Programmatic Platform

Dashboard

SmartyAds supply-side platform (SSP) offers unparalleled opportunities for web publishers and app developers that are willing to maximize advertising revenues directly. Our agile SSP provides users with necessary programmatic tools for effective inventory allocation and monetization management.

With SmartyAds SSP, publishers get guaranteed full transparency and complete control over ad inventory at all levels. Sell your ad space to premium buyers at private marketplaces, monetize unsold inventory via RTB auctions and enjoy competitive pricing with programmatic direct.

Sell traffic with
the best eCPM rates

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Sell traffic with the best eCPM rates

Why Publishers Choose SmartyAds SSP

Generate the Best Possible CPM

SmartyAds Sell-Side Platform is built on the top of the deep machine learning technology that adapts to real-time market conditions. Determine your inventory pricing and let the Optimal Floor Price feature calculate the ideal value for every unique impression. Increase fill rates while selling your inventory for the highest price!

Drive Revenue with Header Bidding

Header Bidding integration in conjunction with SmartyAds Supply-Side Platform allows publishers to access additional sources of demand, gaining greater exposure. Offer your ad inventory to a multitude of demand partners simultaneously and initiate a powerful competition. Uncover the real value of every impression. Monetize your web and app audiences to the fullest!

Tap into the private marketplace (PMP)

Bring the best out of traditional direct sales and programmatic deals while participating in private marketplace trading. Sell your exclusive inventory in PMP auctions and offer it to a specific group of buyers to know who is purchasing impressions. Achieve better transparency and substantially higher eCPMs while trading in PMP or monetize your inventory in open RTB auctions.

Explore the Benefits of
Header Bidding Integration

Header Bidding wrappers effectively solve the problem of waterfall-style setup and successfully increase bid density on your primary server.

Programmatic Selling Models

High-volume preferred deals with authoritative global buyers

SmartyAds holistic ad serving SSP provides publishers with unlimited access to the broadest network of best demand sources with beneficial conditions for closing preferred deals. Expect no less than profitable, fair, safe, and transparent programmatic ecosystem which is exceptionally favorable for exclusive, advertiser-to-publisher programmatic trading.

Preferred deals on SmartyAds SSP enable publishers to establish their own ad-related requirements, have better control over the price per impression, and receive higher incomes. Fine-tune your private deal's terms, collaborate with premium advertisers directly, and generate the yield that exceeds your expectations with SmartyAds SSP!

Programmatic Selling Models

Inventory Management and Control

Inventory Management and Control

Top-performing ad units for premium demand

Publishers can now use proprietary data to manage multiple relationships across desktop, mobile, native, and video – everything from a single, all-in-one SSP platform. Experience granular control over your direct and indirect inventory using selective search, configuring price floors, approving certain demand partners and blacklisting specific ads from being displayed on your website or app.

Manage inventory in real-time, plan your trading strategy using advanced forecasting and close truly profitable deals!

Devices, Channels, Creative Ad Formats

Full Support for Video and Mobile Inventory

With SmartyAds SSP, digital publishers can offer high-quality ads across screens, operating systems, and channels. Choose the best-performing ads for your audiences among the display, banner, native, text, video, mobile, and innovative ad formats that would look great on any device.

SmartyAds offers mobile SSP and video SSP to monetize your video and mobile inventory. Attract top-tier media buyers by offering them your premium ad space and drive incredible revenues with minimum efforts!

Full Support for Video and Mobile Inventory

Related Solutions

Explore the latest innovative solutions from our Ad Stack

For Publishers

Ad Exchange
for Publishers

SmartyAds AdExchange for publishers provides access to an innovative programmatic solution tailored to the supply partners needs. It provides access to premium advertisers, networks, and exchanges from all over the world.

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FAQ

How does SmartyAds SSP stand out in helping publishers boost their ad revenue more effectively than other platforms?

SmartyAds SSP helps publishers boost ad revenue with AI-powered floor pricing, header bidding, RTB, PMP and direct deals, and Google MCM integration. It ensures full inventory control, high eCPMs, and access to premium demand across formats like video, mobile, and native — all through one transparent, flexible, and easy-to-use platform.

How does SmartyAds SSP integrate with demand‑side platforms and header bidders?

Whether through Prebid.js, Prebid Mobile, VAST/VPAID tags, or JS-based integrations (async, direct, or via Google Ad Manager), publishers can easily onboard multiple demand sources, enable real-time bidding, and boost competition. This modular approach ensures compatibility while giving publishers full control, transparency, and access to premium demand.

How does SmartyAds SSP help ensure high-quality traffic and reduce invalid impressions?
SmartyAds SSP ensures traffic quality through strict manual screening and ongoing moderation of publisher inventory. Every source is vetted before activation to meet quality standards. Additionally, we partner with Pixalate, which employs industry-leading fraud detection and traffic scanning technologies to minimize invalid impressions and ensure safe, brand-friendly environments.
What support and onboarding services does SmartyAds offer for new SSP clients?
Each client is assigned an account manager who offers hands-on guidance — from integration and setup to optimization strategies. We can assist you with technical implementation, inventory configuration, platform training and other issues so that you could start monetizing effectively from day one.
What is the best platform to monetize publisher inventory programmatically without in-house ad tech development?
SmartyAds self-serve SSP is an ideal choice because it requires no development. Publishers can easily integrate and optimize their inventory using a user-friendly dashboard. Unlike custom solutions, which require searching and integrating partners, it offers instant access to premium demand sources and automated tools for yield optimization.

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