Integrated Yield Optimization Programmatic Platform


SmartyAds supply-side platform (SSP) offers unparalleled opportunities for web publishers and app developers that are willing to maximize advertising revenues directly. Our agile SSP provides users with necessary programmatic tools for effective inventory allocation and monetization management.

With SmartyAds SSP, publishers get guaranteed full transparency and complete control over ad inventory at all levels. Sell your ad space to premium buyers at private marketplaces, monetize unsold inventory via RTB auctions and enjoy competitive pricing with programmatic direct.

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the best eCPM rates

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Sell traffic with the best eCPM rates

Why Publishers Choose SmartyAds SSP

Generate the Best Possible CPM

SmartyAds Sell-Side Platform is built on the top of the deep machine learning technology that adapts to real-time market conditions. Determine your inventory pricing and let the Optimal Floor Price feature calculate the ideal value for every unique impression. Increase fill rates while selling your inventory for the highest price!

Drive Revenue with Header Bidding

Header Bidding integration in conjunction with SmartyAds Supply-Side Platform allows publishers to access additional sources of demand, gaining greater exposure. Offer your ad inventory to a multitude of demand partners simultaneously and initiate a powerful competition. Uncover the real value of every impression. Monetize your web and app audiences to the fullest!

Tap into the private marketplace (PMP)

Bring the best out of traditional direct sales and programmatic deals while participating in private marketplace trading. Sell your exclusive inventory in PMP auctions and offer it to a specific group of buyers to know who is purchasing impressions. Achieve better transparency and substantially higher eCPMs while trading in PMP or monetize your inventory in open RTB auctions.

Explore the Benefits of
Header Bidding Integration

Header Bidding wrappers effectively solve the problem of waterfall-style setup and successfully increase bid density on your primary server.

Programmatic Selling Models

High-volume preferred deals with authoritative global buyers

SmartyAds holistic ad serving SSP provides publishers with unlimited access to the broadest network of best demand sources with beneficial conditions for closing preferred deals. Expect no less than profitable, fair, safe, and transparent programmatic ecosystem which is exceptionally favorable for exclusive, advertiser-to-publisher programmatic trading.

Preferred deals on SmartyAds SSP enable publishers to establish their own ad-related requirements, have better control over the price per impression, and receive higher incomes. Fine-tune your private deal's terms, collaborate with premium advertisers directly, and generate the yield that exceeds your expectations with SmartyAds SSP!

Programmatic Selling Models

Inventory Management and Control

Inventory Management and Control

Top-performing ad units for premium demand

Publishers can now use proprietary data to manage multiple relationships across desktop, mobile, native, and video – everything from a single, all-in-one SSP platform. Experience granular control over your direct and indirect inventory using selective search, configuring price floors, approving certain demand partners and blacklisting specific ads from being displayed on your website or app.

Manage inventory in real-time, plan your trading strategy using advanced forecasting and close truly profitable deals!

Devices, Channels, Creative Ad Formats

Full Support for Video and Mobile Inventory

With SmartyAds SSP, digital publishers can offer high-quality ads across screens, operating systems, and channels. Choose the best-performing ads for your audiences among the display, banner, native, text, video, mobile, and innovative ad formats that would look great on any device.

SmartyAds offers mobile SSP and video SSP to monetize your video and mobile inventory. Attract top-tier media buyers by offering them your premium ad space and drive incredible revenues with minimum efforts!

Full Support for Video and Mobile Inventory

Related Solutions

Explore the latest innovative solutions from our Ad Stack

For Publishers

Ad Exchange
for Publishers

SmartyAds AdExchange for publishers provides access to an innovative programmatic solution tailored to the supply partners needs. It provides access to premium advertisers, networks, and exchanges from all over the world.

For Publishers

White Label

SmartyAds SSP delivers a fully integrated technology with a complete programmatic ecosystem surrounding it. It was designed with publishers in mind and is fully customizable to your brand’s needs.


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