Programmatic media buying
made simple
SmartyAds DSP is a user-friendly self-serve advertising platform for running targeted, measurable and engaging ads that turn your audiences into customers.
Do More Spending Less Time
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Single-View Dashboard
A single transparent, one-view dashboard lets you manage campaigns in one place, optimize media budget and obtain full information about traffic and campaigns’ performance from custom-generated reports.
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Clear & Easy Navigation
Ever got lost in the settings? With SmartyAds DSP setting up an ad campaign gets easy - start in the matter of clicks. We simplified and optimized the flow to the core to let you spend less time on campaign launch and management.
3-Steps Campaign Launch
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Choose a Campaign Type
BannerNativeVideo
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Fill In Campaign Settings
Targeting, budget distribution, dayparting, filters, optimization, tracking
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Upload Creative
Set up creative choosing from the library or 3rd party tag. You are all set!
Accelerate Media-Buying With
The Power of Automation
SmartyAds DSP helps advertisers to run AI-powered programmatic ad campaigns across channels, formats, geos, and business verticals. With smart AI and ML decision-making algorithms, you spend minimum effort while getting maximum efficiency from your campaigns. Leverage proprietary SmartyAds DSP features to boost your campaign performance on the go.
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More Impressions, Lower CPM
Adaptive CPM helps you get more impressions for the same price/spend by adjusting your bids to the most optimal level.
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Saved Advertising Budgets
A smart bidding mechanism keeps your bids optimal yet competitive enough to win impressions and prevent overspending.
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More Clicks on Your Ad
With a click booster feature activated, your campaign will automatically receive significantly more clicks and recognition.
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Predictable Outcomes
With optimization rules, you can prioritize or automatically remove sources - according to criteria you set.
Dynamic and interactive Ad Formats
Build your own creative library with engaging desktop, mobile, in-app, and CTV ad units. Upload tag-based creatives from major creative tools directly to Smartyads DSP and enjoy advanced tracking and optimization.
Banner
Video
Native
Rich Media
newPush Ads
newPop-Up / Under
Banner
- Desktop
- Mobile Web
- In-App
SmartyAds performance DSP opens a gateway to banner, interstitial, mobile display, in-banner video, and rich media ad formats. Serve banner ads in various sizes and configurations, including IAB Leaderboard, Skyscraper, and Billboard.
Video
- Desktop
- Mobile Web
- In-App
- CTV
Wrap your content into immersive pre-, mid-, and post-rolls or rewarded video ad formats and appeal to broader audience segments. Combine various video ad formats on SmartyAds DSP and reach peak ad message performance.
Native
- Desktop
- Mobile Web
- In-App
Use DSP for native advertising with in-feed, in-app, custom, and recommendation widgets that seamlessly blend with website’s interface, deliver additional value to the users and maximum ROI to advertisers.
Rich Media
- Desktop
- Mobile Web
- In-App
Creatives that play, expand, and float on the screen are available in SmartyAds DSP as rich media formats. Select among interstitials, pushdowns, sliders, expandable banners and add third-party creatives in JS tags, HTML or JavaScript.
new Push Ads
- Desktop
- Mobile Web
- In-App
new Pop-up & Pop-under
- Desktop
- Mobile Web
- In-App
Varied Targeting
Reach your target audiences exactly when they need a product or service like yours. Channel your ad message to the right people at the right time and screen to turn ad viewers into customers and brand fans.
- Geolocation
- GPS
- Language
- Time of the day (dayparting)
- Timezone
- Browser
- OS
- Device brand
- Connection type
- IAB categories
- Carriers
Single Out Impressions That Are Right For You
- Use filters
- Apply your own whitelists and blacklists
- Only aim for impressions within bid price you set
- Set your rules to prioritize or exclude inventory
- Retarget audiences in your subsequent campaigns
Capabilities That Matter
- Campaign Builder
- Campaign Management
- Campaign Analysis
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Advanced Targeting
Let the right message find the right person while applying targeting options. Find your customers across channels - desktop, mobile, in-app, and CTV.
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Retargeting
Users who once visited your website are 90% more likely to convert. Catch up on them on different screens and devices while launching retargeting campaigns.
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Dayparting
Select days of the week and the exact time when your campaigns will be running (by hours). Deliver ad messages to your target audiences when they are most active.
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Budget Distribution
Limit the daily spend, the number of daily impressions per visitor/IP based on your goals and budget. Set up budget distribution to keep your spend optimal.
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Bid Price
While adjusting the campaign, set a comfortable bid price to define how much you are willing to pay per ad impression.
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List Management
If you have blacklists and whitelists - add them to the system and choose exact websites, certain pages, or applications that you want to include or exclude from ad serving.
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Self-Serve Advertising
Use one convenient dashboard to access all essential tools for launching and running campaigns in seconds.
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Outstanding Customer Service
Our skillful professionals will help you to seamlessly navigate, optimize, and measure your advertising campaigns, providing you with support and advice.
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Automated Optimization
Instruct the system on what kind of sources you want to prioritize or omit. Apply CPM optimization and click booster to let the campaign reach its peak performance.
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RTB Deals
Purchase high-quality traffic on real-time bidding programmatic auctions. Maximize your profits with an automated and efficient per-impression media-buying process.
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Direct Deals
SmartyAds DSP is also well-adjusted for direct deals (non-RTB deals). Go to the “Inventory” section and enter the direct deal ID to trade directly with your publishers.
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Top-Notch Inventory
You access the finest quality inventory from RTB, PMP auctions, our direct SSP publishers, and global partners like Google, Xiaomi, Meitu, KaiOs, and others.
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Analytics In Real-Time
Measure any metric in real-time via automatically generated reports - ad spend, the number of served impressions, CTR, win rate, and more.
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Conversion Tracker
Understand your performance better by tracking conversions through available third-party tags - a conversion Pixel or Postback.
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Campaign and Creative Analysis
Right in the DSP dashboard, you will see your best-performing campaigns and creatives. React faster to changes and address new raising opportunities.
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Ongoing Improvement
Have a question about your campaign performance, analysis, or future improvement? Our friendly account managers are here to help you out.
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Transparency
Our DSP is our own proprietary technology that we've built to ensure that all the payments in the system are fair and transparent.
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Clear Payment Terms
Register for free, make a deposit on SmartyAds DSP, and you are free to run impactful and memorable branding ad campaigns.
Trusted Supply Partners
SmartyAds is trusted by thousands of businesses globally for proved traffic quality, extensive 8+ years of experience, and an exceptionally safe advertising ecosystem. Our traffic partners include:
Award-Winning Technology
SmartyAds DSP has been highly praised by ad tech experts and acknowledged with International awards.
Happy Customers
Nothing we love more than seeing our customers happy.
Wondering what they say about us? Read testimonials on G2:
Global Reach Through All Geos and Business Verticals
Global Monthly Impressions
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North America500 000 000
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South America300 000 000
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Europe300 000 000
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Africa70 000 000
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Middle East180 000 000
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Central Asia50 000 000
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Russia90 000 000
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Southern Asia150 000 000
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Eastern Asia90 000 000
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South-Eastern Asia190 000 000
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Oceania85 000 000
Starting Is Easy!
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1Register
Register your free personal account on DSP
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2Setup
Fill the budget, create campaigns, upload creatives
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3Launch
Run and manage campaigns in real-time
Need a Simple and Easy-to-Use
Tool For Media buying?
Tool For Media buying?
Sign up or request a demo.
Frequently Asked Questions f.a.q
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Payment
What budget should I have to start a campaign? (min. prepayment)
The first minimum prepayment is $1000 (the amount for all subsequent prepayments is $500). Minimum prepayment is essential for winning impressions and keeping your bids competitive.
What are the payment terms of your DSP?
DSP works on a prepayment basis - to activate your DSP account you’ll have to fund it first (in the Billing section of the dashboard). Payment methods - credit cards, wire transfer. Note! Before you make payment make sure you meet our privacy policy, demand policies, and our terms of service.
What payment models do you support (CPM/CPC/CPA etc.)?
We work only on the CPM (Cost Per Mille) model. So, it means that we will charge you for every thousand impressions served through our DSP.
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Campaigns
What are the most common sizes on your DSP?
We work with all standard IAB sizes. Most popular are:
- For desktop web: 300x250, 728x90 and 160x600
- For In-app: 320x50, 320x250, 320x480 and Interstitial
- For CTV: 1920x1080
What are your bid floor rates?
Our current floor rates for the creatives are as follows:
- Banner - $0.5
- Native - $0.7
- Video in-app - $3.0
- CTV - $10
How do you ensure traffic quality?
We use Protected Media and Pixalate on a daily basis together with our own in-house solutions to scan and verify all kinds of traffic and inventories.
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Targeting & Retargeting
What verticals do you work with?
Our DSP has traffic across all popular verticals except those prohibited by our demand policies. Make sure you also read our privacy policy, and our terms of service.
What types of conversion tracking does your self-service ad platform support?
Third-party impression analytics tag, Postback URL, Conversion Pixel.
Can I target campaigns by language or by certain domains or apps?
Yes, SmartyAds DSP supports it all.
Get In Touch!
