Demand Side
Platform

Capabilities That Matter

• Campaign Builder
• Campaign Management
• Campaign Analysis

• Advanced Targeting

  Let the right message find the right person while applying targeting options. Find your customers across channels - desktop, mobile, in-app, and CTV.

• Retargeting

  Users who once visited your website are 90% more likely to convert. Catch up on them on different screens and devices while launching retargeting campaigns.

• Dayparting

  Select days of the week and the exact time when your campaigns will be running (by hours). Deliver ad messages to your target audiences when they are most active.

• Budget Distribution

  Limit the daily spend, the number of daily impressions per visitor/IP based on your goals and budget. Set up budget distribution to keep your spend optimal.

• Bid Price

  While adjusting the campaign, set a comfortable bid price to define how much you are willing to pay per ad impression.

• List Management

  If you have blacklists and whitelists - add them to the system and choose exact websites, certain pages, or applications that you want to include or exclude from ad serving.

• Self-Serve Advertising

  Use one convenient dashboard to access all essential tools for launching and running campaigns in seconds.

• Outstanding Customer Service

  Our skillful professionals will help you to seamlessly navigate, optimize, and measure your advertising campaigns, providing you with support and advice.

• Automated Optimization

  Instruct the system on what kind of sources you want to prioritize or omit. Apply CPM optimization and click booster to let the campaign reach its peak performance.

• RTB Deals

  Purchase high-quality traffic on real-time bidding programmatic auctions. Maximize your profits with an automated and efficient per-impression media-buying process.

• Direct Deals

  SmartyAds DSP is also well-adjusted for direct deals (non-RTB deals). Go to the “Inventory” section and enter the direct deal ID to trade directly with your publishers.

• Top-Notch Inventory

  You access the finest quality inventory from RTB, PMP auctions, our direct SSP publishers, and global partners like Google, Xiaomi, Meitu, KaiOs, and others.

• Analytics In Real-Time

  Measure any metric in real-time via automatically generated reports - ad spend, the number of served impressions, CTR, win rate, and more.

• Conversion Tracker

  Understand your performance better by tracking conversions through available third-party tags - a conversion Pixel or Postback.

• Campaign and Creative Analysis

  Right in the DSP dashboard, you will see your best-performing campaigns and creatives. React faster to changes and address new raising opportunities.

• Ongoing Improvement

  Have a question about your campaign performance, analysis, or future improvement? Our friendly account managers are here to help you out.

• Transparency

  Our DSP is our own proprietary technology that we've built to ensure that all the payments in the system are fair and transparent.

• Clear Payment Terms

  Register for free, make a deposit on SmartyAds DSP, and you are free to run impactful and memorable branding ad campaigns.