Brands and Agencies

Data-driven programmatic media buying solutions for brands, media buyers, and agencies

Learn More

Products

Demand Side Platform

Launch and manage omnichannel campaigns across mobile, display, native, video ad formats

Data Management Platform

Transform your data into smart data that powers personalized advertising across all channels and digital dimensions

Capabilities

Mobile

Video

Rich Media

Display

Native

Audience Targeting

Self-Serve Advertising

Publishers and App Developers

Programmatic ad monetization and yield management solutions for web and mobile publishers

Learn More

Products

Supply Side Platform

Get advanced control to manage your demand partners across all channels and formats

Capabilities

Header Bidding

App Monetization

Playable Ads

Rewarded Video Ads

Enterprises and Ad Tech Partners

Products

White Label Solutions

Fully customizable White Label advertising platforms to launch your own business

In-House Toolbox

A compex toolbox that integrates your advertising and analytics, so you can act on customer insights faster

Blockchain Ad Stack

Designed to bring transparency to programmatic digital advertising

Ad Exchange

Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships

Customer Data Platform

Consolidate all user data in one hub, get to know your customers better and manage campaigns effectively

Quantum Analytics

Get actionable insights through data visualization in a new, real-time analytics and reporting platform

About

Events

Blog

Demand Side
Platform

Individualized customer’s path to conversion
is a direct path to your brand’s growth.

SmartyAds DSP provides advertisers, agencies, and media-buyers with an omnichannel programmatic suite for running targeted, forward-thinking, and highly-engaging ad campaigns that turn your audiences into customers in real-time.

Trusted solution for
omnichannel media-buying

SmartyAds DSP is an award-winning, omnichannel media-buying technology deeply integrated with the world’s best supply partners including Pubmatic, Smaato, InMobi, AdColony, Cheetah Mobile and other trusted ad networks. As a part of a vast full-stack programmatic infrastructure, SmartyAds DSP directly connects advertisers to the top-quality supply sources via SmartyAds SSP.

Smart optimization
towards measurable goals

SmartyAds DSP helps advertisers to run AI-powered programmatic ad campaigns across channels, formats, geos, and business verticals with a minimum budget but maximum ROI achieved through narrow targeting and programmatic optimization. Achieve thrice higher conversion, user acquisition, and engagement.

Core Features of SmartyAds DSP

Cost-efficiency

Our platform automates 99% of media-buying activities reducing advertising costs up to 50% with dynamic bid optimization. Drive higher ROI and conversions instantly without minimum spend. Access system with transparent and comprehensive pre-pay based on CPM model.

Brand safety

Total brand-image protection, 100% human-viewable traffic from trusted partners, and 24/7 traffic purity - it’s all about SmartyAds DSP. Our Forensiq and Media Trust partners along with in-house traffic-scanning tools identify and block fraudulent traffic on a pre-opportunity basis.

Omnichannel reach

SmartyAds DSP lets you align your messaging, goals, objectives, and creative formats across each channel and device that your customers use: desktop, in-app, mobile or CTV. Launch impactful campaigns that reach your users simultaneously on all screens.

Dynamic and interactive Ad Formats

Build your own creative library with engaging desktop, mobile, and video ad units. Upload tag-based creatives from major creative tools directly to Smartyads DSP and enjoy advanced tracking and optimization.

Banner

Video

Native

Rich Media

Connected TV

newPush Ads

newPop-Up / Under

Banner

SmartyAds performance DSP opens a gateway to banner, interstitial, mobile display, in-banner video, and rich media ad formats. Serve banner ads in various sizes and configurations, including IAB Leaderboard, Skyscraper, and Billboard.

Video

Wrap your content into immersive pre-, mid-, and post-rolls or rewarded video ad formats and appeal to broader audience segments. Combine various video ad formats on SmartyAds DSP and reach peak ad message performance.

Native

Use DSP for native advertising with in-feed, in-app, custom, and recommendation widgets that seamlessly blend with website’s interface, deliver additional value to the users and maximum ROI to advertisers.

Rich Media

Creatives that play, expand, and float on the screen are available in SmartyAds DSP as rich media formats. Select among interstitials, pushdowns, sliders, expandable banners and add third-party creatives in JS tags, HTML or JavaScript.

Connected TV

SmartyAds DSP allows you to advertise on TV and all Internet-powered Smart TV devices. CTV is a perfect medium for immersive and more vivid impressions on 35 to 49-inch screens. Launch your campaign on CTV platform.

new Push Ads

Universal push ads will adjust to any screen size and type. No matter if it’s a coupon, time-sensitive alert, content recommendation or special offer, they will always look organically and bring the best ROI.

new Pop-up & Pop-under

Broad audience coverage, brand awareness, extended room for advanced analytics, all these advantages you can get from enhanced traffic amounts generated by pop-up and pop-under ad formats.

Capabilities
that matter

Campaign Builder

Campaign Managenent

Campaign Analysis

Advanced targeting

Let the right message find the right person with more than 30+ ad campaign targeting options that involve: Geo, time of the day, browser, OS, IP, category etc.

Conversions tracker

There’s more than Pixel or TAG conversion tools at SmartyAds DSP. Understand your users better tracking creative interactions through JS Tags, Iframe, VAST, VPAID, MRAID, and HTML Tags.

Hyper-local advertising (Geofencing)

Address the users who stay in the vicinity of your business with geofencing ads. Make timely and up to the point propositions, hot offers, and special discounts.

CPM bidding

Advertise with the most affordable, consistent, and transparent pricing model based on cost-per-thousand-impressions that lets you pay for viewable impressions.

List management

Choose websites that suit your campaigns best. Make whitelists of domains you prefer to work with or exclude them with blacklists to achieve higher ROI, optimize results, and protect your brand.

Retargeting

Users who once visited your website are 90% more likely to convert. Now you can catch up on them on different screens and devices launching retargeting campaigns on SmartyAds DSP.

Granular level budget spend

Keep the hand on the pulse of your budget to make your campaigns last longer. Limit the daily spend, the number of impressions and clicks per each visitor based on the goals and budget of the campaign.

Managed-serve advertising

Address the users who stay in the vicinity of your business with geofencing ads. Make timely and up to the point propositions, hot offers, and special discounts.

Self-serve advertising

Experience smooth workflow on self-service demand-side platform: a full-fledged, transparent interface with an overview of markets, bidding agents, and all convenient tools for launching and running campaigns in seconds.

PMP and RTB deals

You can purchase high-quality traffic on real-time bidding auction and at Private Marketplace. Maximize your profits with per-impression RTB buying process or opt for PMP to always be sure what kind of ads you buy.

Retargeting

Experience is important when it comes to strategic programmatic planning. Our skillful full-service professionals will seamlessly navigate, optimize, and measure your advertising campaigns, providing you with support and advice.

Analytics in real-time

No worrying about where your purchased ads are displayed and how they perform. SmartyAds DSP analytics provides complete transparency across any metric you want to measure in real-time via automatically generated reports.

In-deep audience insights

React faster on changing preferences of your customers and be able to address new raising opportunities. Easily integrate DSP with data management platforms for prompt segmentation and user data management.

Automated Optimization

SmartyAds DSP automatically optimizes your bid according to your budget. Based on multiple data points, our automated optimization tool streamlines ad campaigns so that they quickly achieve your adjusted marketing goals (CPM, CPC, CTR, CR, and more).

Trusted supply partners only

SmartyAds is trusted by thousands of businesses globally for proved traffic quality, extensive 7+ years of experience, and exceptionally safe advertising ecosystem. Our traffic partners include: