A technological platform that enables buying and selling ad inventory among publishers and advertisers through real-t...

The moment of showing an advertisement to the target visitor that takes place when the user visits publisher’s ...

The entity that works as a traffic aggregator and provides the traffic from the publishers to advertisers, facilitati...

A platform that ensures delivering and storing of digital advertisements, submitting a particular ad to the visitor&r...

A little piece of code that is designed to define the place or position of the ad placement on publisher’s webs...

A system designed for advertisement verification and testing, it confirms that announcements are displayed in the rig...

An audio, visual or textual form of information (creative), displayed within the app or on the website, the purpose o...

A brand, company, entrepreneur or any kind of individual who is interested in opportunities to promote their service,...

A service, which centralizes in one interface all the functions necessary for digital ad purchasing. Trading desks in...

A process performed with a help of certain tools that help to extend the relevant audience the advertiser wants to ta...

The request inside the RTB system that is sent by the Ad Exchange, Ad Network, and SSP to the DSP considering the bid...

The response that is getting sent by the DSP inside RTB system to address the Bid Request that was sent by SSP, Ad Ne...

A database that lists the websites that were suspected to be the sources of fraudulent practices, spam, and inappropr...

Automatically generated traffic by the bots (scripts designed to perform certain actions on the Internet). This type ...

The set of measures that aim to protect the brand’s image from the negative or harmful influence of inappropria...

The main indicator of ad campaign effectiveness, that is defined by the ratio of site visitors who fulfilled the targ...

The process of data adjustment in order to link one company’s user ID to another, so that the ad exchange or ad...

This is an advertising payment model which takes into account the number of actions (conversions) performed by users ...

This is an advertising payment model, where the price is set per 1,000 impressions for an ad unit, (showing a single ...

The price that advertiser pays to the publisher, getting one click on the ad located on the publisher’s website...

Any type of digital ad units, such as a banner or a video that is used by the advertiser in order to draw the attenti...

The unique line of symbols that is attributed to the particular buyer or seller and helps them to identify each other...

Automatic, technologically advanced system that helps advertisers to launch their online ad campaigns, optimize them,...

The model of pricing where the cost of impression is determined real-time and depends on the particular category the ...

An ad effectiveness metric used to calculate the revenue generated within several marketing channels. In order to mea...

The ratio of displayed requests served by the advertising network. This metric is calculated by dividing the total nu...

Providing the client with an exceptional right to the ad inventory that positively impacts the number of buyers and s...

The user data that website owners gather about their visitors. Such kind of data is deemed to be the most valuable an...

The threshold of CPM set by the publisher that determines the minimum possible cost per impression the publisher agre...

The ability (function) to set the limit for the number of ad impressions shown to a particular user during a certain ...

The method that allows showing the visitors advertisements that correspond to their geolocation, - the country, city,...

The advanced programmatic technology created for the cross-SSP auction that enables a publisher obtaining bids simult...

Showing the ad to the user who visits a particular website, the loading of the ad the fact of which is permanently lo...

The advertisement type that is integrated into the mobile apps, includes banners and videos that are displayed right ...

The advertisement that is shown before, during or after video watching, the same way it can be displayed during the g...

Full-screen ads that temporarily interrupt the user web experience, completely covering up the app’s interface ...

The set of tools and valuable internet assets that are used for the purpose of advertisement and promotion of product...

Socio-demographic and behavioral targeting model with the help of which the product is offered to users who resemble ...

The type of the ad that is getting showed out of the stream in the autoplay mode and is getting played the moment whe...

This is a non-auction model of buying with a fixed display price and no guarantee for inventory realization. Preferre...

This is a real-time auction model of buying that is characterized by the clear price categories. It is available only...

A bunch of methods designed for purchasing advertising on the Internet using automated systems (robots) and algorithm...

A non-auction model of traffic purchasing through the deals that take place outside the RTB but with advantages that ...

The owner of the ad inventory where advertisers can place their ads. The publisher can represent the individual or th...

The metric that helps to evaluate the coverage of the advertisement, how many people have seen the impression and int...

The set of ad measures and techniques that make it possible to select and target only the audience that already visit...

A technology designed for purchasing advertising through programmable online real-time auctions. Using the IAB OpenRT...

Second-party data is a first-party data accumulated and resold by the website owners or DMP, used by marketers in cas...

The pricing format for RTB online auctions where the highest bid wins the lot (impression) but the cost of impression...

The software platform that sells ad inventory offered by the publishers automatically, real-time via RTB protocol. SS...

A way to deliver the ad impression to the relevant audience basing on certain custom criteria. Behavioral targeting t...

The type of data that gets gathered and supplied by the third parties. The third-party data gets accumulated from var...

A standard developed by IAB (Interactive Advertising Bureau). VAST template is an XML document that gets build in the...

A metric designed to measure the effectiveness of ad impressions, it shows how many times the ad was seen rather than...

A database that lists the websites that were approved by advertisers. A whitelist denotes that it is safe to locate t...

The indicator that shows whether the bid strategy is effective. In order to calculate the win rate divide the total n...

The process aimed at ad campaign optimization, increasing its effectiveness and output that is achieved by influencin...