Header Bidding Solution
Intensifies Programmatic Sales
Drive maximum revenue with header bidding technology
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With SmartyAds header bidding technology, it is easier to run pre-bid
auctions. Now publishers can offer inventory to all demand partners at
the same time, allowing them to compete for available impressions on
equal footing. When publishers simultaneously offer inventory to as
many ad buyers as possible, they significantly increase the bidding
competition on the per-impression basis, escalating prices and
generating a higher yield.
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The more demand partners you work with, the more unique price
offers you catch. SmartyAds’ robust network of media buyers
worldwide offers exclusive partnerships for web publishers and app
developers. SmartyAds Header Bidder® connects your niche
audiences with premium buyers for competitive auctions that
jump-start sales. We guarantee up to 50 percent increase in
revenue streams. That’s the power of SmartyAds Header Bidder
SmartyAds header bidding solution flattens the publisher’s
waterfall, adding a true liquidity for every single impression. All
operations move from the user’s browser to the SmartyAds remote
server, significantly eliminating latency issues and passbacks. With
horizontal, equal flow, publishers can fill their high-value digital
inventory with the largest gain from the high programmatic demand.
Discover the True Potential of the SmartyAds Header Bidding Technology
Wrapper
Solution
With our powerful wrapper solution, publishers can handle multiple
header tags in one place. Publishers can manage the list of their
demand partners easily, add new connections, and remove the old ones
when necessary. SmartyAds wrapper solution is designed to regulate
multiple requests, run auctions, and push the winning bids to the ad
server on time. Acting as a gateway, our wrapper solution measures all
bidders on the same metrics, leaving the final decision to the
publisher’s ad server.
Header
Bidding
Our header bidding technology helps publishers amplify sales efforts
for exceptional revenue generation. Seamless integration along with
smooth setup allows publishers to start using SmartyAds Header
Bidder® right away. Connect to the most powerful programmatic
marketplace, experience dynamic bids and remarkable competition from
global brands to win impressions. SmartyAds allow others to get to
know the real value of audiences.
In-app
Header Bidding
SmartyAds brings the benefits of advanced bidding and competitive
auctions to the mobile ecosystem to help app developers uncover the
real value of their digital inventory. SmartyAds in-app Header
Bidder® is designed specifically for a speed-sensitive mobile
environment, providing a low-latency solution with an easy SDK
implementation. The new-generation in-app header bidding solution
gives mobile publishers the opportunity to handle auctions with
multiple demand sources at the same time, monetizing mobile traffic to
the fullest.
Server-side
Header Bidding
Speed up ad operations with server-side header bidding, which allows
running auctions outside the publisher’s web page. Header
bidding container is hosted by SmartyAds ad server, and all incoming
and outgoing calls go through our remote server. Now publisher’s
can collaborate with as many media buyers as they wish because it
doesn’t affect the performance or load speed of their website.
SmartyAds takes the load off publisher’s shoulders, allowing
them to concentrate on sales and gain more profit.
Advanced
Analytics
When using SmartyAds Header Bidder®, publishers get access to
in-depth, centralized reporting that provides details of the sales
across all header-bidding integrations in the system. Advanced
analytics give publishers more insight into the bid dynamics, latency
speed, and partner performance metrics. Use reports to customize sales
strategy to boost advertising income even further.
Escalate sales with
SmartyAds Header Bidder®
Allow thousands of digital buyers to bid on impressions, and
manifest
ultimate control by choosing the most appealing bid.
Sign Up
ultimate control by choosing the most appealing bid.
