Brands and Agencies
Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Data Management Platform
Transform your data into smart data that powers personalized advertising across all channels and digital dimensions
Publishers and App Developers
Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Enterprises and Ad Tech Partners
Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
In-House Toolbox
A compex toolbox that integrates your advertising and analytics, so you can act on customer insights faster
Blockchain Ad Stack
Designed to bring transparency to programmatic digital advertising
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships
Customer Data Platform
Consolidate all user data in one hub, get to know your customers better and manage campaigns effectively
Quantum Analytics
Get actionable insights through data visualization in a new, real-time analytics and reporting platform

User acquisition definition (UA) includes a total amount of money spent on attaining a new user for your website/app/platform or service. This term is used in strategic marketing planning in order to assess the budget, track changes, and optimize costs necessary for extending the audience base.

User acquisition: let’s define the importance

  • User acquisition helps to calculate how much money will be spent on attracting users during the period.

  • To improve customer lifetime value (LTV)

  • To reduce the period of user acquisition

User acquisition, what is a normal rate?

To understand what user acquisition rate is normal for your business, count the ratio: LTV: UA. LTV is all profit that a client generates during their lifespan as a client.

The sum of all marketing expenses/the number of customers who you managed to attract=user acquisition.

1:1 - your business needs optimization

2:1 - user acquisition costs fail to pay off

3:1 - the optimal ratio

4:1 - the business functions perfectly

User acquisition and SmartyAds

In order to get closer to the ratio 4:1 look for new channels of user attraction. With programmatic advertising, it is possible to run several ad campaigns, combine creatives, optimize, and measure results in real-time. SmartyAds provides full information about each campaign and user acquisition progress. You can generate statistics in different perspectives. KPI will help you uncover where your most converting customers come from, which creatives drive the best results and what needs improvement. Learn more!