SmartyAds
DSP
Demand Side Platform
SSP
Supply Side Platform
Powered by SmartyAds + VODsearch

Immersive Advertising
in Streams

Supported by Popular Broadcasters
on Twitch, YouTube and Kick

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Embedding Your Ad Content Into an Engaging Gaming Experience

We connect highly engaged audiences with brands by pioneering integrated advertising experiences inside popular live streams.

League of Legends

Valorant

Apex Legends

Call of Duty

Fortnite

CS GO

FIFA23

Technology Cooperation For Your Success

VODsearch

Leverages intelligent computer vision to identify, track & place visual assets, blending art & science across the gaming ecosystem.

SmartyAds

Provides a user-friendly and powerful self-serve demand-side platform (DSP) so that you can run Programmatic Guarantee ads on Live Streams.

Results

Smart algorithms identify the best ways to connect with your audiences while raising your KPIs and boosting impression count. Your brand’s ad shows up how you intended, at the right time and context.

Highly Engaged Players as Your Audiences

Geography
North America and Europe
Genders
Both Males and Females
Age Range
~18 – 34
Viewership
150,000 Concurrent Viewers (CCV)

Campaign Results Example

Delivered impressions
2,590,000
323% Rise
Effective CPM
$3.86
Brand Mentions During the Broadcast
1 916

Benefits of Advertising With Us

Customised Ad Units

Whether it is branded filters, branded competition, or contextual ad placement — you can count on immersive, highly relevant, and engaging ad experience delivered to your audiences.

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Advertising is seamlessly integrated in-stream. Ads can be placed on various in-game assets such as billboards or a TV.

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Advertising is displayed when a specific event or trigger occurs in the game. In this case, the trigger action is ‘Lucky shot.

More Benefits

Video Syndication

Highlights of the branded best moments will be automatically clipped for you to syndicate across other platform.

Brand Safety

You will be reaching your audience in a transparent and brand-safe environment.

Your Preferred Channels / Streamers

White / Blacklist any Channel / Streamer / Geo
to achieve optimal results.

Brand Intelligence

Measure results and optimize campaigns in real time.

Put Your Brand at the Center of the World's Best Games
by Creating Immersive in-stream Experiences

Your brand can connect with viewers in a meaningful way and deliver unmatched results.

+30 - 50% Brand Awareness

Reach audiences in the millions with fun, interactive, and memorable experiences.

Improved Customer Engagement

Viewers who interact with your brand in-game are more likely to remember it and become loyal customers.

+20 - 30% Sales

In-stream experiences can be great drivers of sales. Viewers can purchase directly from the broadcast using QR codes or through links in the chat.

Enhanced Brand Reputation

By creating positive and memorable in-stream experiences, for audiences to enjoy, generates a lift in positive brand sentiment.

List of In-game Events for Triggering Ads

Triggering ads based on in-game events is a good way to improve the relevance, timing, and effectiveness of advertising in games.

League of Legends

  • Match starts
  • Champions selected
  • Player names
  • Kill
  • Double kill
  • Triple kill
  • Quadra kill
  • Penta kill
  • Dragon killed
  • Baron killed
  • Tower destroyed
  • Inhibitor destroyed

Valorant

  • Match starts
  • Agents (character) selected
  • Player names
  • Tab screen pulled up
  • Kill
  • Double kill
  • Triple kill
  • Quadra kill
  • Ace
  • Death
  • Round end
  • Round won
  • Match won

Apex Legends

  • Knocked opponent
  • Eliminated opponent
  • Multi-kill
  • Death
  • Victory

Call of Duty

  • Knocked opponent
  • Eliminated opponent
  • Multi-kill
  • Death
  • Gulag
  • Victory

Fortnite

  • Knocked opponent
  • Eliminated opponent
  • Death
  • Victory

CS GO

  • Tab screen pulled up
  • Flashbang
  • Kill
  • Headshot
  • Double kill
  • Triple kill
  • Quadra kill
  • Ace
  • Round won
  • Victory

FIFA23

  • Timer & Related events (match start, half-time, end match)
  • Goal scored
  • Penalty kick

In-game Assets
(Virtual Signage)

  • Billboards
  • Posters
  • Signs
  • Spawn points

Other Asset Types

  • Face filters (similar to a Snapchat or TikTok filter)
  • Streamer goes off-screen (bathroom / to grab food) — trigger branded highlights from the previous action
  • Virtual product placement

Brand Examples

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Branded Takeover
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User Chat Prompt

Drives brand affinity

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In-Stream Banner

Sustains visibility and engagement

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Chat Bot + Clickable
Custom Response
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Panel Banner

With clickable link

Audience Poll And Brand Overlay

Example of the interior ads (home design)

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Brand Overlay Based On In-Game Action

Branded Takeover

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Brand Overlay Based On In-Game Action

Example of Sports goods ad campaigns

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Brand Action Based On Winning Moment

Example of FMCG ad campaigns (Kellogs)

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Audience Led Brand Action

Energizer Battery — "Keep Going" Influencer Campaign

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Want To Know More?

Nikita Plastomak
Nikita Plastomak