Christmas and New Year aren’t just festive moments. They’re the highest-intent, most emotionally driven shopping weeks of the year. For advertisers, this season creates a rare window where people are actively looking for gifts, planning celebrations, booking travel, and preparing for a fresh start.
This white paper is designed to help brands make the most of that momentum, showing how to reach the right audiences, stay relevant as intent shifts, and turn holiday demand into measurable results with the power of SmartyAds DSP.
Inside, you’ll find:
- A snapshot of the holiday market, from trillion-dollar retail activity to fast-rising e-commerce and mobile-first shopping behavior.
- 7 practical DSP tactics built for Christmas & New Year, including seasonal intent targeting, CTV activation, timing-based segmentation, contextual triggers, and fast creative adaptation through Creative Builder.
- Real cases and insights showing how advertisers improved CTR, lowered CPA, and increased conversions by aligning campaigns with holiday mindsets.
Why you need it:
This guide gives advertisers a clear, actionable blueprint for navigating the busiest season of the year with strategies that help you match holiday intent, optimize spend, and capture conversions when audiences are most responsive.
We’ll break down how to use SmartyAds DSP’s geo-targeting, contextual tools, audience segments, and creative capabilities to turn holiday attention into real performance. Whether you're reaching gift shoppers, New Year planners, or post-holiday buyers, these tactics will help you win the season, one impression at a time.
Holiday behavior changes fast and the advertisers who adapt quickly will always outperform those who don’t. This guide shows how to use SmartyAds DSP to stay ahead of shifting intent and turn peak-season attention into real results.
Head of SmartyAds DSP, Dmytro Sekiro
