Black Friday and Cyber Monday aren’t just about discounts — they’re the most competitive battlegrounds for advertisers worldwide.
This white paper is built to help brands win these peak-season campaigns — showing how to capture attention, optimize spend, and turn shopper intent into measurable ROI with the power of SmartyAds DSP.
Inside, you’ll find:
- A data-driven look at the 2024 “Cyber 5” — $41.1 billion in U.S. sales, with 2025 forecast to climb even higher.
- 8 proven DSP tactics that deliver real results: geo-radius precision, AI-driven contextual relevance, ways to target with Eyeota & LiveRamp, and more.
- Case-based insights on how brands cut CPA by 25 % and lifted CTR by 18 % using smarter targeting strategies.
Why you need it:
This expert-written guide gives advertisers a clear, actionable roadmap to fine-tune their Black Friday and Cyber Monday targeting stack for maximum reach, relevance, and performance.
We’ll unpack how to use SmartyAds DSP’s geo-targeting, contextual targeting, and audience data integrations to turn festive traffic into real performance. Whether you’re scaling across CTV or chasing last-minute buyers on mobile, these tactics will help you win the season — one impression at a time.
Head of SmartyAds DSP, Dmytro Sekiro.
