SmartyAds expands its collaboration with Rakuten Viber for Business, enabling advertisers to access their inventory via SmartyAds DSP. With 1B+ downloads, presence in 190+ countries, and an audience with a significant share of active, economically engaged users, Rakuten Viber offers a rare combination of global scale and active daily engagement within a brand-safe environment.
This whitepaper breaks down how advertisers can activate native and rich media placements of Rakuten Viber for Business with up to 11% CTR, viewability above industry benchmarks, and accurate targeting options across geography, devices, language, and delivery timing. Download it to explore audience insights, ad formats, and performance indicators that show how communication-driven platforms can turn everyday interactions into measurable campaign results.
