dsp updates

SmartyAds DSP 3.1 Updates

Greetings to our dearest advertisers! SmartyAds is now rolling out a series of DSP updates to refine our product for optimal performance and make programmatic ad buying even more appealing. Since the last SmartyAds DSP update in June 2016, we’ve been committed to excellence and invested heavily in research and development...
direct response marketing

What is Direct Response Marketing?

Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in advertiser’s offer. Unlike other marketing types, the direct response requires little or no time waiting to see measurable results...
programmatic marketing

What is Programmatic Advertising?

Programmatic Marketing (sometimes also referred as Programmatic Marketing or Programmatic Buying) is an automated process of buying and selling of a digital ad inventory across a wide range of websites. Being exclusive only to display and search ads in the beginning, programmatic now includes many more mediums such as video, mobile, in-app and social, across different platforms and channels...
dsp_meaning

What is a DSP (Demand-Side Platform)?

DSP stands for Demand-Side Platform, a software that is used for programmatic ad buying, typically via bidding in RTB auctions. DSPs are commonly used by advertisers, in-house marketing teams, advertising agencies or Agency Trading Desks (ATDs)...
ad exchange rtb

What is an Ad Exchange?

Ad Exchanges are digital marketplaces where publishers and advertisers come together to trade digital ad inventory such as display, native, video, mobile and in-app. Buying and selling happen in real-time auctions, empowered by RTB (real-time bidding) technology...
white label

What Does White Label Mean in Business

In today’s saturated market and high competition, it is difficult to stand out from the crowd. Honestly speaking, it is EXTREMELY difficult...
-fraud-in-digital-advertising

Inventory fraud: detecting and preventing

Programmatic advertising is one of the fastest growing segments of digital marketing. However, not everything is so smooth: the notorious “dark side” of online advertising industry is a digital ad fraud, which is becoming a serious dilemma nowadays...
programmatic buying trends

Things you need to know about programmatic buying

Today, programmatic buying plays a crucial role in digital advertising and allows online marketers to automize media planning, and makes ad space purchasing more efficient. Let us dive deeper into some insights that change the landscape of programmatic media buying...
london_ad:tech

Join SmartyAds at Ad:tech 2016

SmartyAds’ CEO, Ivan Guzenko, is writing his Out of Office email because he is to attend one of the most significant get-togethers happening every year – Ad:tech Performance & Innovation conference taking place in London on 2-3rd of November. Top brands will send their product managers, CMOs, sales managers, and COOs to discuss emerging trends in digital advertising world and ways to streamline performance of media buying...
smartyads bidder

Wed your efforts to success with our brand new The Core Bidder

SmartyAds has news for you: our team is thrilled to announce the roll-out of its recent development – a new prêt-a-porter solution for better campaign management of our devoted clients and newbies who are yet to come aboard and discover a spoonful of opportunities digital world of advertising has to offer for their business growth. The debut is the result of hours of sweat and inspiration of our dedicated techno geeks and project management SMEs who take an honor to present a unique product that enables direct server to server communications between Supply Side Partners and Bidder using the latest version of version of OpenRTB protocol...