white label

What Does White Label Mean in Business

In today’s saturated market and high competition, it is difficult to stand out of the crowd. Honestly speaking, it is EXTREMELY difficult...
-fraud-in-digital-advertising

Inventory fraud: detecting and preventing

Programmatic advertising is one of the fastest growing segments of digital marketing. However, not everything is so smooth: the notorious “dark side” of online advertising industry is a digital ad fraud, which is becoming a serious dilemma...
Things you need to know about programmatic buying

Things you need to know about programmatic buying

Today, programmatic buying plays a crucial role in digital advertising and allows online marketers automating media planning making ad space purchasing more efficient. Let us dive deeper into some insights that change the landscape of programmatic media buying...
london_ad:tech

Join SmartyAds at Ad:tech 2016

SmartyAds’ CEO, Ivan Guzenko, is writing his Out of Office email because he is to attend one of the most significant get-togethers happening every year – Ad:tech Performance & Innovation conference taking place in London on 2-3rd of November. Top brands will send their product managers, CMOs, sales managers, and COOs to discuss emerging trends in digital advertising world and ways to streamline performance of media buying...
smartyads bidder

Wed your efforts to success with our brand new The Core Bidder

SmartyAds has news for you: our team is thrilled to announce the roll-out of its recent development – a new prêt-a-porter solution for better campaign management of our devoted clients and newbies who are yet to come aboard and discover a spoonful of opportunities digital world of advertising has to offer for their business growth. The debut is the result of hours of sweat and inspiration of our dedicated techno geeks and project management SMEs who take an honor to present a unique product that enables direct server to server communications between Supply Side Partners and Bidder using the latest version of version of OpenRTB protocol...
SmartyAds at Dmexco

Join SmartyAds at Dmexco 2016!

On 14th and 15th of September, the leaders of SmartyAds team will be offline because we are heading to the most important meeting point of the digital marketing industry – DMEXCO. DMEXCO is one of our favorite and must-attend industry events, each year we observe the enormous growth as well as this year as it is going to impress us by 950+ exhibitors, 570+ top international speakers, 50000+ visitors...
SmartyAds at MobileMediaSummit 2016 in London

SmartyAds at MobileMediaSummit 2016 in London

6th of July will be busy day in London. Almost 400 influencers of mobile advertising industry, agency leaders and brands’ representatives will assemble in the Old Truman Breweryn to discuss everything from m-commerce revolution to the marketing strategies in all it’s bearings...
Meet the new version of SmartyAds DSP

Meet the new version of SmartyAds DSP

Greetings! We’re proud to announce that on the 1st of June SmartyAds DSP will be switching to a new version. Thanks to your valuable feedback and pertinent propositions we have developed a brand new platform suited to our clients’ needs...
How machine learning would improve your ads

How machine learning would improve your ads

Even just a few months ago the advertising market was somewhat like standing on a roof with a megaphone. You could reach a lot of people, but not always the right people...
How Google, Pinterest and Apple take advantage of Machine Learning

How Google, Pinterest and Apple take advantage of Machine Learning

Machine learning is the hot-button trend now. It’s analogous to morning exercise – everyone talks about it but nobody does it...