Isn't it great when you have ready-made offers customized just for you? When you choose a shampoo, you often see that the brand has a variety of other hair and body care products available. Some people think this is just a smart marketing strategy. They believe it's designed to sell more products from the same brand. Honestly, they have a point. It's clear there's a bit of a sales game involved. However, beyond that, it's actually a really good deal for those who love and use that brand often. So it's just a matter of who is offered to buy such a set.

So we at SmartyAds thought: if this model is convenient, useful, and profitable, maybe it will be convenient for our clients as well. Well, not exactly, of course, but to put it succinctly and greatly downplaying the work of our experts, this is how Curated Deals came into being.

We've been in the advertising technology business for years, and we know as much about it as only professionals in the business can know. That means we know what kind of advertising you might need and how that advertising needs to work to be as effective as possible. That's why we decided to create Curated Deals for you — ready-made “advertising packages” for a wide variety of requests. We'll talk about how it all works below.

Why Choose SmartyAds’ Curated Deals?  

In Curated Deals, we tried to combine the effectiveness of smart targeting with the sustainability of brand safety and premium performance. Spoiler: we succeeded.

Exclusive Publisher Access: Team up with leading publishers to gain great visibility in dynamic, media-rich spaces.  

Tailored Packages: Focus on your campaign's main goals by creating deals tailored to specific formats, locations, events, or product categories. This will ensure that your efforts align with what really matters to your audience. 

Effortless Optimization: Why waste time on manual inventory selection? Jump right into the deals that really match your goals!  

Versatility Across Channels: Whether it’s Connected TV (CTV), audio ads, interstitials, or banners, you can discover the ideal format to really boost your performance metrics. Focus on achieving higher click-through rates (CTR) and video completion rates (VCR) to get the most out of your advertising efforts.

Curated Deals for Key Events  

Of course, there are businesses that are more dependent on seasonality and those less dependent on it. However, there are events that affect all brands without exception. We're talking about the familiar Black Friday, Cyber Monday, and, of course, Christmas. Because of the importance and influence of these events, we have created separate Curated Deals for them.

Black Friday: Prepare to create a lasting impact during the year's most significant shopping event. We’ve carefully curated a specialized traffic package designed to enhance your brand’s visibility. This initiative aims to facilitate connections with millions of enthusiastic shoppers, providing opportunities for meaningful engagement. Take advantage of this moment to differentiate your brand and foster new relationships within the retail landscape. It’s a unique opportunity to enhance your presence and attract a wider audience.

Cyber Monday: To make the most of Cyber Monday, consider attracting high-quality traffic by partnering with reputable publishers. This strategy can help turn visitors into customers. Choose publishers that resonate with your brand and target audience. This creates a more engaging shopping experience. It also boosts your visibility and fosters genuine connections with potential buyers. Overall, it sets you up for a successful Cyber Monday.

Christmas/New Year: As the Christmas season approaches, it's important to focus on gaining visibility online. Using reliable traffic sources can help your message reach the right audience. By tapping into these platforms, you can effectively engage with potential customers during this busy time, ensuring your offerings don't get lost in the noise.

Diverse Ad Options for Every Need  

We have thought of different variations of our offerings to suit all the standard needs of a business in need of advertising.

Ad Formats & Performance 

Audio Ads are a great fit for podcasts, music apps, and streaming platforms, as they bring brand messages to life in a compelling way. 

Interstitial Ads: These are full-screen ads that grab attention and encourage clicks. They're specifically designed to maximize engagement and boost click-through rates (CTR). 

DOOH (Digital Out-of-Home): Digital ads that are placed in busy spots like malls and transit stations, where they're hard to miss. They catch people’s eyes and showcase everything from promotional messages to entertainment, connecting with a wide range of viewers.  

Web/Desktop Ads: This kind of advertising showcases ads in prime spots to grab the attention of online audiences. They’re designed to fit in with the surrounding content, making it easier for viewers to engage with the brand and boosting its visibility. 

CTV Ads: These ads focus on specific Connected TV packages based on operating systems or regions, making it easier for brands to connect with engaged viewers.

Geo-Based Deals

  • LATAM (CTV, Banner): Access premium inventory tailored for the Latin American market.  
  • EU (CTV, Banner): Engage audiences across Europe with curated CTV and banner deals.  
  • MENA (Banner): Target the Middle East and North Africa with impactful banner ads.  

Category-Based Inventory 

  • Family & Parenting: Perfect for brands that connect with families and focus on their needs.
  • Personal Finance: Connect with people who are looking for financial services and advice.
  • Shopping: Let's focus on launching retail campaigns aimed at consumers who are eager to make a purchase.
  • News, Weather, & Information: Engage with audiences who are all about staying updated on current events.
  • Sports: Connect with passionate sports fans on the platforms they love most.  
  • Arts & Entertainment: Connect with people who love to unwind and enjoy their free time.  

Other Innovative Deals  

In-Game Advertising: Engage with gamers by incorporating ads smoothly within their favorite games. It’s a great way to reach them without interrupting their experience! 

Your Custom Curated Deals Await

Want to try Curated Deals? These examples are just the beginning. We continually update our offerings to stay ahead of your needs since the success of our clients is our first priority. Whether you’re new or an existing client, we’re ready to help.

Fill out the form on the Curated Deals page if you’re joining us for the first time, or contact your account manager for personalized assistance. We’re here to help you with any questions you have and to find the perfect offer that fits your needs. Don’t hesitate to get in touch!

With SmartyAds’ Curated Deals, you’re not just reaching your target audience — you’re truly engaging with them in the right settings. Whether it’s around Black Friday, Cyber Monday, or any seasonal campaigns, our brand-safe and pre-optimized packages help you get the most out of your programmatic advertising efforts.

Ready to make an impact? Explore Curated Deals Now!