Brands and Agencies
Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Publishers and App Developers
Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Enterprises and Ad Tech Partners
Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships

Ivan Guzenko

Ivan Guzenko is an ad tech visionary, influencer, and CEO of SmartyAds - a global full-stack programmatic advertising company that created a robust infrastructure for online media-trading.

Ivan’s in-deep understanding of advertising business coupled with his profound programmatic and technical knowledge enables him to apply pinpoint potential areas for innovation and quickly raise industry-disrupting products. Ivan believes that automatization, ML, AI algorithms, and other smart technologies at the core of programmatic are the drivers that are destined to bring media buying and monetization to the new level of efficiency.

Skills and Certifications

  • Organizing and growing marketing and advertising projects
  • Business development and project management
  • Market research and analytics
  • Developing business strategies and implementing them
  • Expert content creation: opinions, interviews, market development predictions
  • Extensive experience in diverse marketing areas: eCommerce, sales, affiliate, mobile, in-app, CTV advertising, media planning, PPC and CPM advertising, media buying, monetization, web marketing, analytics, PR, etc.

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