Olena Rozenvasser is a Data Protection Officer at SmartyAds, where she oversees legal and compliance across the company's programmatic operations. Her work sits at the intersection of EU data protection law and ad tech infrastructure — from GDPR implementation to consent signal architecture and vendor contract reviews.

Before moving into the DPO role, Olena built her expertise in legal and compliance within the operations and services side of the business, which gives her a practical understanding of how privacy requirements translate into day-to-day platform decisions. She follows regulatory developments closely — including DPA enforcement activity and court rulings that shape how frameworks like the TCF evolve — and regularly writes about their implications for publishers and ad tech teams.