No direct eligibility required – connect easily via SmartyAds, a Google MCM partner – combine Google AdX with Open Bidding, DV360 deals, and exclusive demand, maximizing every monetization opportunity
* 12 Open Bidding partners
Your traffic has more value than a single demand source can capture. Don’t rely on limited monetization setups that prevent your inventory from reaching its fullest potential.
Rates set by one buyer/platform — no floor control, no demand competition, no transparency.
Having to get direct eligibility — that most publishers simply don't meet.
Fill rate gaps every day, because there aren't enough demand sources competing for your impressions.
No real-time reporting — just aggregated data with no visibility into which buyer paid what.
No in-house ad ops team to tune floors, test formats, or find the yield upside hiding in your traffic.
No path to direct deals or PMP — your premium inventory prices like commodity traffic.
Unlike simply connecting another demand source, we actively help publishers improve long-term monetization performance through continuous optimization and hands-on support.
Google AdX at the core, reinforced by a dozen Open Bidding partners, DV360 direct deals, and exclusive SmartyAds demand.
On the Managed Account model, Google pays you directly on a predictable Net-30 schedule.
Full demand-source breakdowns, live. Every dollar traced to its source.
A dedicated specialist runs yield optimization, so you don't have to staff for it, and the wins compound over time.
Run your inventory on the SmartyAds Ad Manager, or link your own Google Ad Manager to our MCM program as a Child account. Not sure which fits? Get in touch for your free consultation.
Link it to SmartyAds as an MCM Child account and keep control of your setup.
Keep your setup and controls. SmartyAds plugs in as your MCM Parent and delivers AdX demand directly into your own GAM.
Your Google Ad Manager linked to SmartyAds as an MCM Child account
AdX demand delivered into your own GAM via SmartyAds as MCM Parent
Full control of floors, A/B tests, direct deals, and Open Bidding settings
Direct Net-30 payment from Google · tiered revenue share
We can run your inventory through the SmartyAds Ad Manager with managed onboarding and optimization.
No Google Ad Manager of your own required. Your inventory runs through SmartyAds — we handle the setup, yield, and optimization.
Your inventory runs on the SmartyAds Google Ad Manager
Google AdX, 12 Open Bidding partners, DV360 deals & SmartyAds demand integrated and active from day one
Floors, settings, and yield optimization fully managed by SmartyAds AdOps
No GAM setup on your side · dedicated AdOps specialist included
*The figures above are illustrative. Final terms confirmed individually per publisher.
See what changes when you move beyond AdSense and AdMob
| Capability | AdSense | AdMob | DSP (e.g., SmartyAds) |
|---|---|---|---|
| Eligibility | Open to all | Open to all | Large publishers or via an MCM partner |
| Real-time bidding | — | — |
Multiple sources bidding live
|
| eCPM & fill potential | Limited | Limited demand |
Higher via open competition
|
| Premium DSPs & agencies | — | — |
Direct access
|
| Floor price control | — | — |
Publisher-set floors
|
| Demand-source transparency | — | — |
Real-time, source-level
|
| Direct deals & PMPs | — | — |
Negotiate premium deals
|
Google AdX along with 12 Open Bidding partners, are the key pillars of every real-time bidding auction. Direct Deals via DV360 and exclusive SmartyAds demand also participate – all bidding competitively for your inventory in a single unified programmatic auction.
Share your inventory details, and a SmartyAds partnerships specialist will reach out to discuss next steps and how much revenue you can earn with SmartyAds.
Google AdX demand via Google MCM
Transparent revenue share · no hidden fees
Real-time, source-level reporting
Onboarding in days, not months
