Instagram is undoubtedly the most loved social networking platform for startup businesses, and it is also an ideal marketing tool for marketers, as stated by Entrepreneur. Along with massive rates of engagement and a huge follower base, Instagram has been helping businesses to reach new heights of success. If you are capable of creating a high rate of engagement, it will be easy for you to drive more traffic easily. There is more than one reason why Instagram is considered to be an ideal platform for startup businesses.

You have to focus on optimizing your posts and create unique messages, which are concentrated on your niche. This is going to help you in increasing your follower base easily. Apart from this, you need to focus on several other important marketing strategies as well.

What you should know about Instagram

Most people and businesses are of the thought that Instagram is particularly about influencers. However, this is not true. Instagram might be an amazing platform for celebrities, especially because it was easy and quick ways of sharing updates, however, this feature can also be used by startup businesses, for attracting more followers. Instagram marketing can help any startup business to reach a new height of success.

Given below are the important strategies of Instagram marketing, which small businesses need to follow.

Expand the reach with hashtags

Creating unique hashtags for your brand is essential for increasing the reach of your brand. It will also help you to target particular sections of customers. Startup strategies of marketing need to concentrate on relevant hashtags. Your aim should be setting up hashtags, which will help in attracting customers. Punch line hashtags are also one of the best ways of gaining more customers. Apart from that, hashtags also help people to locate content, which has relevance to your brand.

With time, your startup is going to gain popularity, and more people are going to use the hashtags for purchasing your products. You have the option of using 30 hashtags for one single Instagram post. Instead of using the hashtags in the caption, it is a good idea to post them in the first comment. If you are using popular hashtags, you are working on enhancing how the content is going to be discovered. It is not difficult to locate the top hashtags, which belong to your niche. Make sure that you are doing keyword research and convert them into hashtags.

You have to keep in your mind that posts that have hashtags, are going to get more engagement, irrespective of what you are posting. It is also suggested that you consider creating hashtags for your brand so that you can help your startup grow. Branded hashtags can be brand slogans, simple phrases, or call to actions. Hashtags need to focus on promoting the business. Apart from helping you gain followers for your Instagram account, you will gain loyal customers for your business. 

Creating brand narratives with Instagram stories

Instagram stories provide a great experience for users. Upload interesting videos and images to the Instagram story if you are interested in creating a certain buzz around your business for an entire day. According to one of the reputable marketing experts, Seth Godin, there is nothing as powerful and compelling as a great Instagram story. Instagram stories can provide excellent avenues for building powerful narratives for your brand.

You can attain your business goals with this interesting marketing strategy. With the help of Instagram stories, you will also get the freedom of experimenting with various kinds of content, like boomerang images, short videos, live videos, and regular photos. Focus on adding stickers, texts, and face filters.

Instagram stories can help startups target new customers. You can also consider interesting calls-to-actions to make the stories even more prominent. Concentrate on creating viral content for your brand. Leverage Instagram analytics through the feature, Stories Insights for checking engagement, views, shares, comments, likes, etc.

Leverage Instagram influencers

When you are working with Instagram influencers, more people get to know about the services and products that you are offering. Instagram influencers are capable of generating more buzz. Therefore, it is a great idea to contact Instagram influencers who belong within the same niche so that you can use them for promoting your brand successfully. Instagram influencers have the capability of attracting customers by uploading captivating images on their account. Apart from that, your target customers will tend towards believing human reviews more than what your brand has to say. Therefore, if any Instagram influencer is talking nicely about your products or services, you can gain more followers. Make sure that you are focusing on the engagement rate and the follower count before you hire your influencers.

Offer discount deals

When you post amazing deals on Instagram, it can lead to a great return on investment. Offer special discounts for your Instagram followers, organize contests, giveaways, and offer special deals. Consider marketing your business by running amazing contests and giving away. freebies. This will help you to gain even more followers on your business account. This is one of the marketing strategies that all the brands, from different parts of the world, are incorporating within their already existing marketing strategies.

Share powerful videos

Video marketing is undoubtedly one of the most powerful tools for gaining brand recognition. Videos can attract 80% of the attention of your potential audience. Moreover, Not only that, they can help in building credibility and trust for the startup brand. You can consider offering a sneak peek of your new products or provide a tour of your office. Short videos can work perfectly well for your business. They inspire and help in inspiring and most importantly, engaging social media users. Therefore, you should not forget to use videos in your marketing strategy. Conclusion Instagram can help in either making or breaking your brand right from the start. Consider the marketing strategies that have been listed above so that you can go in the right direction and boost the growth of your business. 

Written by
Iryna Sieliutina, Head of Content Strategy of SmartyAds
February 2020