For the SmartyAds team, as well as fellow ad tech enthusiasts, the arrival of September brings an air of excitement as it marks the annual DMEXCO conference, a truly remarkable digital marketing event.
DMEXCO, a globally renowned exposition and conference in the realm of digital marketing, has been taking place in Cologne since 2009. DMEXCO serves as the vibrant crossroads where the future of digital business unfolds in the present, a convergence point for groundbreaking ideas, cutting-edge technologies, and visionary insights.
This gathering serves as a compass, spanning the evolution of the entire digital advertising landscape. Recent years have reshaped the digital marketing landscape, particularly in light of the Covid-19 pandemic, global tech innovations, and changing market standards. The paradigm shift toward remote work and the digital sphere has propelled the growth of online advertising, and DMEXCO has kept these transformative trends in the spotlight for businesses and ad tech players to follow.
The year 2022 witnessed the convergence of 560 partner campaigns beneath the DMEXCO roof, with an impressive 53% representing international enterprises. With over 40,000 avid attendees driven by a keen interest in digital business advancement, DMEXCO established itself as a paramount gathering.
As we eagerly anticipate the upcoming event, the stage is set for an even grander spectacle, brimming with an expanded community of participants and partners. Anticipations run high, promising an event that is destined to be truly extraordinary.
What’s in for 2023?
Mark your calendars for the monumental DMEXCO 2023, a significant milestone in the ongoing saga of digital evolution. On September 20 and 21, 2023, the city of Cologne will once again host this pinnacle event. This year's edition promises to be a dynamic and insightful gathering, thanks in part to the valuable support of a diverse range of partners.
So, what’s on the agenda for DMEXCO 2023?
Driving Sustainability: Grüne Startups and IAB Europe lead the charge in promoting environmentally conscious entrepreneurship and pioneering digital advertising practices.
Empowering Careers and Lifestyles: JOBVERDE and LIFEVERDE offer career growth and well-being, while Treedom champions global reforestation efforts.
Media Amplification: HORIZONT, Internet Business World, and t3n expand DMEXCO's reach while MEEDIA and W&V share groundbreaking insights.
Global Connections: bizibl, campaign, and tech.eu facilitate cross-cultural dialogue, joined by CIO Insights and Digital Doughnut.
Shaping the Future: With these partners, DMEXCO 2023 will be about innovation, sustainability, and meaningful connections.
Prepare to be immersed in a world of insights and knowledge at DMEXCO 2023, where an unparalleled lineup of more than 770 speakers is poised to take the stage. You'll have the opportunity to delve into over 200 hours of meticulously curated programs. Spanning across an impressive 14 stages, DMEXCO 2023 brings you an array of specialized discussions and sessions.
Join us in shaping the digital landscape!
Come and meet us
In the current year, SmartyAds is engaged as active participants, extending beyond attendees to present our distinctive corner booth, numbered F-026, located in hall 07.1 at Koelnmesse. If you plan to be around, do drop by; we're eager to forge new connections and explore potential collaborations!
With anticipations high, we eagerly await DMEXCO 2023, poised to deliver a treasure trove of valuable insights and chart the course for digital marketing's near future. We look forward to crossing paths in Cologne this September.
Book a meeting with us here.
Liz Tokareva, Director of In-house Products of SmartyAds