These days, advertisers face a big challenge—effectively using their data to reach the right audiences in a fragmented digital landscape. Many struggle with activating first-party data, maintaining addressability, and ensuring privacy compliance while delivering personalized ad experiences. 
 

As such, we’re working with partners like LiveRamp to ensure our customers can extend the value of their first-party data while protecting consumers’ privacy.

What is LiveRamp?

LiveRamp is the data collaboration partner of choice for the world’s most innovative companies. LiveRamp helps companies build brand and business value by collaborating responsibly with data, from using identity and addressability to unlock a vivid and dynamic customer view, to delivering advanced measurement and analytics across screens, programmatic channels, and walled gardens.

 

LiveRamp has developed the world’s leading authenticated infrastructure including RampID, its durable identifier for connecting the digital and martech ecosystem. RampID supports the ecosystem by powering connectivity through LiveRamp’s authenticated infrastructure, and enables activation across LiveRamp’s premier global ecosystem of partners. RampID also helps to resolve offline identity, enabling marketers to understand consumer touchpoints across their entire journey.
 

Why having the right data partner is key to campaign success

Nine out of ten businesses say data collaboration is key to reaching their top goals. Yet, many struggle to securely manage, activate, and maximize first-party data—especially in today’s fast-changing AdTech landscape.

A vast majority (93%) agree that better data partners would improve their capabilities, but just as many stress the need for the right partner or technology to make it work. That’s why teaming up with experienced data providers is essential for brands looking to create seamless, personalized campaigns across multiple channels.

Our partnership with LiveRamp helps advertisers unlock the full potential of their first-party data, ensuring more precise and impactful campaigns. Practically speaking, this means smooth and timely access to high-value audience segments from various data sources—including first-party data—so advertisers can target with greater accuracy.

Now, let’s explore the key benefits of this collaboration.

Key advantages for advertisers

Together, LiveRamp and SmartyAds offer significant benefits for marketers looking to drive better advertising results and stronger business outcomes:

  • Derive more value from data: Advertisers can better connect and activate their first-party data to deliver personalized experiences wherever their customers are. LiveRamp’s RampID also drives people-based marketing, making sure ads reach the right individuals.
  • Improve reach and addressability: RampID’s scale and interoperability help marketers to seamlessly connect to wherever their audiences are spending time, whether that’s browsers, mobile devices, social platforms, or CTV – as well as enable advanced use cases like suppression and frequency capping.
  • Protect consumer privacy and transparency: LiveRamp’s approach to RampID helps to mitigate the risks of data breach, universal tracking, and fragmentation that weaken other identity approaches, all while enabling ecosystem-wide connectivity.

Bottom Line

LiveRamp and SmartyAds DSP empower advertisers with the tools they need to elevate their campaigns, while also enabling them to treat data with the privacy and transparency that consumers are demanding.

If you have any questions about this partnership, or wonder how to leverage LiveRamp in your SmartyAds DSP campaigns, please reach out to your SmartyAds DSP account manager.