Two leading full-stack programmatic advertising companies, Adform and SmartyAds, announced a mutually beneficial partnership. Within the framework of this collaboration, Adform DSP will access high-quality inventory from the publishers of SmartyAds, who, in turn, will have the chance to serve the top-notch direct advertising demand of Adform.
What makes this collab so important?
From now on, global advertisers and brands that use Adform DSP will be able to access premium publishers of SmartyAds, exploring new inventory sources across various mediums and channels, including desktop, mobile and in-app. This means that their advertising platform can significantly expand capacities with new markets and millions of monthly ad impressions that SmartyAds has to offer.
The fresh influx of brand-safe, premium inventory will help Adform advertisers to run efficient campaigns that easily generate views, clicks and promote brand awareness along with customer loyalty.
Partnering with SmartyAds is a logical step towards achieving an ultimately advantageous media-buying ecosystem. Omnichannel, high-quality inventory that SmartyAds provides to us will help our advertisers make the most out of their advertising campaigns, while SmartyAds publishers will benefit from premium world-class demand. We are looking forward to developing and scaling this business relationship and hope that we will still be together in the years to come.
For SmartyAds, this partnership signifies a chance to empower publishers with the opportunity to monetize their inventory with greater impact, accessing the global pool of direct demand partners. With more advertisers bidding for impressions, inventory value increases, so publishers can count on a fair price for their inventory and, as a result, overall greater monetization outcomes.
We are very delighted and excited to ally with Adform. It is an incredibly beneficial collaboration as it allows our companies to strengthen our existing capacities and reinforce our positions as ad tech market leaders. Providing Adform DSP with high-quality inventory in great volumes is now our primary priority, since both our companies obviously win from such a valuable exchange. We believe that it was a wise move - with our joint efforts, we will elevate the standards of programmatic media-trading, making it cost-effective and transparent for publishers and advertisers.
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.
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Liz Tokareva, Director of In-house Products of SmartyAds