Every ad running through SmartyAds is analyzed by GeoEdge — one of the most established ad security platforms in the industry. This isn't an add-on feature. It's a change to how our infrastructure operates.

What GeoEdge does

GeoEdge analyzes ad creatives before they go live and monitors what happens after a user clicks. That second part matters: a lot of malicious activity - forced redirects, phishing pages, malware downloads - only triggers post-click, specifically to avoid pre-delivery checks. GeoEdge covers both layers.
When something violates policy or shows signs of malicious behavior, it gets blocked. Not flagged for manual review later - blocked.

Why publishers and SSPs should care

Publishers and SSPs working with SmartyAds get clean, well-performing inventory. Adding GeoEdge security at the platform level means that standard is now maintained automatically — without putting the operational burden on your side.

A single forced redirect on your page is enough to damage your relationship with users and, depending on the advertiser, your revenue. With GeoEdge scanning built into SmartyAds at the platform level, that risk is caught upstream. Your pages don't become the point of failure.

  • Creatives are scanned before and during delivery
  • Post-click behavior is monitored and threats are blocked automatically
  • Policy violations don't reach your inventory

Our position on this

As a programmatic platform, we sit in the middle of the chain connecting advertisers and publishers. At this level, it’s essential to detect threats where they actually originate — which is exactly why we chose GeoEdge.

About GeoEdge

GeoEdge provides ad security and verification technology to publishers and platforms globally. Their platform covers pre-delivery creative scanning and post-click behavior monitoring, and is used across the programmatic industry to detect and block malvertising, forced redirects, and ad policy violations.
 

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