For SmartyAds team – just like for other ad tech enthusiasts – the beginning of September is the most wonderful time of the year because that’s when all the brightest industry minds hurry up to the annual DMEXCO conference.

The event takes place at Cologne, Köln on September 12 & 13 and will gather 40,000 visitors, 1,100 exhibitors, and 500 speakers under one roof. The main experts, leaders, and influencers will share their knowledge and experience by holding seminars, workshops, and participating in discussions and debates.

Undoubtedly, SmartyAds team has its own visions and thoughts considering what’s hot and what’s not on the ad tech scene this year. We’ll be glad to share our insights with anyone who decides to follow us at DMEXCO - you can find us at booth #027 in the hall 7.

Why does this matter? In 2018 advertisers, publishers, media buyers, and marketers are working differently with customer experience. Involvement, gamification, the opportunity to test the feature/product or expertise becomes an integral part of the positioning, and user attention winning.

SmartyAds has been digging the trends, surveying the most popular ad formats, and gathering data from our platforms in order to understand what kind of technologies and business growth approaches are bound to change the advertising sphere in the near future. Here goes the spoiler: many of these are already transforming the ad marketplace and traditional schemes of business capitalization.

Do you want to be among the first to get the latest insights? Then make sure to contact us at events@smartyads.com. See you soon!

Written by
IRINA KOVALENKO, CMO OF SMARTYADS
June 2020