For SmartyAds team – just like for other ad tech sphere enthusiasts – the beginning of September is the most wonderful time of the year because that’s when all the brightest industry minds are massively hurrying up to the annual DMEXCO conference.

The event takes place at Cologne, Köln in September 12 & 13 and will gather 40,000 visitors, 1,100 exhibitors, and 500 speakers under one roof. The main experts, leaders, and influencers will share their knowledge and experience by holding the seminars, workshops, and participating in discussions and debates.

Undoubtedly, SmartyAds has own visions and thoughts considering what’s hot and what’s not on the ad tech scene this year, that’s why we’ll happily share it with anyone who’ll be following us at DMEXCO - go ahead and find us at booth #027 in the hall 7.

Why this matters? In 2018 advertisers, publishers, media-buyers, and marketers are working differently with customer experience. Involvement, gamification, the opportunity to test the feature/product or own expertise in something becomes an integral part of the positioning and user attention winning.

SmartyAds has been digging the trends, surveying the most popular ad formats and gathering data from own platforms in order to understand what kind of technologies and business growing approaches are bound to change advertising sphere in the nearest future. Here goes the spoiler: many of them are already transforming the ad marketplace and traditional schemes of business capitalization.

Do you want to be among the first to knows all? Then make sure to write us at events@smartyads.com. See you soon!