Our team is excited to share awesome news: SmartyAds DSP has allied with Eyeota, a Dun & Bradstreet company, a global provider of audience solutions empowering advertisers worldwide. Thanks to this collaboration, we significantly reinforce existing targeting opportunities available on SmartyAds DSP. This collaboration extends audience activation opportunities for advertisers who aim to reach exceptional sophistication in their ad message delivery across channels and regions.
The benefits of new collaboration
Our partnership with Eyeota marks a significant milestone for advertisers seeking to expand their reach and sharpen campaign targeting precision. By embedding Eyeota’s comprehensive audience insights into the SmartyAds DSP, we also simplify audience targeting for advertisers and media buyers, enabling the delivery of tailored messages that resonate with specific demographics and behaviors.
It’s a transformative step forward, offering advertisers the tools to maximize the effectiveness of their ads and connect with the right audiences in the ever-evolving programmatic landscape.
Advertisers can now seamlessly tap into Eyeota's expansive global audience marketplace, unlocking advanced targeting capabilities across global regions. With Eyeota’s audience data integrated directly into the SmartyAds DSP, advertisers can set up targeting easily and seamlessly while configuring campaign details in the campaign settings. Eyeota offers audience data spanning dozens of industry verticals and seasonal events, equipping advertisers with crucial insights and practical targeting opportunities.
Meanwhile, Eyeota’s mission also centers on empowering brands and advertisers with reliable, high-quality data to drive meaningful engagement across digital platforms. Its audience solutions are independently certified for quality assurance and are fully compliant with global privacy regulations, which ensures seamless targeting in a post-cookie landscape. Eyeota’s marketplace is designed to transform rich data sources into privacy-compliant, scalable audiences, ensuring marketers can reach specific customer segments with precision.
What it brings to advertisers
Expanding digital media campaigns globally has often been a challenge since it requires an additional pool of data from advertisers to calibrate campaigns correctly. However, this partnership enables us to overcome these challenges by utilizing Eyeota’s extensive data network, enabling advertisers to achieve precise targeting across multiple regions and channels.
This collaboration opens new doors for advertisers, offering an unprecedented range of options to enhance the reach and effectiveness of their international campaigns. This partnership makes it possible for advertisers to connect with customers on a deeper, more meaningful level through the activation of precise and data-driven targeting approaches. At the same time, Eyeota’s unified global methodology ensures that data segments available for targeting are built with a strict commitment to privacy compliance.
We are excited to enhance SmartyAds' cutting-edge platform with top-tier international targeting capabilities for digital advertising campaigns. This strengthened partnership offers advertisers the essential tools they need to drive impactful, data-driven campaigns in more regions than ever before.
About Eyeota
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. From precise 1:1 targeting to driving awareness at a massive scale, brands leverage Eyeota to deepen insights, drive growth, and enhance performance. The Eyeota Audience Data Marketplace features solutions from over 75 branded data providers across 30+ vertical and seasonal categories classified by intent, interest, ownership, purchase, past purchase, firmographics, and socio-demographic traits. Eyeota enables scalable audience targeting across various media formats, including audio, connected TV, display, digital out-of-home, mobile, retail, and social media networks.
Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a fusion of technology, identity, and connectivity that modernizes data for digital applications in over 180 countries.
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