Amazing news, SmartyAds has just partnered up with Rakuten Advertising, a division of Rakuten Group whose Internet service companies span 70+ businesses in e-Commerce, digital content, communications, fintech, and professional sports.

In particular, Rakuten Advertising is known for its innovative advertising approach across Rakuten TV, the premium home entertainment portal with exclusive free AVOD services. On top of it, the company offers its customers Rakuten Viber and Rakuten Viki advertising options. What are all of those platforms about, and what opportunities will our advertisers receive with them? Let’s find out more!

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Cross-channel digital experiences with the best global media

Rakuten Advertising lets media buyers advertise across numerous mediums, including display & native, video, mobile in-app, and, of course, digital television. With a seamless approach to media selection adopted by the company from the very beginning, advertisers can run exceptionally effective campaigns that engage viewers and communicate with them on a personal level.

About Rakuten Advertising

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into a wealth of data and background to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.

A leader in the industry since its beginnings, Rakuten Advertising, is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s most prominent Internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at

Rakuten Advertising offers a wide range of advertising possibilities within a brand-safe environment so that brands can seamlessly connect to their global network of digital media.

What are the features?

  • GDPR & CCPA compliant audience data;
  • 42+ markets;
  • Fully transparent ecosystem;
  • Curated and brand-safe environment;
  • Independently operated ad environment.

Rakuten Advertising offers several unique advertising options:

  • Rakuten TV. A leading video-on-demand platform in Europe offers a premium home entertainment portal and exclusive, free AVOD services. Supported environments include connected TV, mobile, and web;
  • Rakuten Viber. Here SmartyAds’ partners can approach consumers with highly engaging, one-of-a-kind ad experiences enabled by the Viber app;
  • Rakuten Viki. The global leader in Asian entertainment. The leading streaming video platform for Asian television, culture, influencers, and movies. It provides global primetime entertainment to worldwide audiences.

Rakuten France is the most popular B2C & C2C marketplace and France's #1 e-Commerce membership program.

110M TV sets available to advertisers at Rakuten TV

Today Rakuten TV is the single point of access for a wide portfolio of premium movies, entertainment, and news content to reach urban, educated young families and professionals.

Impactful and brand-safe opportunities:

Advertisers of SmartyAds will be able to promote their products or services with immersive formats that fit TV screens exceptionally well, with a 90% view-through rate and 97% viewability.

Read more about Rakuten TV formats here.

With this, it's also worth pointing out that Rakuten TV has robust data sources to fuel the CTV campaigns: geo (country, regions, cities), content (genre, channel, title), device type, and Rakuten exclusive TV audience segments.

rakuten segments

Rakuten Viber — The outstanding mobile reach within 190 countries

Rakuten Viber is one of the most popular advertising options offered by the company. The Viber app is a known leader among cross-platform messengers when it comes to the number of installations. The app is increasingly popular among users for its reliability and versatility — text messaging, voice and video calls, stickers, AR lenses, and bots; all of these features go far beyond the notion of a simple messenger.

rakuten vider

The app is also the only mobile messaging app with an 88% higher number of users aged 25-35 (in comparison with Snapchat, Facebook, and Twitter together). 

The daily user activity on Viber indicates that people who use the app represent active audiences who normally send 20+ messages per day, apply stickers, GIFs, and use the majority of complementary features.

Within the framework of this collaboration, SmartyAds' advertisers can benefit from engaging Rakuten Viber ad formats; find out more about them in the Rakuten Advertising ad formats guide.

Advertising during streaming content at Rakuten Viki

As a valuable channel, this platform, with a focus on Asian entertainment, allows advertisers to easily reach Millennial audiences who are tech-savvy and susceptible to ad messages. How you can benefit from advertising on the Rakuten Viki platform — read more about it in the Rakuten Advertising ad formats guide.

To wrap it up

By teaming up with Rakuten Advertising, SmartyAds opens up a brand new scope of opportunities for advertisers to reach premium audiences across the most popular mediums and inventory types. Now advertisers can magnify their ad experiences that delight audiences and reach customers where they spend most of their time. Watch out for the new partnerships that we regularly strike to strengthen your ad campaigns and traffic opportunities.

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