SmartyAds, a leading global programmatic advertising company, is excited to announce the appointment of Jakub Oleksy as its new Chief Marketing Officer (CMO). With over 18 years of diverse experience in marketing and advertising, Jakub brings a wealth of knowledge to the SmartyAds team.
As the new CMO, Jakub will be responsible for overseeing the company's global marketing strategy and expanding the awareness of its in-house and white-label solutions. His focus will be on developing marketing initiatives that deliver measurable results and strengthening SmartyAds' relationships with its clients and partners.
Prior to joining SmartyAds, Jakub held executive positions at several B2B and B2C adtech and martech companies, including Smart AdServer, Internet BillBoard, and Sparc Media. During his time in these roles, he successfully developed pan-European marketing and sales strategies, co-developed an independent programmatic trading desk, was responsible for recruiting and training large multicultural teams, and prepared and realized complex cross-media campaigns to assure business growth.
Commenting on his appointment, Jakub said,
I'm excited to be joining such a dynamic and innovative company like SmartyAds, which plays a significant role in shaping the ad tech industry and driving innovation. Joining SmartyAds provides me with a unique opportunity to contribute my expertise towards making a meaningful difference in the programmatic advertising landscape. Last but not least, the company’s culture and values, such as the emphasis on teamwork, transparency, and a shared commitment to excellence, deeply resonate with my own work ethic and professional values. I am happy to work alongside passionate individuals who share a common vision.
I look forward to working with the team to develop and implement marketing strategies that will help the company grow and succeed in the highly competitive programmatic advertising industry."
SmartyAds CEO, Vitalii Makarchuk, added, "We're thrilled to welcome Jakub to the SmartyAds team. His deep expertise in marketing will be invaluable as we continue to expand our global reach and enhance our brand presence. We're confident that Jakub's leadership and strategic thinking will help us to achieve our ambitious goals."
Jakub's appointment comes at an exciting time for SmartyAds, as the company continues to innovate and expand its suite of programmatic advertising solutions. With Jakub on board, SmartyAds is well-positioned to take its marketing efforts to the next level and build on its strong track record of success.
