The SmartyAds team will attend the Programmatic Video & TV Advertising Summit - SHIFT 2017. The event will be held in New York on November 29.

About SHIFT 2017

SHIFT 2017 is the third programmatic video & TV advertising summit to be held in New York. It is an annual one-day event that brings together more than 350 industry professionals and thought leaders. It’s a great opportunity to talk about the future of TV and video programmatic, define the opportunities, and discuss the challenges.

Video consumption has skyrocketed over recent years, creating new challenges for both publishers and advertisers. The eMarketer estimates that the budgets on programmatic video and TV will reach $17 billion by 2019. Programmatic video and TV formats allow an automated and flexible approach, which gives a perfect opportunity to deliver high-value ads across various screens.

SmartyAds at SHIFT

Video advertising creates a huge opportunity to amplify the audience’s engagement. We couldn’t ignore the chance to visit the conference dedicated to the pressing issues of video consumption, such as brand safety, viewability, price, etc. Our team would be happy to talk about the subtelties of programmatic video, SmartyAds cutting-edge technology for online advertising, as well as our initiatives.

Let's set up a meeting!

To schedule a meeting with the SmartyAds team at SHIFT 2017 please drop us an email at events@smartyads.com.

Written by
IRINA KOVALENKO, CMO OF SMARTYADS
June 2020