Like many other publishers that embark on the shore of Google AdSense monetization, you are probably looking for a viable solution to get the most out of your inventory. It’s no wonder that Google AdSense pops into your mind first when you think of generating income through advertising. Around 40,602,083 live websites are currently using Google Adsense because it is one of the most renowned platforms allowing publishers to easily monetize their websites and blogs without having to meet a minimum daily number of visits.
Still, there are tons of different options that can successfully substitute Google AdSense, but why exactly would you need them? Let’s discover the reasons why publishers look for alternatives to this solution and review what options are there. Then let’s see how to correctly select the alternative platform according to your needs.
Why do publishers search for alternatives to Google AdSense?
- Eligibility. Google AdSense says that publishers are not required to meet a certain number of daily visits, making it very appealing at first sight. At the same time, one cannot be sure that their blog or website will be accepted by default — the approval process will take into account a lot of criteria, including content and how valuable it is. In case it turns out you had fraudulent activity on your inventory, your AdSense account can also be blocked without the opportunity to restore it. For this reason, before you start working with AdSense, it is important to read and follow all their terms and conditions to avoid violating their rules.
- Revshare. No matter what platform you use as a publisher for monetization, a certain share of the commission that advertisers pay for the ad placement, goes to the ad network. With Google AdSense, publishers earn around 68% but some alternative options take a smaller percentage for their service.
- Customization of ads. Some options give more freedom in terms of ad customization so that publishers could better adjust the look and feel of the advertising experience their visitors receive. AdSense is pretty standard in this sense so publishers are often searching for more supported formats elsewhere.
- Languages. AdSense for sure supports a lot of different languages, however, some representatives of minor languages can still struggle with finding the right option. For this reason, they select a different, localized solution.
- Diversifying the income sources. Working with more partners means more opportunities to earn; this is why publishers are normally working with several partners at once. Alternative ad networks help them out by providing more revenue sources and boosting their eCPMs to a higher level.
- Scaling the business to an entirely new level. Monetizing your inventory only with AdSense is one thing but sometimes publishers want to enter a completely new level of income and for this, they decide to build their own solution. Acting as solution owners, they don't only monetize their own inventory and get profits from it, they manage the entire media trading between the partners they integrate, and, consequently, receive much greater profits.
What are the main alternatives?
Today we’ve created a list of the top alternatives to Google AdSense and delivered it to you in the convenient pdf format. We’ve compared the options according to the supported traffic types, monetization models, types of deals, payment terms, and most defining features necessary for publishers.
We’ve also inspected the differences between AdSense, Ad Manager, and Ad Mob. Finally, we’ve reviewed how publishers can scale up and create their own white-label solutions to raise their business to a completely new level.
Interested to find out more? Download the pdf now!
Iryna Sieliutina, Head of Content Strategy of SmartyAds