DMEXCO is a global digital marketing exposition and conference that has been taking place every year in Cologne since 2009. This massive event sets the vector for the development of the entire digital advertising industry. In recent years, the direction of digital marketing has become especially relevant because of the ongoing pandemic of Covid-19. Many companies have been forced to move to a remote working mode and move a large part of their activities into the digital space. Therefore, the field of online advertising continues to grow and evolve, and DMEXCO is at the forefront of all the changes.
Main 5 reasons why SmartyAds team attends DMEXCO
Inspiration from all over the world
Specialists and experts come to DMEXCO from all over the world, so it's no surprise that many different languages can be heard at the show. Leading representatives of their areas of expertise will make presentations that will enrich our knowledge as well. The exhibition is also a great opportunity to exchange experiences with colleagues from other countries and learn what marketing trends are gaining momentum in their region.
DMEXCO will feature about 600 speakers on 12+ different stages. This is a great opportunity to be the first to learn about the newest and most advanced technologies in the field of digital marketing and thus the first to adopt them.
After being shifted online for the last two years because of the pandemic, DMEXCO will open its doors to visitors again this September in Cologne. A long-awaited event will take place offline so the excitement is really building up. Since 2009, the event has become a melting pot for many experts and participants on the digital scene. Thought leaders, innovative minds, ad tech visionaries and everyone involved in the digital economy come together here to share their experiences and discuss trends that will shape our future any time soon. Last year we could see inspiring presentations of famous people and network with other professionals online. Meantime, full halls, agenda bursting with appointments, real-life experiences with highly esteemed colleagues, and lots of spontaneous meetings in the walkways - are those things that we particularly look forward to.
New products on the market
There's the Startup Village, which includes brand-new projects as well as new ventures by big companies like Google. Here you can see prospective projects and get some more ideas for your own business development.
Plans for Q4
The 4th quarter of the year starts in September, and the show is a great place to tweak your plans for it so we can quickly test the new insights gained from the conferences. This is an excellent opportunity to put theory into practice almost immediately.
That is the slogan of DMEXCO this year. It stands for: stay Curious, Act consciously, take Responsibility, and create special Experiences. And we are going to follow every letter of this inspiring slogan because it fits our values and aspirations perfectly.
Looking forward to seeing you soon!
It's also a chance for us to build valuable partnerships to expand our capabilities and create useful connections. It's great for everyone who uses our services too, as we're constantly improving our level of service as a result.
We hope to meet you at the venue, as this impressive event is definitely not to be missed, especially if you're as involved in the field of digital marketing as we are. See you in Cologne!
Irina Kovalenko, CMO of SmartyAds