CTV Interactive

Advertising with SmartyAds

CTV Screen TV
Phone

Who we are

SmartyAds is an independent full-stack advertising company that has been developing programmatic tech platforms since 2012. Our mission is to equip advertisers with granular targeting, the broadest reach, and strong campaign controls that enable them to reach audiences across screens, channels, and immersive formats like CTV.

Who we are

What we do

We build a robust programmatic infrastructure that includes solutions for seamless media trading. Our entire network delivers 400 million monthly unique visitors with over 1.1 billion monthly impressions across the world.

Recognition and Achievements

G2 Summer 2021 G2 Winter 2021 G2 Fall 2021 G2 Winter 2022 G2 Spring 2023 G2 Fall 2023 Forbes The Sammy SIA Winner 2020 Martech International Business 2018 Red Herring The Drum Dadi 2018 The Drum Digital Advertising 2021 EVA 2023

Accredited

IAB Member IAB Registered Vendor Tag Member

Brand Safety Partners

Mediatrust Pixalate

Why Interactive CTV?

CTV has become critical for a full-funnel solution to maximize reach and build a brand among key audiences.
CTV Interactive will bring you much closer to achieving your Business Goals!

What You Achieve
With CTV

  • Improve the effectiveness of your advertising efforts by new media
  • Create and expand brand awareness
What You Achieve With CTV

What You Achieve With CTV Interactive

  • Improve marketing ROI
  • Increase social interaction and social sharing
  • Improve brand recall by making a lasting impression on participants
  • Differentiate from your competitors and stand out
  • Gain access to advanced analytics
    to refine your advertising approach
  • Boost conversions and sales
  • Generate higher-quality leads
  • Gain new customers
  • Increase customer loyalty
What You Achieve With CTV Interactive

Your favorite digital capabilities — on TV!

With SmartyAds you can address the right users down their customer journey on any device, in any environment, or channel.

Interactive CTV Ads —
How Do They Work?

Run CTV ad formats that directly engage with customers and encourage them to act instead of passively viewing the message.

The combination of digital programmatic advertising capabilities with an immersive experience on TV lets you implement unique advertising tactics across CTV campaigns in different verticals and industries.

Interactive CTV Ads — How Do They Work?
34% With a PC / Laptop
PC / Laptop
TV
TV Tuner
49% with a
Smartphone
Smartphone
Line

Automotive industry

The CTV Interactive video can help viewers to explore the interior and exterior of the car, receive personalized messaging based on their location and to request details about local dealerships.

1

The viewer hovers over the options on the screen to choose a car color

TV Legs
TV Remote
2

The viewer presses the button and enters the details for the callback

Auto TV Legs
Auto

Tourism

Target your audience when they look for vacation variants. Similarly, the viewers can receive the ad with excursion offers when they just arrived in the destination country. The ad can contain videos, information, and buttons with a call to action.

1

The viewer browses interactive content from the gallery

TV Legs
TV Remote
2

The viewer chooses the tour, reads the details, and makes a booking

Tourism TV Legs
Tourism

Fashion

Benefit from CTV Interactive advertising running the campaign for Fashion. Fashion videos enhanced with QR codes enable stores to lead customers directly to the Purchase Stage. Having immersed the user in the atmosphere of owning a new thing, replace the familiar CTA button with a QR code. Give users the opportunity to fully enjoy a new way of shopping. …And get ready to count your conversions.

1

Showing the ad with an option to scroll the product gallery

TV Legs
TV Remote
Source
2

Demonstrating the selected product with a QR code that leads to the landing page of a Product-of-Interest

TV Legs
Fashion

Online shopping is a multiscreen activity

Shopping Dress
Shopping Dress White
+
Shopping Dress White Shopping Cart
of people have used multiple
devices sequentially to shop online
Line
Shopping Clock
Smartphones’ accessibility enable
spur of the moment shopping
19% Planned
81% Spontaneous

Real Estate

On CTV you can easily target and retarget local audiences who search for purchasing or renting the real estate. CTV Interactive enables visual tours to showcase the property inside and outside. Use calls to actions and/or interactive elements to encourage viewers to act. The best way to sell property – provide an opportunity to “live” there.

1

The viewer finds the right house in the gallery. The viewer selects the house, takes a 3D tour or watches a video

TV Legs
TV Remote
2

The viewer presses the button and enters the details for the callback

Real Estate TV Legs

CTV game

Let your potential users experience the gameplay on a big-screen TV with a playable ad format! Use playable ads to showcase the logic of the game and then lure them in by offering immediate installation that leads to the play store. Spice up your call-to-action with Special Offer and count new subscriptions!

1

The user tries the gameplay during the first 25 seconds

TV Legs
TV Remote
2

The user sees the notice with an offer to download the full version

TV Legs
Game

Ready to Work With Us?

Nikita Plastomak
Nikita Plastomak

FAQ

What industries can benefit the most from Interactive CTV ads with SmartyAds?
Our clients successfully use Interactive CTV across verticals such as automotive, tourism, fashion, real estate, e-commerce, and gaming. Whether you’re showcasing a 3D property tour, offering a travel booking, or enabling instant purchases via QR codes, our CTV formats adapt to your industry’s needs.
How can Interactive CTV improve my campaign performance?
With Interactive CTV, you can boost brand recall, increase social shares, and drive more conversions. Campaigns often see higher-quality leads thanks to deeper audience engagement, advanced targeting options, and real-time analytics that help refine your strategy.
Can Interactive CTV ads integrate with QR codes for instant mobile engagement?
Yes. QR code integration is one of the most effective ways to bridge the TV-to-mobile gap. Viewers can scan the code directly from their TV screen to access product pages, sign-up forms, or special offers, enabling an instant path to purchase without leaving the comfort of their couch.
How do I get started with an Interactive CTV campaign?
Simply reach out to our team to discuss your goals (fill in the form). We’ll help you select the best interactive formats for your industry, set up precise targeting, and launch your campaign across premium CTV inventory.

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