Connected TV is where stories are watched,
brands are noticed, and impressions actually land.
Connected TV (CTV) can deliver video ads to your audiences when they are watching content on internet-connected televisions — through smart TVs, streaming devices, and apps like on-demand and live streaming platforms. Think of it as television advertising rebuilt for the digital age: immersion of a big screen TV meets precision and measurability of digital.
Streaming captures
of all TV watching time
CTV ads achieve
high completion
Advertisers agree –
CTV delivers stronger targeting
than linear TV
Let your ads appear on the biggest screens in the right households — combining high-impact storytelling with data-driven delivery to drive true brandformance outcomes.
Your ads appear on the biggest screen in the household, driving higher recall, awareness, and message retention while supporting measurable upper- and mid-funnel performance.
Activate brand campaigns in relevant households using data-driven targeting that aligns brand storytelling with clear performance objectives.
Manage reach and frequency with precision to deliver consistent exposure without over-saturation, wasted impressions, or inefficient spend.
Launch campaigns alongside premium, brand-safe content that protects brand equity while delivering scalable, performance-driven reach.
CTV is flexible by design — and powerful across objectives.
CTV works well for launching campaigns that introduce your brand in high-impact, full-screen environments.
CTV helps you create memorable first impressions where storytelling matters most.
You can reinforce your omnichannel strategy when advertising beyond mobile and desktop.
You can Use CTV as the anchor channel that amplifies performance across digital touchpoints.
SmartyAds DSP is built for advertisers who want clarity, control, and scale when running CTV campaigns across global markets. Here’s what sets us apart.
SmartyAds DSP connects advertisers to high-quality CTV and streaming inventory across multiple channels, suppliers, and content providers worldwide, enabling brands to reach audiences in premium, brand-safe environments.
With SmartyAds DSP, advertisers can manage CTV alongside other digital channels from a single interface, while aligning messaging, frequency, and budgets across the entire media mix.
SmartyAds DSP helps advertisers to address only relevant households which is enabled by strong targeting capabilities, empowered by LiveRamp and Eyeota segments.
CTV campaigns on SmartyAds DSP are intelligently managed in real time. Our algorithms continuously optimize bidding to ensure media buyers capture only the most valuable impressions.
On SmartyAds DSP you can create effective creatives for CTV right inside of your dashboard. No designers needed – proprietary creative builder feature lets you craft and launch effective and memorable ads in seconds.
Within built-in streaming apps and TV interfaces
Such as set-top boxes and connected media players
Offering on-demand and live streaming content
On connected television ecosystems
We’ve compiled the list of best CTV platforms where you can familiarize yourself with available top market options. As one of the top options for CTV advertising, SmartyAds can offer media buyers all perks of advertising on CTV, including great targeting options, real-time optimization, access to the premium CTV publishers and much more.
