Brands and Agencies

Brands and Agencies

Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
Advertising Solutions
Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Publishers and App Developers

Publishers and App Developers

Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
Monetization Solutions
Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Referral Program
We solve your business contacts' adtech challenges. Your image and income thrive.
Special Suite of Services
Elevate your advertising game with our additional services and take your business to new heights
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Educate yourself about ad tech, programmatic, and advertising.
Learn more about the business side of product development

CTV Interactive

Advertising with SmartyAds

Get started
CTV Hero Screen
CTV Hero Phone

Who we are

SmartyAds is an independent full-stack advertising company that has been developing programmatic tech platforms since 2012. Our mission is to equip advertisers with granular targeting, the broadest reach, and strong campaign controls that enable them to reach audiences across screens, channels, and immersive formats like CTV.

Who we are

What we do

We build a robust programmatic infrastructure that includes solutions for seamless media trading. Our entire network
delivers 400 million monthly unique visitors with over 1.1 billion monthly impressions across the world.

Recognition and Achievements

  • iba18
  • sia
  • martech
  • forbes
  • sammy
  • n-america-winner
  • hp-2021-summer
  • hp-2021-winter
  • hp-2021-fall
  • hp-2022-winter
  • drum-dadi
  • drum-adv

Brand Safety Partners

  • pixalate
  • mediatrust
  • protectedmedia


  • tag
  • iab-member
  • tcf

Why Interactive CTV?

CTV has become critical for a full-funnel solution to maximize reach and build a brand among key audiences.

CTV Interactive will bring you much closer to achieving your Business Goals!

What You Achieve With CTV

  • Improve the effectiveness of your advertising efforts by new media
  • Create and expand brand awareness
What You Achieve With CTV

What You Achieve
With CTV Interactive

  • Improve marketing ROI
  • Increase social interaction and social sharing
  • Improve brand recall by making a lasting impression on participants
  • Differentiate from your competitors and stand out
  • Gain access to advanced analytics to refine your
    advertising approach
  • Boost conversions and sales
  • Generate higher-quality leads
  • Gain new customers
  • Increase customer loyalty
What You Achieve With CTV Interactive

Your favorite digital capabilities — on TV!

With SmartyAds you can address the right users down their customer journey on any device, in any environment, or channel.

Interactive CTV Ads —
How Do They Work?

Run CTV ad formats that directly engage with customers and encourage them to act instead of passively viewing the message.

The combination of digital programmatic advertising capabilities with an immersive experience on TV lets you implement unique advertising tactics across CTV campaigns in different verticals and industries.

CTV Favorite
34% With a PC / Laptop


34% With a PC / Laptop


of the times that viewers watch TV, it is with another device
CTV TV Tuner
49% With a


Automotive industry

The CTV Interactive video can help viewers to explore the interior and exterior of the car, receive personalized messaging based on their location and to request details about local dealerships.

The viewer hovers over the options on the screen to choose a car color
The viewer presses the button and enters the details for the callback
CTV Screen Auto 2


Target your audience when they look for vacation variants. Similarly, the viewers can receive the ad with excursion offers when they just arrived in the destination country. The ad can contain videos, information, and buttons with a call to action.

The viewer browses interactive content from the gallery
The viewer chooses the tour, reads the details, and makes a booking
CTV Screen Tourism 2


Benefit from CTV Interactive advertising running the campaign for Fashion.
Fashion videos enhanced with QR codes enable stores to lead customers directly to the Purchase Stage.
Having immersed the user in the atmosphere of owning a new thing, replace the familiar CTA button with a QR code. Give users the opportunity to fully enjoy a new way of shopping.
…And get ready to count your conversions.

Showing the ad with an option to scroll the product gallery
Demonstrating the selected product with a QR code that leads to the landing page of a Product-of-Interest
CTV Screen Fashion

Online shopping is a multiscreen activity

CTV Shopping Dress
CTV Shopping Phone CTV Shopping Plus CTV Shopping Laptop
of people have used multiple
devices sequentially to shop online
of people have used multiple
devices sequentially to shop online
CTV Shopping Clock
CTV Shopping Clock
Smartphones’ accessibility enable spur of the moment shopping

Real Estate

On CTV you can easily target and retarget local audiences who search for purchasing or renting the real estate. CTV Interactive enables visual tours; to showcase the property inside and outside. Use calls to actions and/or interactive elements to encourage viewers to act.
The best way to sell property - provide an opportunity to “live” there.

The viewer finds the right house in the gallery. The viewer selects the house, takes a 3D tour or watches a video
The viewer presses the button and enters the details for the callback

CTV game

Let your potential users experience the gameplay on a big-screen TV with a playable ad format! Use playable ads to showcase the logic of the game and then lure them in by offering immediate installation that leads to the play store.
Spice up your call-to-action with Special Offer and count new subscriptions!

The user tries the gameplay during the first
25 seconds
The user sees the notice with an offer
to download the full version
CTV Screen Game

Ready to Work
with Us?

Nikita Plastomak
Let's Talk