Brands and Agencies

Brands and Agencies

Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
Advertising Solutions
Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Publishers and App Developers

Publishers and App Developers

Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
Monetization Solutions
Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Referral Program
We solve your business contacts' adtech challenges. Your image and income thrive.
Special Suite of Services
Elevate your advertising game with our additional services and take your business to new heights
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Educate yourself about ad tech, programmatic, and advertising.
Learn more about the business side of product development

Self Serve DSP

Programmatic media buying made simple
Sign up Request a Demo

SmartyAds DSP is a user-friendly self-serve advertising platform for running targeted, measurable and engaging ads that turn your audiences into customers. SmartyAds DSP is an award-winning technology and was listed in The Omnichannel Demand-Side Platforms Landscape, Q2 2023, issued by Forrester, one of the world’s most influential research and advisory firms.

Do More While Spending Less Time

  • Single-View Dashboard

    A single transparent, one-view dashboard lets you manage campaigns in one place, optimize media budget and obtain full information about traffic and campaigns’ performance from custom-generated reports.

  • Clear & Easy Navigation

    Ever got lost in the settings? With SmartyAds DSP setting up an ad campaign gets easy - start in the matter of clicks. We simplified and optimized the flow to the core to let you spend less time on campaign launch and management.


3-Steps Campaign Launch

  • Choose a Campaign Type

    Choose a Campaign Type
  • Fill In Campaign Settings

    Targeting, budget distribution, dayparting, filters, optimization, tracking
    Fill In Campaign Settings
  • Upload Creative

    Set up creative choosing from the library or 3rd party tag. You are all set!
    Upload Creative

Accelerate Media-Buying With
The Power of Automation

SmartyAds DSP helps advertisers to run AI-powered programmatic ad campaigns across channels, formats, geos, and business verticals. With smart AI and ML decision-making algorithms, you spend minimum effort while getting maximum efficiency from your campaigns. Leverage proprietary SmartyAds DSP features to boost your campaign performance on the go.

  • More Impressions, Lower CPM

    Adaptive CPM helps you get more impressions for the same price/spend by adjusting your bids to the most optimal level.

  • Saved Advertising Budgets

    A smart bidding mechanism keeps your bids optimal yet competitive enough to win impressions and prevent overspending.

  • More Clicks on Your Ad

    With a click booster feature activated, your campaign will automatically receive significantly more clicks and recognition.

  • Predictable Outcomes

    With optimization rules, you can prioritize or automatically remove sources - according to criteria you set.

Dynamic and interactive Ad Formats

Build your own creative library with engaging desktop, mobile, in-app, and CTV ad units. Upload tag-based creatives from major creative tools directly to Smartyads DSP and enjoy advanced tracking and optimization.
Rich Media
  • Desktop
  • Mobile Web
  • In-App

SmartyAds performance DSP opens a gateway to banner, interstitial, mobile display, in-banner video, and rich media ad formats. Serve banner ads in various sizes and configurations, including IAB Leaderboard, Skyscraper, and Billboard.

  • Desktop
  • Mobile Web
  • In-App
  • CTV

Wrap your content into immersive pre-, mid-, and post-rolls or rewarded video ad formats and appeal to broader audience segments. Combine various video ad formats on SmartyAds DSP and reach peak ad message performance.

  • Desktop
  • Mobile Web
  • In-App

Use DSP for native advertising with in-feed, in-app, custom, and recommendation widgets that seamlessly blend with website’s interface, deliver additional value to the users and maximum ROI to advertisers.

Rich Media
  • Desktop
  • Mobile Web
  • In-App

Creatives that play, expand, and float on the screen are available in SmartyAds DSP as rich media formats. Select among interstitials, pushdowns, sliders, expandable banners and add third-party creatives in JS tags, HTML or JavaScript.

new Audio
  • Desktop
  • Mobile Web
  • In-App
Deliver personalized audio advertising experience powered by programmatic targeting in real-time. Advertise with audio to effectively capture the attention of audio content listeners.
new DOOH
  • Outdoor
    Digital Displays
Reach your audiences outdoors by broadcasting your ad messages on immersive digital screens in public places: office buildings, private airports, health & fitness venues, etc.

Varied Targeting

Reach your target audiences exactly when they need a product or service like yours. Channel your ad message to the right people at the right time and screen to turn ad viewers into customers and brand fans.

  • Geolocation
  • GPS
  • Language
  • Time of the day (dayparting)
  • Timezone
  • Browser
  • OS
  • Device brand
  • Connection type
  • IAB categories
  • Carriers
Single Out Impressions That Are Right For You
  • Use filters
  • Apply your own whitelists and blacklists
  • Only aim for impressions within bid price you set
  • Set your rules to prioritize or exclude inventory
  • Retarget audiences in your subsequent campaigns

Capabilities That Matter

  • Campaign Builder
  • Campaign Management
  • Campaign Analysis
  • Advanced Targeting

    Let the right message find the right person while applying targeting options. Find your customers across channels - desktop, mobile, in-app, and CTV.

  • Retargeting

    Users who once visited your website are 90% more likely to convert. Catch up on them on different screens and devices while launching retargeting campaigns.

  • Dayparting

    Select days of the week and the exact time when your campaigns will be running (by hours). Deliver ad messages to your target audiences when they are most active.

  • Budget Distribution

    Limit the daily spend, the number of daily impressions per visitor/IP based on your goals and budget. Set up budget distribution to keep your spend optimal.

  • Bid Price

    While adjusting the campaign, set a comfortable bid price to define how much you are willing to pay per ad impression.

  • List Management

    If you have blacklists and whitelists - add them to the system and choose exact websites, certain pages, or applications that you want to include or exclude from ad serving.

  • Self-Serve Advertising

    Use one convenient dashboard to access all essential tools for launching and running campaigns in seconds.

  • Outstanding Customer Service

    Our skillful professionals will help you to seamlessly navigate, optimize, and measure your advertising campaigns, providing you with support and advice.

  • Automated Optimization

    Instruct the system on what kind of sources you want to prioritize or omit. Apply CPM optimization and click booster to let the campaign reach its peak performance.

  • RTB Deals

    Purchase high-quality traffic on real-time bidding programmatic auctions. Maximize your profits with an automated and efficient per-impression media-buying process.

  • Direct Deals

    SmartyAds DSP is also well-adjusted for direct deals (non-RTB deals). Go to the “Inventory” section and enter the direct deal ID to trade directly with your publishers.

  • Top-Notch Inventory

    You access the finest quality inventory from RTB, PMP auctions, our direct SSP publishers, and global partners like Google, Xiaomi, Meitu, KaiOs, and others.

  • Analytics In Real-Time

    Measure any metric in real-time via automatically generated reports - ad spend, the number of served impressions, CTR, win rate, and more.

  • Conversion Tracker

    Understand your performance better by tracking conversions through available third-party tags - a conversion Pixel or Postback.

  • Campaign and Creative Analysis

    Right in the DSP dashboard, you will see your best-performing campaigns and creatives. React faster to changes and address new raising opportunities.

  • Ongoing Improvement

    Have a question about your campaign performance, analysis, or future improvement? Our friendly account managers are here to help you out.

  • Transparency

    Our DSP is our own proprietary technology that we've built to ensure that all the payments in the system are fair and transparent.

  • Clear Payment Terms

    Register for free, make a deposit on SmartyAds DSP, and you are free to run impactful and memorable branding ad campaigns.

Trusted Supply Partners

SmartyAds is trusted by thousands of businesses globally for proved traffic quality, extensive 8+ years of experience, and an exceptionally safe advertising ecosystem. Our traffic partners include:

  • smaato
  • cheetahmobile
  • bidmachine
  • google
  • admixer
  • mobfox
  • opera
  • loopme
  • reface
  • mezzomedia
  • rakuten
  • eskimi

Creative Partners

  • jam

Award-Winning Technology

SmartyAds DSP has been highly praised by ad tech experts and acknowledged with International awards.

hp-2021-summer hp-2021-winter hp-2021-fall hp-2022-winter hp-2023-spring forbes sammy sia drum-adv martech iba18 n-america-winner drum-dadi

Happy Customers

Nothing we love more than seeing our customers happy.
Wondering what they say about us? Read testimonials on G2:

What Do You Like Most?
Tried SmartyAds DSP to air campaigns for my clients in technology and education niches. Both campaigns were in-app - for the first one I used an interstitial banner and for the other one rewarded.
What Do You Like Most?
I have been working with this DSP since summer 2020, with this platform I have traffic in many business verticals, so my campaigns always perform very well.
What Do You Like Most?
If you want to get your campaign deliver with good inventory at good speed I would recommend the Smarty.

Global Reach Through All Geos and Business Verticals


Global Monthly Impressions

  • North America
    500 000 000
  • South America
    300 000 000
  • Europe
    300 000 000
  • Africa
    70 000 000
  • Middle East
    180 000 000
  • Central Asia
    50 000 000
  • Russia
    90 000 000
  • Southern Asia
    150 000 000
  • Eastern Asia
    90 000 000
  • South-Eastern Asia
    190 000 000
  • Oceania
    85 000 000

Starting Is Easy!

  • 1

    Register your free personal account on DSP

  • 2

    Fill the budget, create campaigns, upload creatives

  • 3

    Run and manage campaigns in real-time

Need a Simple and Easy-to-Use
Tool For Media buying?
Sign up or request a demo.

Frequently Asked Questions f.a.q

  • Payment
    What budget should I have to start a campaign? (min. prepayment)

    The first minimum prepayment is $1000 (the amount for all subsequent prepayments is $500). Minimum prepayment is essential for winning impressions and keeping your bids competitive.

    What are the payment terms of your DSP?

    DSP works on a prepayment basis - to activate your DSP account you’ll have to fund it first (in the Billing section of the dashboard). Payment methods - credit cards, wire transfer. Note! Before you make payment make sure you meet our privacy policy, demand policies, and our terms of service.

    What payment models do you support (CPM/CPC/CPA etc.)?

    We work only on the CPM (Cost Per Mille) model. So, it means that we will charge you for every thousand impressions served through our DSP.

  • Campaigns
    What are the most common sizes on your DSP?

    We work with all standard IAB sizes. Most popular are:

    • For desktop web: 300x250, 728x90 and 160x600
    • For In-app: 320x50, 320x250, 320x480 and Interstitial
    • For CTV: 1920x1080
    What are your bid floor rates?

    Our current floor rates for the creatives are as follows:

    • Banner - $0.5
    • Native - $0.7
    • Video in-app - $3.0
    • CTV - $10
    How do you ensure traffic quality?

    We use Protected Media and Pixalate on a daily basis together with our own in-house solutions to scan and verify all kinds of traffic and inventories.

  • Targeting & Retargeting
    What verticals do you work with?

    Our DSP has traffic across all popular verticals except those prohibited by our demand policies. Make sure you also read our privacy policy, and our terms of service.

    What types of conversion tracking does your self-service ad platform support?

    Third-party impression analytics tag, Postback URL, Conversion Pixel.

    Can I target campaigns by language or by certain domains or apps?

    Yes, SmartyAds DSP supports it all.

Get In Touch!

Request a Demo