Brands and Agencies
Publishers and App Developers
Enterprises and Ad Tech Partners
The process of data adjustment in order to link one company’s user ID to another, so that the ad exchange or ad network could merge the existing user data for a single person. This information is gathered by the publisher and sold to the advertiser.
The cookie data includes browsing behavior, user personal information, and login forms. This is the basis of programmatic approach without which the targeting is not possible.