Cost per install in mobile advertising (CPI) indicates the amount of money that needs to be spent in order to get one app installed on a smartphone or tablet. CPI model is used for mobile user acquisition campaigns where advertisers or app marketers pay per app installation.
The value of cost per install may be fluctuating from time to time and depend on the characteristics of advertising platforms, geo region, platform (IOS or Android), ad format, size, the season of the year, etc.
You can select specific device types, operating system versions, platforms, geos, and other target parameters on CPI programmatic platform in order to show the ads only to the relevant users and enhance their engagement. Cost per install mobile advertising platform will also let you track the efficiency of each campaign and analyze them in real-time. Learn more!