Brands and Agencies

Brands and Agencies

Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
Advertising Solutions
Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Publishers and App Developers

Publishers and App Developers

Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
Monetization Solutions
Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners

Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Referral Program
We solve your business contacts' adtech challenges. Your image and income thrive.
Special Suite of Services
Elevate your advertising game with our additional services and take your business to new heights
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Success stories
See how SmartyAds has helped its clients achieve their business goals.
Whitepapers
Educate yourself about ad tech, programmatic, and advertising.
Blog
Learn more about the business side of product development

Cost per install in mobile advertising (CPI) indicates the amount of money that needs to be spent in order to get one app installed on a smartphone or tablet. CPI model is used for mobile user acquisition campaigns where advertisers or app marketers pay per app installation.

Cost per installation: what it depends on

The value of cost per install may be fluctuating from time to time and depend on the characteristics of advertising platforms, geo region, platform (IOS or Android), ad format, size, the season of the year, etc.  

CPI cost per install on SmartyAds platform

You can select specific device types, operating system versions, platforms, geos, and other target parameters on CPI programmatic platform in order to show the ads only to the relevant users and enhance their engagement. Cost per install mobile advertising platform will also let you track the efficiency of each campaign and analyze them in real-time. Learn more!