Geo-Targeting Meaning and Definition

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Home > Glossary > Geo-Targeting

The method that allows showing the visitors advertisements that correspond to their geolocation, - the country, city, region. Such geo-targeting makes the impressions more relevant to the audience, raise the campaign effectiveness, and create the most user-friendly content and interface.

The information about user geolocation is gathered with an IP address or the information about country indicated by the user after account registration.