SmartyAds SSP integrations — your key to achieving the best possible yields from media-selling. We believe in innovation and offer plenty of opportunities for publishers who are looking for the most flexible technology that adapts to their needs and delivers really decent monetization outcomes.

Choose your integration path!

We offer a wide range of integration types to help you find the perfect fit for your unique goals and technical setup requirements. No matter what ads you’re serving as a publisher — banner ads on the web, native formats in an app, engaging audio, CTV ads, or something else — our diverse integration options ensure smooth delivery, enhancing the user experience while maximizing revenue potential.

Let's overview each integration type to define what kind of benefits they can bring to your monetization strategy.

JS Tag: Direct web page

Direct web page Tags are easy to implement; you just simply copy and paste the code into the website. Here are the benefits of this integration:

  1. Seamless interaction with dynamic content on web pages.
  2. Simplified implementation and support of scripts, reducing development time.
  3. Performance enhancement: execution on the client side reduces server load, accelerating page loading.
  4. Tags can be placed on any part of the page, including header, footer, or within content, offering flexible placement options.

JS Tag: Async Tag

The async Tag allows for the asynchronous loading and execution of code on a web page, offering benefits such as:

  1. The Tag helps to prevent timeout issues by enabling JavaScript code to load asynchronously on a web page, enhancing speed and user experience.
  2. Ads are loaded in parallel with other page elements, reducing loading times and improving responsiveness.
  3. Asynchronous embedding of scripts optimizes the performance of the web page by avoiding blocking of other page elements.

Flexi Slot

Flexi Slots are adaptable ad placements that adjust in size and combine various ad units, creating more opportunities to attract a larger pool of bids:

  1. Flexi Slot dynamically adjusts in size and combines various ad units, expanding the pool of bids and maximizing publishers' revenue potential.
  2. By providing flexible ad sizes, this placement enhances overall site performance and allows for better alignment with content, leading to improved engagement.

API

API integration streamlines the process of incorporating ads, offering publishers a convenient solution to monetize their websites or applications effectively. The benefits are:

  1. Simple implementation process.
  2. Supports a variety of ad formats, allowing publishers to offer diverse and engaging content to their audience.

The Google Ad Manager Tag facilitates the integration of ad placements on a website through the Google Ad Manager platform; key benefits include:

  1. Flexible control over the location and display of advertising content, optimizing the loading of ad resources for better performance.
  2. Inserting the Google Ad Manager Tag into the admin interface is a straightforward process for publishers, requiring minimal effort and technical expertise.

Prebid.js

Prebid.js is an easy integration for publishers that are already using any ad server; the benefits are:

  1. Prebid.js allows integration with various auction systems, providing publishers with flexibility and access to a wide range of demand partners.
  2. Control over auction strategies enables publishers to optimize revenue and ad performance based on their specific needs and preferences.
  3. Prebid.js fosters competitive bidding for ad space on the website, ultimately increasing revenue for publishers. It ensures that a publisher's ad slot is always monetized and actively participates in auctions, maximizing revenue opportunities.

Prebid Mobile

Prebid Mobile is a solution designed to optimize monetization strategies for mobile applications:

  1. Prebid Mobile offers improved efficiency in monetizing mobile applications, providing publishers with effective tools and strategies to maximize ad revenue.
  2. Publishers using Prebid Mobile have the flexibility to configure the ad auction according to their specific needs and preferences, ensuring optimized performance and revenue generation.
  3. Prebid Mobile supports advanced ad formats such as rewarded video ads and native ads, allowing publishers to offer engaging ad experiences while maximizing revenue opportunities.

VAST Tag

VAST Tag is a standardized integration that enables the distribution of video ads across multiple platforms and players:

  1. VAST Tags provide control over the placement and timing of video ads, helping to optimize revenue while preserving a smooth viewing experience.
  2. Provides a streamlined language for communication between ad servers and video players.
  3. Cross-device compatibility of VAST tags ensures that video ads are delivered seamlessly to a wide range of audiences, regardless of the device they use.

VPAID Tag

VPAID integration enables dynamic video ads with interactive features, enhancing user engagement:

  1. Users can click, interact, and access additional features within video ads, making the advertising experience more immersive.
  2. VPAID provides improved tools for tracking user engagement and ad effectiveness.
  3. VPAID broadens the scope of video advertising, allowing advertisers to create dynamic and captivating ad experiences.

JW Player

JW Player offers a robust media player and video streaming platform, ideal for publishers looking to efficiently deploy video ads without their own player:

  1. JW Player adapts video content to various devices and browsers, ensuring seamless playback across different screen sizes and Internet speeds.
  2. Publishers can customize the player's appearance to align with their brand, enhancing the viewer experience.

SpringServe

SpringServe is a platform for managing video content advertising, offering advanced tools for optimization and monetization:

  1. SpringServe allows publishers to utilize various ad formats, such as instream, out-stream, and in-game video advertising, and offers flexible targeting settings.
  2. Integrating the SpringServe Tag into the admin interface is a straightforward process for publishers, demanding only a basic level of effort.
  3. The platform automates and optimizes ad placement processes for efficient monetization.

IronSource

IronSource is a comprehensive platform for mobile applications designed to facilitate monetization strategies and enhance app visibility:

  1. IronSource provides various monetization solutions, such as rewarded videos, interstitial ads, and banners. Publishers can choose the formats that best fit their app and audience to maximize revenue.
  2. Incorporating the IronSource Tag is a simple process for publishers that requires no specialized skills — just access to the IronSource platform.

If you are interested in maximizing your advertising revenues with any of the above-mentioned integrations, don't hesitate to register on our SSP platform or contact our team at publishers@smartyads.com for more details. Haven't found the integration you were looking for?

Contact us anyway! We’re always open to exploring new opportunities to meet the needs of our partners.

Let's collaborate!