11 Simple Tips to Increase Your Website Traffic
It’s always a headache when you launched a good-quality website but it still doesn’t get as many visits as it deserves. What’s even worse, lack of visits and high bounce rate results in sub-zero revenue. If this sounds familiar, it’s time to rectify the situation and increase your website traffic.
Last time we discussed how to increase a website traffic applying advertising strategies. Email marketing ad campaigns, search engine optimization, writing corporate blog posts, and other ways to drive traffic to the website are the must, but work only in long-term.
Many people are wondering: “How to spark a quick web traffic boost, literally in a few days?” We have investigated the question to make sure the aim is realistic and came up with these 11 tips.
Tip #1: Adjust Your Meta Tags
Even though meta tags don’t affect your search engine ranking in 2018 anymore according to Google, title and description are still the first things your prospects see in the search results. Thus, meta tags are the primary factors that define whether a user visits your website or not.
To increase traffic to your website, make sure that your titles and descriptions are no longer than 60 and 230 characters respectively. Otherwise, their endings will display as “...”, which is not reader-friendly.
Also, include long-tail and LSI keywords to add more search value to your content. Note, that titles which cause the highest increase in web traffic contain numbers and/or trigger words like “You”, “Ways”, “How to”, “New”, “Win”, “Free”, etc.
Tip #2: Propose Guest Blogging to 15 Influencers
You may have amazing content writers on your team, but blog posts made by experts in your niche significantly expand your reach and add credibility to your website’s blog. Moreover, guest bloggers often share great content they write on social media and on their own websites. Better reach = better chances to be spotted by users.
Why 15? It takes no more than 1 day to compose and send 15 emails. At least one or two influencers will agree to write for you, especially if you offer them a fair compensation: this can be a part of their blog monetization strategy. However, they may do it for free and only ask for links to drive more traffic to their blog.
Tip #3: Volunteer to Write Blog Posts Elsewhere
This is a flip side of the previous tip: in this case, you take the role of a guest blogger on third-party sources.
The main advantage of this method is that you get their whole user base to generate free traffic to your website. Just adhere to this rule: write only for blogs that have your target audience among their readers. Ideally, these resources should show a high engagement rate and a lot of Facebook and Twitter shares.
For example, if you run a website dedicated to social media marketing software, you may try to write for Social Media Today, Tech Crunch, and Convince & Convert.
How much traffic guest blogging can drive? If you optimized it well and the subject is right you can receive up to thousands of visitors from one blog post in several days after publication.
Tip #4: Launch an Email Marketing Campaign with Social Media Sharing Options
Did you know that an email with at least one social media sharing option generates a 30% higher click-through-rate? The survey on email and social media marketing integration says that adding 3 or more options skyrocket your CTR by 55%. This button can be added in minutes and increase your traffic the day you sent this email.
Getting traffic to your website is based on one simple principle. Let’s imagine you sent 100 emails to your targets. An average CTR is around 4%, so roughly 4 people will visit your site. But, in this email marketing campaign, you also embedded a Facebook sharing button. An average Facebook user has 155 friends who will also see your piece of content. Of course, ⅓ of them can be inactive, so we may affirm that adding sharing options automatically equals sending another bunch of 100 emails.
Tip #5: Republish 3 Existing Blog Posts on Medium
Medium is a democratic publishing platform with over 60 million monthly readers where everyone can share their ideas. It’s focused on blog-like content, so a lot of brands (among them are The Economist, Coinbase, and Financial Times) use Medium as another source of website traffic.
The best thing about Medium: you don’t need to write original content. The platform allows the users to syndicate their existing blog posts to their Medium accounts. This takes less than 3 minutes.
To get the maximum increase in website traffic, you need to rise to the top in your category so you also have to always come up with a catchy headline.
Tip #6: Answer a Few Questions on Quora
Why don’t prove yourself as an expert on Quora, the hugest question-and-answer platform on the web? For instance, if you are a programmatic expert, answering relevant questions like
This technique increases traffic to your website or particular web page: you may include a link in your bio or add it in the answer as a source of additional information. Those who need in-depth data on the topic will visit your site or even subscribe.
Tip #7: Enable Push Notifications in Browser
Have you ever noticed pop-up windows on some websites that suggest you get notifications from them? The good example is Facebook: if you enable this option, you will receive notifications about new messages and event reminders in the browser.
Enable this option for your website and drive more traffic from the visitors that will return on it receiving the notification. Instead of sending newsletters to your audience politely ask them whether they would like to receive pop-up notifications about new blog posts, product updates, and discounts in their browser.
Tip #8: Update 2 Old Blog Posts and Expand Them to 2,000 Words
Take a look at the graph below: the search result #1 (which gets 33% of all website traffic by this query) is 1950 word long on average, according to Backlinko. This happens because people love great in-depth articles and long-reads, same do the search engines.
Expand your posts to at least 1500-2000 words including all relevant information. Analyze trends in your industry, popular long-tail keywords, and top Quora questions related to your topic. Then write up what’s missing. Also, don’t forget to update your older content, add the new data and publish again.
Tip #9: Run a Giveaway
Giveaways are contests popular among Instagram bloggers. They ask followers to complete a short list of easy actions — follow their account, like 5 latest posts, publish a specific Instagram story, etc. — and promise to give away some products for free to winners. After 2-3 days a few people receive their gifts when the blogger enjoys an increased number of followers.
If your business has Instagram, you may offer one of your products or services for free right there. If you don’t, it’s possible to send giveaways via an email address or publish as a banner ad on another website through the Demand Side Platform. The word “FREE” is the most powerful trigger for the majority of people, so giveaways always result in boosted website traffic, sales, and subscription rates.
Tip #10: Join the Demand Side Platform
All the methods mentioned above are about how to increase website traffic for free. But if you are looking for the surest way to boost site visits for business, choose digital advertising.
Read here about What DSP is
If you still place the ads manually, you have to consider an automated solution for real-time-bidding — a Demand Side Platform for the number of reasons.
DSP enables advertisers to target only relevant users across the world: the ones that meet certain criteria: location, browser type, age, and other variables. The algorithmic buying helps to determine the optimal bid for the ad impression and automatically close the deals real-time.
Furthermore, through such platform, you can get an access to detailed reports on your campaign, fine-tune it and optimize the media buying process based on obtained data.
Tip #11: Publish 5 Native Ads Instead of Display Ones
And if you already use a DSP, but you want to increase traffic even more, we recommend you to shift your focus from regular display ads to native advertising.
Native ads are 52% more visually appealing to users. Appearing less pushy and more organic, native ads bring 0.2% CTR on average when display ads demonstrate much lower results - 0.05%. Use display ads for retargeting campaigns and focus efforts on native ads when it comes to website traffic driving.
So if you get 100 visitors from display ads today, a native ad will bring you 25x more tomorrow. If you publish 5 advertisements, you’ll get 10,000 instead of 500.
Conclusion: Driving Traffic to Websites is Easy
Experiment with several tips and see which are working better for your business.
One-time traffic boosts are great: they show that people actually find your website interesting, all you needed was a little push forward. Still, without a well-thought overall marketing and advertising strategy, you can’t guarantee the results.
You need to create a plan for each element of marketing strategy — email and social media marketing, SEO, advertising, etc. And when it comes to the last one, a Demand Side Platform is a long-term investment that comes in handy every time you deal with advertisements.
Join SmartyAds Demand Side Platform and increase your website traffic on the day-by-day basis.
IRINA KOVALENKO, CMO OF SMARTYADS