Artificial intelligence can significantly improve advertising strategies, assist marketers in achieving tangible results, and drive business growth. To implement AI effectively, it’s important to examine how successful and renowned companies paved their way with AI.
In today’s article, I decided to give you an overview of the best AI advertising campaigns globally so you can get inspired. As a bonus, you will explore my own perspective on how effectively these famous brands leveraged AI.
9 best AI advertising examples
Let’s take a look at the most famous AI ads examples and discover how they captured the attention of the global audience with the indispensable help of AI.
Coca-Cola
This international company of soft drinks certainly knows how to launch stunning artificial intelligence advertising campaigns. They are at the forefront of marketing innovation, and their recent advertising campaigns are great proof of this statement.
Their “Create Real Magic” platform became a memorable breakthrough in the world of advertising as they smoothly implemented AI. How? The developers combined the endless possibilities of Chat GPT-4 and DALL-E to create a tool that produced images based on the text input.
The public was thrilled with its launch and created thousands of user-generated images. People were highly engaged and motivated to visit their platform and create art with their branded visuals. The company not only enhanced its relationship with the audience but also drove them to its website, created a big buzz around its brand, and increased sales.
By the way, Coca-Cola didn’t stop there and even used AI to create a special flavor for the limited edition. The future is indeed here!
Heinz
Here is also one of the most impressive AI in advertising examples from a global brand that produces condiments and a variety of sauces, but it’s most famous for its ketchup.
The brand also incorporated generative AI and launched a collaboration with the DALL-E tool to engage with the public and see how they see the bottle of ketchup. By introducing text prompts, users got high-quality images of how they see Heinz bottles. The human imagination is immense; just look at these amazing images from the broad public.
Their campaign went global, and the brand received unprecedented engagement — they generated over 800 million views and got coverage in the most prestigious international media outlets.
It’s another great example of how to effectively engage with the audience, enhance your brand image and recognition, and drive revenue. Despite its simplicity, this idea is the most representative example of the transformative power of AI in creating impact in marketing and advertising strategies. Powered by advanced technologies, even the simplest concepts can help you achieve extraordinary results and take your ad efforts to a whole new level.
BMW
A multinational German company that produces luxury cars has successfully implemented artificial intelligence in marketing examples. The brand decided to turn its cars into digital masterpieces through the power of generative AI. To bridge the gap between art and technology, the brand launched this stunning campaign that combined both and perfectly represents how art can be aesthetically combined with vehicles. The designs are inspired by the works of renowned artists across the globe.
As art speaks directly to the souls of their customers, they get mesmerized by the visual experience created by the brand. This strategy made clients feel tempted to buy cars of this specific brand over other cars that are as functional but for a much more reasonable price.
The BMW team is convinced that AI can generate impressive and extraordinary imagery, which is why they were inspired for this ad campaign. Just look at the image below and appreciate all the beauty of the designs AI created for the brand. I can only imagine how many sale deals they closed, and I want you to keep this idea in mind for your future ad campaigns as well.
Nutella
Who doesn’t know the popular hazelnut spread by Italian company Ferrero? Right, there is no one who wouldn’t know about this chocolate goodness, especially after their “Nutella Unica” campaign.
The brand definitely took personalization to a whole new level. Nutella had prior experience in enabling their customers to personalize jar labels and create special individual messages. However, with the advent of AI, they came up with an even better ad solution.
They leveraged algorithms to create a limited-edition series of jars with unique, colorful designs generated by AI. As a result, they had 7 million eye-catching packaging designs that were sold in Italian supermarkets within only one month. Although each jar was different, their branding and logo were still recognizable, so any confusion was impossible. Their campaign was a smash. It was also reinforced with an online and TV ad campaign to promote their limited packaging.
It’s an excellent example of how technologies can be used to create highly engaging and unique experiences that can solidify connections with their customers.
Let’s proceed with other examples of AI in advertising.
Nike
The globally recognized corporation designing athlete apparel, footwear, and accessories fully harnessed the power of artificial intelligence and predictive analytics. For its 50th brand anniversary, it highlighted the greatness of American tennis legend Serena Williams.
Nike always celebrates the achievements of the legendary athletes. This time, the brand decided to showcase the stunning evolution of Serena Williams throughout the years. With the unparalleled assistance of smart algorithms and machine learning, the company created a virtual match-up between Serena of 1999 and Serena of 2017 to demonstrate how her skills and techniques evolved over time.
Machine learning modeled and recreated her playing style, decision-making, shots, etc., based on the footage from the archives. The campaign was truly remarkable, and to promote their efforts, the brand broadcast this match on YouTube to almost 1.7 million people. The company did an excellent job and is indeed one of the most exemplary generative AI advertising examples.
Meta
The parent company of Facebook, Instagram, and WhatsApp doesn’t require any introduction.
This one goes beyond any ad examples because the corporation didn’t use artificial intelligence in its advertising campaigns but enabled users to launch advertising campaigns seamlessly with the unmatched assistance of AI.
The company has launched AI Sandbox specifically for advertisers to expand the advantages of their Meta suite. This tool is projected to bring even more advertisers to the platform as it facilitates the process of creation of highly targeted campaigns.
Not only can it create different text variations based on the initial user’s input, but it can also generate different image backgrounds to make the ads more diverse, engaging, and effective. AI can also do automatic image outcropping for different platforms and ad formats so advertisers can significantly save their time and focus on what truly matters.
Personally, I absolutely love this tool for creating AI generated ads examples and can say that it can be a great complement to SmartyAds demand side platform.
Starbucks
A global coffeehouse chain has revolutionized the coffee experience with AI. The company founded its own artificial intelligence and machine learning program, “Deep Brew”. This program focuses on delivering a more personalized customer experience to the younger generation as well as swiftly adapting to their ever-evolving needs and preferences.
The company aims to deliver better digital offerings, improve interactions with customers, optimize store operations, improve the maintenance of their coffee machines, manage inventory, and search for perfect store locations based on large amounts of data analyzed with the power of AI and ML.
They not only simplified plenty of their daily operations but, more importantly, took their customer service to a whole new level. As employees will have more time as technologies help them with manual tasks, they can connect with the clients on a more personal level to give them the attention they deserve. Such a positive interaction with the brand will definitely make clients return to their coffeehouses.
Ben&Jerry
A famous brand of ice cream featuring iconic flavors also effectively implemented AI to boost their product development. The brand came up with an exciting idea of utilizing generative algorithms to create images of different breakfast-themed ice cream flavors and connect with their customers in a very interesting way.
AI has analyzed large amounts of data and generated some pretty delicious and very colorful jar designs that the public highly appreciated. Just look at what modern technologies can do! These AI generated advertisements made me want to eat these ice creams right away. I’m sure that the company will keep employing technologies, and soon, we will hear more news from them!
Virgin Voyagers
A cruise line brand has partnered with the world-famous Jennifer Lopez in an AI-powered campaign. The company has implemented the so-called “Jen AI” to create an AI-generated version of the artist. In the campaign, JLo represented the brand's Chief Celebration Officer. This campaign has generated a huge fuss around the brand and has become one of the most memorable ones in recent years.
So what’s the campaign about? Basically, it motivated users to visit the company website and plan their customized trips with the assistance of the Jen AI tool. The tool was full of interactive elements that made the engagement rates very high. Virgin Voyagers promoted its brand in a unique way, and its interactions with the website and company skyrocketed. The attention of the international audience was unprecedented.
Key insights from artificial intelligence advertising examples
Here are my top brief insights from these spectacular and powerful creative AI ads.
- Don’t be scared to use AI. It’s an exciting tool that can strengthen your business in so many ways, including advertising.
- Stay up to date with the latest AI tech trends. They truly evolve at a rapid pace, so be the first to implement them to beat the competition.
- Leave space for creativity and experimentation. Let your imagination lead you to new and out-of-the-box ideas that can fully transform your ad game.
- Analyze successful campaigns of competitors and feel free to ideate and generate new approaches. Learning from the best is a perfect way to get started and come up with new ideas relevant to your business.
- Find unconventional and interesting ways to engage with customers. As you can see, most brands choose interesting ways to interact with their clients.
- Connect with your audience beyond selling points. Don’t just sell your services or products. Try to connect with your audience in another, more meaningful way, and the number of loyal customers will grow exponentially without even trying.
- When launching an ad campaign — keep your branding strong and visible. The campaign needs to be highly memorable so that interested people can recognize your brand in future encounters.
Get the most out of A/B testing and continuously optimize your efforts. Testing is always a great idea. - When having doubts and not knowing which approach works better — try them out both and then make a well-informed decision backed with solid data.
- Integrate your campaign across multiple channels to reinforce the outcomes. Cross-channel integration is crucial for an exhaustive and cohesive brand message.
- Adapt your ad campaign and AI implementation to your overall business goal, not vice versa. The AI ad campaign needs to serve you and not the other way around. Use all its potential to cover your specific goals and objectives.
I hope these AI ad campaigns inspired you today and now you will consider using AI to boost client engagement, connect with your audience on a more personal and deep level to create meaningful relationships, and nurture loyalty and trust. Remember, it’s all about giving real value to the audience, not only closing deals.
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