Most marketers today struggle because they struggle to discover something measurable, aside from just plain advice or tools. They need to learn from real examples and real brands – and already implemented creatives they could learn from.
At the same time, best ai advertising campaigns are outstanding because they use several approaches to crafting memorable ads. They don’t just focus on one approach but leverage different tactics and cases to boost their results. Today, prepare yourself for the brief overview of the best AI advertising campaigns, because we have great examples and inspiration tips. Plus, I will discuss here hacks on how brands really apply all AI advertising strengths today.
Key Takeaways:
- Business growth is more and more driven by AI. WE prepared 9 top AI-driven examples in advertising to learn from (provided by renown brands).
- Personalization is the key for such brands like Coca-Cola, Heinz, BMW, or Nike. AI is driving it automatically today and helps companies drive more awareness and sales faster.
- ChatGPT-4 and DALL-E, in particular, can help drive creative campaigns. It is also useful with generating user-generated content and creating unique creatives – those that usually resonate better with customers.
- Nutella and Virgin Voyagers applied AI in ads for crafting personalized ad experiences. This led to better engagement and loyalty in the long run.
- Customer service and also ad creation are key points that companies like Meta and Starbucks automated thanks to application of new tech. They improved both creative and operational aspects.
- SmartyAds DSP is created with ad intelligence in mind along with efficient automation based on real-time bidding. It has bidding optimization that ensures the most optimal CPMs, creative resizer and creative builder, analytics and a lot of useful tools for media-buyers.
Mind that in order to achieve great results with AI ads examples, brands usually don’t focus only on a single design implementation with AI. They also apply a whole set of measures, like optimization, analysis, and proper testing to develop a working strategy.
So, to achieve the best results, you can apply AI in the following way:
First of all, analyze and get inspired by AI advertising examples
Create creatives (aka ads)
Use A/B testing to discover the most winning options
Use AI-driven optimization tools and analytics to discover what really works.
Today we will discover how those examples can be used in practice. We will go beyond just inspiration, but will discover what types of personalization engines they used, how they achieved what they have planned. Finally, how you can borrow their practices to apply in your own strategy.
What Is AI Advertising
Machine learning, predictive analytics, and automation – all of those are essential elements of AI advertising. This type of advertising is defined by approaches that help to automate ads and make them more precise and personalized for users.
How it differs from traditional advertising – it is simply more accurate, data-driven, and automated as ad operations are performed by machines under human supervision – generative AI, LLMs, real-time data processing, and adaptive algorithms enable campaigns to continuously learn from user behavior.
Benefits of AI Advertising for Businesses
There are lots of benefits to remember:
Improved Campaign Performance and ROI
How does it become possible? Simply – by constant analyzing of user behavior, better adjusting creatives up to their interests, and delivering higher conversions.
Reduced Manual Work and Errors
Repetitive tasks and daily grind of designers and marketers gets reduced, so they can finally focus on more important strategic decision making and analysis.
Faster Optimization
Unlike manual campaigns, the AI-ones can be adjusted by themselves in the constant loop of self-learning. They underline the patterns and can act upon improvement without human intervention.
9 Best AI Advertising
Time to learn from the AI powered advertising examples to understand what they can bring to your strategy.
Coca-Cola
As a big and renowned company of soft drinks – this one certainly knows how to run artificial intelligence advertising campaigns. Having a large team of creative workers and marketing employees, they have the chance to maintain really steady flows of interesting creative approaches.
Their "Create Magic" platform was a huge success in advertising. They used AI well. The developers used Chat GPT-4 and DALL-E to create a tool that made images from text. TO make it a reality, they created a tool that creates images based on text input that makes the work faster.
People loved it when it launched and made thousands of images. They were really engaged and wanted to visit the platform and make art with Coca-Cola visuals. Coca-Cola got closer to its audience. Most importantly, they also got them to visit the website, created a lot of excitement around its brand and sold more produce.
Heinz
Here is also one of the most impressive AI in advertising examples from a global brand that produces condiments and a variety of sauces, but it’s most famous for its ketchup.
The brand also incorporated generative AI and launched a collaboration with the DALL-E tool to engage with the public and see how they see the bottle of ketchup. By introducing text prompts, users got high-quality images of how they see Heinz bottles. The human imagination is immense; just look at these amazing images from the broad public.
Their campaign went global, and the brand received unprecedented engagement — they generated over 800 million views and got coverage in the most prestigious international media outlets.
It’s another great example of how to effectively engage with the audience, enhance your brand image and recognition, and drive revenue. Despite its simplicity, this idea is the most representative example of the transformative power of AI in creating impact in marketing and advertising strategies.
BMW
BMW wanted to mix art and technology so they created a campaign that combined both. This campaign shows how art and cars can look great together. The car designs are inspired by artists from around the world. The brand used AI to make its cars look like digital masterpieces. The campaign perfectly represents the combination of art and vehicles. This one belongs to popular streaming ads examples.
Art really talks to people in a way. And the BMW brand makes a nice picture that people like to look at. This makes their audiences want to buy cars from this brand. The brand makes people want to buy their cars even if they cost more.
In the example below you can see examples of their cars and how they effectively apply art in their tuning and design. Thus, they decided to use art also in their ad campaigns, and today it is possible only with onboarding AI into your ad creation process.
Nutella
Since the beginning of the brand’s life, its founder has positioned Nutella not as an average substitute for chocolate, but as a completely new product. Nutella delivers a real example of brilliant marketing year over year.
Once they started an advertising campaign calling on the whole world to “start the day with Nutella”. They informed people that one serving of their product is needed to consume a large number of sufficient vitamins and ingredients. As a result, the use of their products has become a symbol, a kind of wounding ritual for an entire generation.
In the past, the company also organized the “Largest Continental Snack with Nutella” in Germany. The event was included in the Guinness Book of Records and once again proved to the public the influence of the global brand.
Later on, an artificial intelligence advertising campaign came to the surface. They started developing unique AI generated ads and packaging thanks to the proliferation of new tech. As a result, they sold 7 million eye-catching packages in Italian supermarkets. In particular, they also used ChatGPT-4 and DALL-E.
The designs were really unique, which catched attention of customers. But even more importantly, they advertised it on connected TV advertising campaigns. This is why their efforts were recognized widely on CTV interactive screens.
Let’s proceed with other examples of AI in advertising.
Nike
The globally recognized corporation designing athlete apparel, footwear, and accessories fully harnessed the power of artificial intelligence and predictive analytics. For its 50th brand anniversary, it highlighted the greatness of American tennis legend Serena Williams.
Nike always celebrates the achievements of the legendary athletes. This time, the brand decided to showcase the stunning evolution of Serena Williams throughout the years.
With the unparalleled assistance of smart algorithms and machine learning, the company created a virtual match-up between Serena of 1999 and Serena of 2017 to demonstrate how her skills and techniques evolved over time.
Machine learning modeled and recreated her playing style, decision-making, shots, etc., based on the footage from the archives. The campaign was truly remarkable, and to promote their efforts, the brand broadcast this match on YouTube to almost 1.7 million people. The company did an excellent job and is indeed one of the most exemplary generative AI advertising examples.
Meta
The parent company of Facebook, Instagram, and WhatsApp doesn’t require any introduction.
This one goes beyond any ad examples because the corporation didn’t use artificial intelligence in its advertising campaigns but enabled users to launch advertising campaigns seamlessly with the unmatched assistance of AI.
The company has launched AI Sandbox specifically for advertisers to expand the advantages of their Meta suite. This tool is projected to bring even more advertisers to the platform as it facilitates the process of creation of highly targeted campaigns.
Not only can it create different text variations based on the initial user’s input, but it can also generate different image backgrounds to make the ads more diverse, engaging, and effective. AI can also do automatic image outcropping for different platforms and ad formats so advertisers can significantly save their time and focus on what truly matters.
Personally, I absolutely love this tool for creating AI generated ads examples and can say that it can be a great complement to SmartyAds demand side platform.
Starbucks
Artificial intelligence ads changed their approach to marketing. A global coffeehouse chain has revolutionized the coffee experience with AI. The company founded its own artificial intelligence and machine learning program, “Deep Brew”. This program focuses on delivering a more personalized customer experience to the younger generation as well as swiftly adapting to their ever-evolving needs and preferences.
The company aims to deliver better digital offerings, improve interactions with customers, optimize store operations, improve the maintenance of their coffee machines, manage inventory, and search for perfect store locations based on large amounts of data analyzed with the power of AI and ML.
They not only simplified plenty of their daily operations but, more importantly, took their customer service to a whole new level. As employees will have more time as technologies help them with manual tasks, they can connect with the clients on a more personal level to give them the attention they deserve.
Ben&Jerry
The brand came up with an exciting idea of utilizing generative algorithms to create images of different breakfast-themed ice cream flavors and connect with their customers in a very interesting way.
AI has analyzed large amounts of data and generated some pretty delicious and very colorful jar designs that the public highly appreciated.
Just look at what modern technologies can do! These AI generated advertisements made me want to eat these ice creams right away. I’m sure that the company will keep employing technologies, and soon, we will hear more news from them!
Virgin Voyagers
Best AI advertising campaigns also include Virgin Voyagers. A cruise line brand has partnered with the world-famous Jennifer Lopez in an AI-powered campaign. The company has implemented the so-called “Jen AI” to create an AI-generated version of the artist.
In the campaign, JLo represented the brand's Chief Celebration Officer. The campaign focused on several important things. For example, it clearly delivered the value of their tool. As you see, it motivated the users to use Jen AI because this way they could plan their unique trips. Interactive experience was also the key to engagement.
AI ad campaigns helped Virgin Voyagers to showcase their brand in a completely new light. They used the new approach and they achieved what they have planned – attention and engagement of the international audience.
Conclusion
Here are my top brief insights from these spectacular and powerful creative AI ads.
- Experimenting with AI is not something dangerous for your campaigns. Don’t be afraid to try it out but first, think about the areas of application where you need it most.
- Be sure you have the team or professional that spots all the trends of AI advertisements – trends evolve faster than you can imagine.
- Create amazing threads in social media with sharp questions and discussions.
- Make brainstorms with your internal experts and make it in your social media. Ask your audiences to get involved into discussions – they can ask questions and your experts can aptly reply.
- Make sure to involve your experts. For example, when you create AI campaign designs, show the result to your internal experts, adjust the results closer to their feedback and only after that launch in the open web.
- Omnichannel advertising. As your audiences today are scattered between gadgets and different types of screens, omnichannel experiences become increasingly important. Use tech to adapt each creative to a new channel.
- Discover the areas where your campaigns constantly fail. It can be low click through rates, or it can be low sales. It can be low engagement and so on. Think of how new smart tech can help you with that pain point and apply it to solve the problem.
The most important lesson that we have discovered today is that AI-generated ads are very powerful. However, the media buyer needs to remember that in order to achieve impactful results, they need to combine the spheres where those automations come handy. For this one could use programmatic media buying solutions.
This way, A/B testing is important to prognose the outcomes and choose better creatives. Different formats like video, display, interactive will deliver most value across channels, which also increases reach. Finally, with AI analytics you can faster discover obstacles and act upon them quickly.
Consider SmartyAds your trusted partner for AI-enhanced advertising
SmartyAds offers a user-friendly demand-side platform with extensive sets of features that make programmatic advertising simple and effortless. Launch, manage, optimize, and run targeted and measurable ads with ease. Choose from plenty of ad formats and deliver the most personalized and engaging campaigns to draw your audience's attention.
Clear navigation enables users to get the most out of the platform without previous experience. With a single-view dashboard, it’s extremely easy to evaluate your ad campaigns' performance and identify improvement areas.
The core AI-powered features of SmartyAds DSP that make us stand out from the competition are advanced targeting, dynamic CPM, click booster, frequency capping, and so much more. Now is the right time to explore all the capabilities of DSP and fully transform your advertising game.
Start your AI-powered ad journey today with SmartyAds DSP!
FAQ
AI-generated ads are those creatives that get generated by LLMs. Design is not the only way advertising uses artificial intelligence. It can be used to optimize, and personalize campaigns. It can generate visuals, automate bidding, improve targeting, and predict which messages resonate best with audiences.
No, AI marketing campaigns make it possible for all kinds of companies to adjust their operations so that creatives are crafted very quickly and efficiently. It also helps to improve optimization without human interactions, so that ads bring in more engagement, more clicks, and sales.
Brands in retail, automotive, travel, food & beverage, fashion, and tech industries – they all know how to apply smart tech for efficient results. They use it for personalization, for design creation, for analysis, and for ongoing improvement.
As we have described above, the best examples include those that diversify ad approaches for different segments and kinds of customers. BMW, Nutella, Coca Cola – all those prove that attractive designs coupled with right strategies deliver outstanding results.
