Online advertising has become an indispensable tool for any business looking to grow its customer base and boost revenue. With so many online advertising platforms available, it can be challenging for businesses to determine the most effective platform to invest their advertising budget in.
While Google Ads has traditionally been the go-to platform for many businesses, social media platforms have gained significant traction in recent years as viable alternatives for eCommerce advertising. Social ads and PPC ads today can boost eCommerce sales across multiple channels, and this also applies to other types of digital advertising.
This article will explore the best eCommerce advertising platforms in 2023, including Google Ads and media platforms. Plus, it will provide insights into how businesses can leverage these platforms to optimize their online advertising campaigns.
Important eCommerce Statistics for 2023
So let's dig a bit into eCommerce business and the landscape of eCommerce sales in 2023.
More sales in eCommerce niche for 2023
The projected growth rate for eCommerce sales in 2023 stands at 10.4%; this shows the growing trend for online purchases. As the proportion of retail purchases conducted through online channels is expected to reach 20.8% in 2023, the anticipated rise in eCommerce sales is hardly surprising.
With the surge in online shopping, businesses have the potential to expand their customer base and generate greater revenue. eCommerce can prove to be a valuable tool whether businesses seek to boost sales incrementally or undertake a complete transformation, transitioning from a startup to a full-fledged organization.
eCommerce market will account for trillions of dollars
The eCommerce industry will account for $6.3 trillion by the end of 2023. By 2026, its worth will grow to $8.1 trillion. A key advantage of eCommerce is its ability to facilitate sales to customers worldwide, regardless of their location. With access to the brand's online store, customers can make purchases from anywhere, even if they are located on the opposite end of the world.
This offers a tremendous opportunity for businesses that previously had a local or national focus to expand their reach globally. In this task, digital marketing software will be their best helper.
Amazon advertising platform will account for more than 37.8% of eCommerce sales
Amazon has become synonymous with household names like Kleenex and ChapStick, as it is a go-to destination for customers searching for a specific product. With its global reach and vast online marketplace, Amazon is at the forefront of eCommerce sales, making it a logical choice for consumers.
Walmart, Apple, eBay, and Target are closely behind Amazon in the world of e-commerce sales. It only makes sense to tap into the potential of these industry giants when looking to make purchases online. Later, we will review the Amazon ads to launch effective ad campaigns.
Marketing campaigns are held internationally
It often happens that customers can't find their favorite brands locally. For this reason, more than half of these individuals turn to global options.
This shift towards cross-border shopping highlights the power of eCommerce to transform businesses into global organizations. By embracing eCommerce, businesses are not limited to local customers and can reach a worldwide audience.
The potential for expansion and growth is vast, and businesses can tap into new markets without being bound to their geographic location. The global reach of eCommerce allows businesses to break down traditional barriers and provides limitless opportunities as brands can target audience wherever they go.
eCommerce brands lose customers because of shipping, taxes, and fees
A significant proportion of online shoppers, approximately 50%, have reported that additional fees, such as shipping and taxes, act as a deterrent during the checkout process and can dissuade them from completing their purchase.
This is not the only factor that can hinder a successful purchase, as other barriers exist. Requiring shoppers to create an account, slow delivery times, website privacy concerns, and a lengthy or convoluted checkout process are additional inhibitors that can cause frustration and ultimately result in the loss of potential customers.
It is imperative for businesses to simplify and streamline their checkout process while addressing customer concerns and providing a seamless shopping experience. By doing so, they can increase their chances of retaining customers and fostering a loyal customer base.
Mobile eCommerce is expected to grow even more
The majority of online shoppers, a staggering 91%, utilize their smartphones to make online purchases. In today's society, people rely heavily on their smartphones, regardless of whether they use an Apple, Android, or another type of device. As a result, many consumers opt to use their phones for online shopping.
Therefore, eCommerce businesses must prioritize mobile optimization to create a seamless shopping experience on mobile devices. While it is important to ensure that the website functions well on desktops, it is almost crucial to ensure that the website is mobile-friendly.
With this, it's also important to say that advertisers should prioritize digital advertising platforms that are capable of serving multiple ad formats suitable for a mobile experience - dynamic search ads, youtube ads, video ads in general, and the wide range of social media ads.
Social media are perfect for online ads
Although Google ads and paid ads, in general, are still very popular, Twitter, Facebook, Instagram, and other social media platforms bring brands much closer to their customers. For this reason, the best online advertising platforms oftentimes have the option to advertise on social media and on websites/in apps alike.
Social media commerce and social media marketing are rapidly growing the sales in this niche are expected to reach $2.9 trillion by 2026.
This phenomenon is not a fleeting trend, as research indicates that social media commerce will continue to be a popular platform for online purchases and will result in trillions of dollars in sales over the next few years.
Therefore, any eCommerce business that lacks a brand presence on major social media platforms is likely to miss out on the significant revenue potential of social media commerce.
In the United States, social media commerce has already become the norm, with 96.9 million people making online purchases on platforms such as Facebook and Instagram (paid social media ads).
However, this number is expected to grow even further, with an anticipated 18% increase to 114.3 million social buyers.
Facebook and other social media platforms account for 50% of purchases
With a staggering 90% usage rate among marketers globally, Facebook reigns as the leading platform. Following closely behind, Instagram claims second place with a respectable 79% adoption rate.
As of the fourth quarter of 2022, Facebook proudly holds the title of the largest online social network worldwide. Boasting an impressive monthly active user base of approximately 2.96 billion, it solidifies its dominance in the digital realm.
In today's digital era, Facebook and other media platforms have emerged as powerful catalysts for consumer behavior, revolutionizing the way we shop and making a significant impact on the retail landscape.
With their massive user bases and advanced targeting capabilities, these platforms have become a breeding ground for businesses to reach their target audience and drive sales. In fact, recent studies have shown that media platforms now account for a staggering 50% of all purchases, making them an indispensable channel for brands to connect with consumers and generate revenue.
The ability to showcase products, gather customer reviews, and leverage influencers' reach has transformed social media into a thriving marketplace, blurring the lines between browsing and buying. As these platforms continue to evolve and integrate eCommerce functionalities, we can expect them to play an even more dominant role in shaping consumer purchasing behaviors in the future.
Best online advertising platforms
1. Facebook Ads
Facebook Ads is a robust and highly effective online advertising platform that allows businesses to reach a massive audience of over 2.8 billion monthly active users. With its extensive user data and powerful targeting options, Facebook Ads enables advertisers to create customized campaigns tailored to specific demographics, interests, behaviors, and locations.
The platform offers a wide range of ad formats, including image ads, video ads, carousel ads, and more, allowing businesses to showcase their products or services in engaging ways. Additionally, Facebook provides comprehensive analytics and insights to track campaign performance and optimize advertising strategies.
Targeting options and audience reach
Facebook's targeting options are one of its key strengths. Advertisers can target users based on various criteria, such as age, gender, location, language, interests, hobbies, and even specific life events.
This level of granular targeting ensures that ads are shown to the most relevant audience, increasing the chances of conversions and return on investment. Furthermore, Facebook's extensive audience reach across different demographics and regions makes it a valuable platform for businesses looking to expand their customer base.
Benefits and success
Facebook Ads offers numerous benefits for businesses. Firstly, it provides a cost-effective advertising solution, allowing businesses of all sizes to create campaigns within their budget. The platform also offers advanced optimization tools, such as lookalike audiences and conversion tracking, to improve ad performance and maximize results.
Many businesses have achieved significant success with Facebook Ads, increasing brand awareness, driving website traffic, and generating substantial sales. Success stories range from small eCommerce startups to multinational corporations, showcasing the platform's versatility and effectiveness across industries.
New features and updates for 2023
Facebook continuously updates its advertising platform to enhance user experience and provide advertisers with new tools and features.
Meta is actively focusing on AI and the development of related technologies.
While specific updates for 2023 may vary, some anticipated features include further improvements in audience targeting capabilities, expanded integration with augmented reality (AR) technology for more immersive ad experiences, and increased emphasis on video content and interactive ads.
Additionally, Facebook is likely to introduce new ad formats and optimization options to help advertisers achieve better results. Advertisers should stay updated with Facebook's announcements and insights to leverage the latest features for their campaigns in 2023.
2. Instagram ads
Instagram, a subsidiary of Facebook, has gained immense popularity as a visual-centric platform, making it a compelling choice for eCommerce advertising. With over 1 billion monthly active users, Instagram offers businesses a vast audience to showcase their products or services.
The platform's emphasis on high-quality visuals allows advertisers to create visually appealing content that grabs users' attention and promotes their brand in a visually compelling manner. The visually immersive nature of Instagram makes it particularly effective for industries such as fashion, beauty, travel, and food.
Advertising formats and creative options
Instagram Ads provides various advertising formats and creative options to engage users effectively. These include photo ads, video ads, carousel ads, and stories ads. Photo ads are single images that allow businesses to showcase their products or brand visually.
Video ads offer businesses the opportunity to tell a more immersive and captivating story. Carousel ads enable advertisers to showcase multiple images or videos within a single ad, creating a more interactive experience. Stories ads appear within Instagram Stories, providing a full-screen, immersive ad experience that is highly engaging.
Influencer marketing on Instagram
Instagram is widely recognized as a hub for influencer marketing. Influencers, who have amassed a significant following on the platform, collaborate with brands to promote products and services to their engaged audience.
By partnering with relevant influencers, businesses can leverage their influence and authenticity to reach their target market effectively. Influencer marketing on Instagram allows brands to tap into the trust and credibility that influencers have established with their followers, leading to increased brand awareness, engagement, and potential conversions.
Recent updates and future developments
Instagram regularly introduces updates and features to enhance the advertising experience. Recent updates have focused on enhancing shopping functionalities within the platform, such as the introduction of Shopping Tags and the Instagram Checkout feature. These updates make it easier for businesses to showcase products and drive direct sales through the platform.
Also, in a move towards simplification, Instagram has decided to eliminate the shopping tab from its home screen. Furthermore, several months after Facebook phased out Live Shopping and redirected stores towards Reels, Instagram has followed suit. While shopping functionalities remain intact within these social media platforms, including posts, Reels, and Stories, Meta, the parent company, has been emphasizing a return to fundamental features and functionalities.
In terms of future developments, Instagram ads is likely to continue refining its eCommerce capabilities, exploring new ad formats, and further integrating augmented reality (AR) technology to provide interactive shopping experiences.
3. Google ads
Google Ads harnesses the immense power of Google's search network for eCommerce advertising. With billions of searches made every day, Google remains the most popular platform among search engines allowing advertisers to display their ads prominently when users search for relevant keywords related to their products or services.
This targeted approach ensures that businesses can reach potential customers actively looking for what they offer, increasing the likelihood of conversions. Google Ads' search network is a valuable tool for eCommerce advertisers to capture user intent and drive targeted traffic to their websites.
Utilizing Google Shopping Ads and display campaigns
Google Shopping Ads is a specialized advertising format within Google Ads that allows eCommerce businesses to showcase their products directly in search results. These ads include an image, title, price, and other relevant product information, making them highly visual and compelling to potential buyers.
With Google Shopping Ads, advertisers can display their products alongside search results, increasing visibility and driving qualified traffic to their online stores. Additionally, Google Ads provides display campaigns, enabling businesses to place image or video ads across a vast network of websites, reaching potential customers during their browsing activities.
Dynamic remarketing and personalized targeting
Google Ads offers dynamic remarketing, a powerful feature for eCommerce advertisers. It allows businesses to show tailored ads to users who have previously interacted with their website or products.
By displaying ads featuring specific products or offers that users have shown interest in, businesses can effectively re-engage potential customers and drive them back to their online store to complete a purchase.
Furthermore, Google Ads provides personalized targeting options based on factors like demographics, interests, and browsing behavior. This level of targeting ensures that ads are shown to the most relevant audience, increasing the chances of conversions.
Predicted trends for 2023
While future developments can vary, several predicted trends for Google Ads in 2023 include:
Increased emphasis on automation and machine learning: Google Ads is expected to further leverage automation and machine learning capabilities to optimize campaigns, improve ad performance, and enhance audience targeting.
Voice search optimization: With the growing popularity of voice assistants and smart speakers, optimizing ads and campaigns for voice search queries is expected to become more important in 2023.
Privacy and data protection: As data privacy concerns continue to evolve, Google Ads is likely to introduce features and policies to prioritize user privacy while still providing effective advertising solutions.
4. Bing ads
Bing is not a bad alternative to Google in the area of search engines and search ads. Bing Ads, now known as Microsoft Advertising, is a digital advertising platform provided by Microsoft.
In some aspects, it can be even more convenient and effective, so we decided to compare these two options for online advertising platforms.
Reach and Market Share
Google has a dominant market share in search engine usage, with over 90% of the global market. It reaches a vast audience, making it the primary choice for many advertisers.
Bing has a smaller market share, but it still holds a significant portion, accounting for around 6-7% of the global search engine market. Bing Ads allows advertisers to reach millions of users who prefer Bing as their search engine.
Google attracts a diverse user base, covering various demographics and geographic locations. It is particularly popular among younger generations.
Bing tends to have a slightly older user base, with a higher percentage of users aged 35 and above. It appeals more to users in specific industries like finance, technology, and education.
Cost and Competition
Due to its larger market share, Google Ads often has higher competition, resulting in higher costs per click (CPC) for popular keywords and industries. Advertisers with larger budgets and ad spend may find it more challenging to maintain cost efficiency.
Bing Ads, with lower competition, generally offers lower CPCs, making it an attractive option for advertisers on a tighter budget. Additionally, Bing Ads may provide better cost efficiency in certain industries due to its lower competition.
Google has an extensive network that goes beyond its search engine, including YouTube, Gmail, Google Maps, and partner websites. This allows advertisers to reach users across various ad platforms and channels.
While Bing's search engine is the primary focus, Microsoft Advertising also offers native advertising options on the Microsoft Audience Network, which includes MSN, Outlook.com, and other partner sites.
Features and Targeting Options
Google offers a wide range of features and advanced targeting options, including detailed audience demographics, custom intent audiences, in-market audiences, and affinity audiences. It also provides various ad formats, such as text ads, display ads, video ads, and app ads.
Bing provides similar ad formats as Google, including text ads, display ads, and video ads. It also offers various targeting options but with some differences compared to Google Ads. Bing Advertising has its own unique features, such as LinkedIn Profile Targeting for reaching professionals and remarketing exclusions based on site categories.
Both Bing and Google Advertisement have their advantages and can complement each other in an advertising strategy. You should consider factors like your target audience, industry, budget, and goals to determine which platform or combination of platforms will yield the best results for your specific needs.
5. YouTube Ads
YouTube Ads is a powerful advertising platform that allows businesses to reach a vast audience on the popular video-sharing platform. With billions of users and hours of content watched daily, YouTube offers advertisers an opportunity to showcase their products or services through various ad formats.
YouTube Ads include in-stream ads that play before, during, or after videos, video discovery ads that appear in search results or related videos, and bumper ads that are short, non-skippable ads. Additionally, YouTube offers display campaigns that allow advertisers to place image or rich media ads on the platform.
Dynamic remarketing and personalized targeting:
YouTube Ads provides dynamic remarketing capabilities, enabling businesses to show personalized ads to users who have previously interacted with their website or YouTube channel.
By tailoring ads based on users' past actions, such as viewed products or completed actions, businesses can re-engage potential customers and drive them back to their website for conversion. Furthermore, YouTube Ads offers personalized targeting options based on demographics, interests, behaviors, and contextual targeting.
Predicted trends for 2023:
While specific updates and features for YouTube Ads in 2023 may vary, several predicted trends include:
Cost-Per-Hour: YouTube has introduced a new purchasing model called the Cost-Per-Hour (CPH) Masthead alongside the existing Cost-Per-Impression (CPM) Masthead. With the CPH Masthead, advertisers gain exclusive share-of-voice during specific hours, encompassing the time leading up to, during, or after priority moments. This addition provides advertisers with increased flexibility and opportunities to maximize their ad exposure on YouTube's platform.
Increased focus on mobile advertising: With the rise in mobile video consumption, YouTube is likely to introduce new ad formats and targeting options specifically designed for mobile devices.
Emphasis on interactive and shoppable ads: YouTube may introduce more interactive and shoppable ad formats, allowing users to engage with ads and make purchases directly within the YouTube platform.
Expansion of influencer marketing opportunities: As influencer marketing continues to grow, YouTube is expected to provide more tools and features to facilitate influencer collaborations and brand partnerships.
6. Twitter ads
Twitter Ads is a powerful advertising platform that enables businesses to reach a vast audience of over 330 million monthly active users. It offers various advertising formats and placements to engage users on the platform, including Promoted Tweets, Promoted Accounts, Promoted Trends, and In-Stream Video Ads.
With Twitter Ads, businesses can amplify their reach, increase brand awareness, drive website traffic, and generate leads or conversions. The platform provides robust analytics and campaign management tools to measure performance and optimize advertising strategies.
Targeting options and audience reach
Twitter Ads provides advertisers with a range of targeting options to ensure their ads reach the most relevant audience. Targeting options include demographics, interests, behaviors, keywords, followers of specific accounts, and tailored audiences based on website visitors or customer email lists.
Advertisers can also leverage event targeting to align their campaigns with specific events or moments. Twitter's audience reach extends globally, allowing businesses to target users in specific geographic locations or languages.
New features and updates for 2023
Twitter announced the recategorization and rebranding of its entire ad suite after an extensive discovery and research process. The transition involved moving away from over 22 individual ad format names to a streamlined structure comprising just 5 advertising categories. These categories come with a comprehensive set of features that can be applied across them, enhancing advertisers' campaign capabilities.
The newly introduced categories are as follows:
Promoted Ads: Advertisers can leverage these formats to showcase images, videos, and various ad features. Promoted Ads offer versatility, catering to different stages of the marketing funnel and enabling advertisers to maximize their impact.
Follower Ads: This format is tailored to promote Twitter accounts to targeted audiences, fostering awareness and attracting new followers.
Twitter Amplify: With Twitter Amplify, advertisers gain the opportunity to align their ads with premium video content from highly relevant publishers, enhancing the relevance and reach of their campaigns.
Twitter Takeover: This category encompasses premium and wide-reaching placements that deliver results across the entire marketing funnel. By taking over the Timeline and Explore tab, Twitter Takeover drives substantial impact and engagement.
Twitter Live: With Twitter Live, advertisers can broadcast their most significant moments in real-time, allowing audiences to participate and engage actively.
7. Amazon Ads
Amazon Ads is a robust online advertising platform that allows businesses to reach a massive customer base on the world's largest online marketplace, Amazon. With millions of active users and a wealth of consumer data, Amazon Ads provides powerful tools for advertisers to promote their products and drive sales.
The platform offers various ad formats, including sponsored product ads, sponsored brand ads, and display ads, enabling businesses to showcase their products in search results, on product detail pages, and across Amazon's network of websites.
Utilizing Amazon Ads and display campaigns
Amazon Ads provides businesses with the opportunity to leverage its extensive reach and highly relevant product placement to drive conversions. Sponsored product ads allow advertisers to promote their individual products within Amazon's search results, while sponsored brand ads enable the promotion of a brand and multiple products in a visually appealing format. Additionally, Amazon offers display campaigns, allowing businesses to display banner ads on Amazon-owned sites and partner websites, extending their reach beyond Amazon's marketplace.
Dynamic remarketing and personalized targeting
Amazon Ads offers dynamic remarketing features, allowing advertisers to retarget users who have previously interacted with their products on Amazon. By displaying personalized ads showcasing the exact products users have shown interest in, businesses can effectively re-engage potential customers and drive them back to their product pages for purchase.
Furthermore, Amazon Ads provides personalized targeting options based on customer demographics, interests, and purchase behavior. Advertisers can deliver their ads to specific customer segments to maximize relevancy and increase the chances of conversion.
Predicted trends for 2023
While specific updates for 2023 may vary, several predicted trends for Amazon Ads include:
Advanced analytics and reporting: Amazon is likely to invest in improving its analytics and reporting capabilities, providing advertisers with more detailed insights into ad performance and campaign optimization.
International expansion: As Amazon continues to expand its presence in various countries, advertisers can expect more advertising options and localized targeting capabilities in new markets.
Emphasis on sustainability and ethical advertising: Amazon may prioritize sustainability and ethical advertising practices, offering options for advertisers to align their campaigns with eco-friendly and socially responsible initiatives.
You can see the latest updates on the platform here.
8. TikTok ads
TikTok has quickly emerged as a leading social media platform, attracting millions of users worldwide. Its exponential growth and popularity have positioned TikTok as a prominent online advertising platform for eCommerce advertising. Businesses are recognizing the potential of reaching a vast audience and leveraging the platform's unique features to promote their products and services effectively.
Engaging with younger demographics through short-form video content:
TikTok's primary user base consists of younger demographics, including Gen Z and millennials. These users are highly engaged with the platform's short-form video content, making it an ideal space for businesses targeting this audience. By creating compelling and authentic content that aligns with TikTok's culture, brands can effectively engage with younger consumers and build brand awareness.
Ad formats and creative opportunities:
TikTok Ads offers various ad formats to cater to different advertising objectives. These include in-feed native ads, brand takeovers, branded effects, and hashtag challenges. In-feed native ads appear seamlessly within users' feeds, while brand takeovers enable businesses to occupy the full screen when users open the app.
Branded effects allow for interactive and augmented reality experiences, while hashtag challenges encourage user participation and content creation. These diverse ad formats provide creative opportunities for businesses to showcase their products and capture users' attention.
Integration of shopping features and future prospects:
TikTok has been actively integrating shopping features into its platform, allowing users to discover and purchase products directly within the app. This integration provides businesses with new opportunities to drive conversions and streamline the path to purchase.
With the growing popularity of social commerce, TikTok is well-positioned to become a significant player in the eCommerce advertising landscape. Its future prospects include expanding its shopping features, enhancing targeting capabilities, and further integrating with other eCommerce platforms to create a seamless shopping experience.
9. Pinterest ads
Pinterest offers a unique value proposition for eCommerce advertising, focusing on visual discovery and inspiration. Unlike other social media platforms, Pinterest users actively search for ideas and inspiration, making it an ideal platform for businesses to showcase their products and reach users who are in a shopping mindset.
With its visually-driven nature and emphasis on personal interests, Pinterest provides a highly engaging environment for eCommerce advertisers.
Leveraging visual discovery and product pins
Pinterest allows businesses to create "Product Pins," which are special pins that include real-time pricing, availability, and a direct link to the product's landing page. By leveraging these Product Pins, businesses can provide users with a seamless shopping experience, driving them directly to their website to make a purchase.
Pinterest also excels at visual discovery, allowing users to explore and save ideas, creating an opportunity for businesses to appear organically in users' feeds and inspire them with their products.
Targeting options and audience demographics
Pinterest offers robust targeting options to help businesses reach their desired audience. Advertisers can target users based on demographics, interests, keywords, and even target users who have engaged with their brand before.
Pinterest's user base is predominantly female, with a strong presence in categories like fashion, home decor, DIY, and food. However, the platform's audience is diversifying, with increasing male and international user bases, providing opportunities for businesses across various industries.
Promoted Pins and success stories
Promoted Pins are paid advertisements on Pinterest that blend seamlessly with organic content, making them non-intrusive and engaging for users. Many businesses have achieved success with Promoted Pins, driving increased brand awareness, website traffic, and conversions.
Success stories range from small businesses to well-known brands, with examples including increased sales for retailers, boosted brand engagement, and successful product launches. Pinterest's visual nature and highly engaged user base contribute to the effectiveness of Promoted Pins.
10. SmartyAds DSP
Of course, in the review of online advertising platforms, we can't help but talk about our platform. It allows you to do everything that the previous platforms can do but in a less localized way.
Our platform works with many advertising marketplaces and almost all current advertising formats. It offers a range of features and functionalities to streamline the ad buying process, improve targeting, and enhance campaign performance.
Targeting options and audience reach
SmartyAds DSP provides a wide array of targeting options to help advertisers reach their desired audience effectively. It offers demographic targeting based on factors such as age, gender, location, and interests.
Additionally, it leverages advanced targeting capabilities like behavioral targeting, contextual targeting, and retargeting to deliver ads to users who have shown relevant behaviors or interests. With a vast network of publishers and ad inventory, SmartyAds DSP enables advertisers to reach a broad audience across multiple devices and channels.
Benefits and success
SmartyAds DSP offers several benefits to advertisers. Firstly, it provides access to a vast pool of premium ad inventory from trusted publishers, ensuring brand safety and quality placements. Secondly, the platform's advanced targeting options help advertisers reach the right audience, leading to improved campaign performance and higher ROI.
Additionally, SmartyAds DSP offers real-time reporting and analytics, allowing advertisers to monitor campaign metrics and make data-driven optimizations. Success stories highlight how advertisers have achieved their marketing goals, such as increased brand awareness, higher conversion rates, and improved customer engagement, using SmartyAds DSP.
New features and updates for 2023
At the moment, our experts are most focused on increasing the safety of our platform. With the widespread use of neural networks and AI, ad fraud is also back with renewed vigor, and we intend to keep our customers as safe as possible.
We would also like to further improve our targeting and retargeting functions. Here AI and ML are already working in our favor. We are going to use them for better results.
We closely follow updates in the world of programmatic advertising and try to incorporate the most relevant innovations into our platform as quickly as possible.
Choose the best method for you to advertise your eCommerce business.
Contact us if you think that our platform will be the right tool to develop your brand!
Irina Kovalenko, CMO of SmartyAds