Brands and Agencies
Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Publishers and App Developers
Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Enterprises and Ad Tech Partners
Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships

Irina Kovalenko

Irina Kovalenko (Hidina) has been collaborating with SmartyAds for more than four years - as a Chief Marketing Officer, she developed a clear vision and robust strategies regarding company's position on the market. 

Irina’s passion for digital marketing and ongoing curiosity to learn new things have led her to great professional achievements and in-deep understanding of the digital advertising business. Her rich background in the marketing industry spans a multitude of disciplines and also allows her to actively share knowledge by covering valuable subjects that help advertisers, publishers, and small businesses raise their expertise and grow.

Skills and Certifications

  • Leading, organizing, and inspiring marketing department
  • Creating and implementing SEO, SEM strategies
  • Planning marketing strategies and tactics, implementing analytics
  • Researching and interpreting changing market dynamics in ad tech, eCommerce, online marketing, and advertising
  • Implementing product marketing strategies

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