Irina Kovalenko (Hidina) has been collaborating with SmartyAds for more than four years - as a Chief Marketing Officer, she developed a clear vision and robust strategies regarding company's position on the market. 

Irina’s passion for digital marketing and ongoing curiosity to learn new things have led her to great professional achievements and in-deep understanding of the digital advertising business. Her rich background in the marketing industry spans a multitude of disciplines and also allows her to actively share knowledge by covering valuable subjects that help advertisers, publishers, and small businesses raise their expertise and grow.

Skills and Certifications

  • Leading, organizing, and inspiring marketing department
  • Creating and implementing SEO, SEM strategies
  • Planning marketing strategies and tactics, implementing analytics
  • Researching and interpreting changing market dynamics in ad tech, eCommerce, online marketing, and advertising
  • Implementing product marketing strategies