Nowadays, interstitial ads belong to the most popular ad formats. If properly used and fully implemented, this ad format can help to increase downloads and revenue. Let's take a closer look.

What are interstitial ads?

Interstitial ads are full-screen ad formats that cover the interface of an app. They are usually displayed at natural transition points in the flow of an app like pausing a game or between different activities. The main difference between other types of ads and interstitial ads is that interstitial ones cover all the screen which makes it catchier and more effective.

Here are some examples of interstitial ad (left), pop-up (middle) and banner ad (right):

interstitial advertising types

Why interstitials?

Nowadays, developers and marketers start using interstitial ads more often because of their high impression rate to increase downloads and revenue. World-famous companies have seen great increases after adding interstitial ads to their media mix. Pinterest, Airbnb, and others started optimizing interstitials and showed great results (their increases are 100% and 300%, respectively).

intrestitial ads stats

There are several reasons why interstitials should be used:

  • Large sizes = large impressions on users
  • High impression rates = high click-through rates
  • Increased click-through rates = increased conversion rates

To make your interstitials effective and to see good results read some recommendations below. These best practices will help you to increase traffic and boost conversions.

Three best practices with interstitial ads

Creating a smooth flow

Keep in your mind that interstitial ads are best suited for linear user experiences. It means that start and stop points of the ad should be clear and the ad should complement the natural flow of user engagement. If you present an ad at an expected break or user-initiated pause you will not disrupt your user experience.

It is recommended to let them appear before the break page (page that usually asks user to tap a continue(or next) button to proceed). If ads appear immediately after this page, it will lead to accidental ad clicks and will hurt your conversion rate.

Another important thing is the memorability of your interstitial creative.
Make sure you capture the attention of your audience with advertising design that stands out and encourages clicks. Most importantly, before you choose between landscape or portrait creative orientation, think of the environment it will appear in and whether rendering will be correct on all devices.

Consider timing and frequency

One of the main reasons why people delete apps is intrusive ads. Do not bombard users with interstitials. It may be interesting to increase the frequency, but the user experience can be corrupted in case users will be interrupted by ads so they can’t enjoy the app. Insert a delay (or “loading”) screen before your interstitial ad. It will prevent your user tapping hundred times on

Direct targeted traffic to dedicated post-click landing pages

Make sure that interstitial ads you show are understandable, readable and your ad offer can be easily accessed by sending prospects directly to a dedicated post-click landing page instead of your website. Post-click landing pages help to convert prospects into leads. To derive maximum benefit from interstitials build your ad campaign with SmartyAds DSP. It is omnichannel media-buying technology that is deeply integrated with the world’s trusted ad networks.

The omnichannel approach helps advertisers reach their customers in Mobile Web, In-App, Desktop, CTV ecosystems at the right time and screen. ML and AI algorithms at the core of the platform provide automated bidding, optimization, and reporting.

Why SmartyAds DSP?

Let us present some of the core features that distinguish SmartyAds DSP from another ad platforms. Here they are:

  • Cost-efficiency

This platform automates 99% of media-buying activities reducing advertising costs up to 50% with dynamic bid optimization. It drives high ROI and conversions instantly.

  • Brand-safety

With SmartyAds DSP you will have total brand-image protection, 100% human-viewable traffic from trusted partners, and 24/7 traffic purity.

  • Omnichannel reach

SmartyAds DSP helps to align messaging, goals, objectives, and creative formats across each channel and device that particular customer uses. It can be desktop, in-app, mobile or CTV. This platform helps advertisers run AI-powered programmatic ad campaigns across channels, formats, geos, and business verticals with a minimum budget but maximum ROI achieved through narrow targeting and programmatic optimization.

SmartyAds DSP opens a gateway to such opportunities as advertising with banners, interstitials, mobile display, in-banner video, and rich media ad formats. You can serve banner ads in various sizes and configurations, including IAB Leaderboard, Skyscraper, and Billboard.

If you want to maximize purchasing strengths with cross-channel traffic, memorable ad formats, and ultimately transparent advertising ecosystems try DSP now. Just register and you will watch it in action.

Why SmartyAds SSP?

SmartyAds SSP helps web publishers and app developers to have full transparency and complete control over ad inventory at all levels. Using SS platform you can sell your ad space to premium buyers at private marketplaces and monetize unsold inventory via RTB auctions.

The following are distinctive features of SmartyAds SSP:

  • Generating the best possible CPM

SmartyAds Supply-Side Platform is built on machine learning technology that adapts to real-time market conditions. You can determine your inventory pricing using the Floor Price feature that will calculate the ideal value for every unique impression and prevent disadvantageous deals.

  • Driving revenue with Header Bidding

Header Bidding in SmartyAds Supply-Side Platform allows publishers to access greater sources of demand and gain a greater exposure. You can offer your ad inventory to a multitude of demand partners simultaneously and initiate a powerful competition.

  • Mobile advertising and easy integration

SmartyAds’ lightweight SDK is a flexible solution for mobile publishers to monetize their in-app advertising space through interstitial ads. SmartyAds SDK solution works seamlessly in a speed-sensitive mobile environment, delivering relevant ads across all mobile supply sources, without interfering user experience.

With SmartyAds SSP, digital publishers can offer high-quality ads across screens, operating systems, and channels. They can choose the best-performing ads for their audiences among the display, banner, native, text, video, mobile, and innovative ad formats that would look great on any device.

Publishers can use proprietary data to manage multiple relationships across desktop, mobile, native, and video – everything from a single, all-in-one SSP platform. They have control over the direct and indirect inventory using price floors, approving certain demand partners and blacklisting specific ads from being displayed on the website or app.

Do you want to reach incredible revenue opportunities, apply header bidding technology, lightweight SDKs, and find advertisers perfect for your audience? If yes, click Try out SmartyAds SSP.

Plan and run your interstitial campaigns effectively with SmartyAds. Have a question? Don't hesitate to ask us!

Written by
Irina Kovalenko, CMO of SmartyAds
October 2019